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Advertising in the Digital Age: Theories and Practices
by Sevil Yesiloglu Joyce CostelloAdvertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Advertising in the Digital Age: Theories and Practices
by Sevil Yesiloglu Joyce CostelloAdvertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
The Mental Capacity Act 2005: A Guide for Practice (Post-Qualifying Social Work Practice Series)
by Robert Brown Debbie Martin Neil Allen Paul BarberThe Mental Capacity Act 2005 and its accompanying Codes of Practice continue to have a huge impact on mental health professionals working with some of the most vulnerable people throughout England and Wales. Whether you are a Social Worker, Best Interest Assessor, Mental Health Nurse, Doctor, Psychiatrist or an Approved Mental Health Professional (AMHP), understanding the Mental Capacity Act and its implications for practice is essential and this indispensable guide will help you do just that. The Mental Capacity Act 2005 is designed to protect and empower individuals who may lack the mental capacity to make their own decisions about their care and treatment and this bestselling book will provide invaluable support to busy practitioners needing to draw on the Act in the following ways: - Sets out the full text of the main body of the Act for quick reference - Contains practical advice and checklists for working with the Act and the main principles and Codes of Practice - Shows how the Mental Health Act and Mental Capacity Act interact so that statutory requirements can be put into practice.
The Mental Capacity Act 2005: A Guide for Practice (Post-Qualifying Social Work Practice Series)
by Robert Brown Debbie Martin Neil Allen Paul BarberThe Mental Capacity Act 2005 and its accompanying Codes of Practice continue to have a huge impact on mental health professionals working with some of the most vulnerable people throughout England and Wales. Whether you are a Social Worker, Best Interest Assessor, Mental Health Nurse, Doctor, Psychiatrist or an Approved Mental Health Professional (AMHP), understanding the Mental Capacity Act and its implications for practice is essential and this indispensable guide will help you do just that. The Mental Capacity Act 2005 is designed to protect and empower individuals who may lack the mental capacity to make their own decisions about their care and treatment and this bestselling book will provide invaluable support to busy practitioners needing to draw on the Act in the following ways: - Sets out the full text of the main body of the Act for quick reference - Contains practical advice and checklists for working with the Act and the main principles and Codes of Practice - Shows how the Mental Health Act and Mental Capacity Act interact so that statutory requirements can be put into practice.
Assessment, Risk and Decision Making in Social Work: An Introduction (Transforming Social Work Practice Series)
by Campbell Killick Brian J. TaylorAs a practising social worker, you will need to be able to make sound judgments in complex contexts and when you are under pressure. This book covers the essential knowledge you will need to understand and develop skills in relation to professional judgement and decision making processes, including: - the use of assessment tools; - engagement in assessment and decision processes; - the context of risk, complexity and uncertainty in practice; - communication and management of risk within social care processes.
Assessment, Risk and Decision Making in Social Work: An Introduction (Transforming Social Work Practice Series)
by Campbell Killick Brian J. TaylorAs a practising social worker, you will need to be able to make sound judgments in complex contexts and when you are under pressure. This book covers the essential knowledge you will need to understand and develop skills in relation to professional judgement and decision making processes, including: - the use of assessment tools; - engagement in assessment and decision processes; - the context of risk, complexity and uncertainty in practice; - communication and management of risk within social care processes.
Introduction to Comparative and International Education
by Jennifer MarshallThis book introduces major themes surrounding comparative and international education, giving you a nuanced understanding of key debates, and thinkers, and the tools necessary to conduct comparisons using secondary sources. Social, economic, historical, and cultural factors are examined in order to investigate the varied contexts in which education takes place around the globe. This new edition includes: New case studies touching on contemporary issues from decolonising the curriculum to the impact of the Covid-19 pandemic on education A new introduction outlining the features of the book and how to use them Updated educational data from around the world and new links to external resources Dr Jennifer Marshall is Senior Lecturer in Education at the University of Derby.
Introduction to Comparative and International Education
by Jennifer MarshallThis book introduces major themes surrounding comparative and international education, giving you a nuanced understanding of key debates, and thinkers, and the tools necessary to conduct comparisons using secondary sources. Social, economic, historical, and cultural factors are examined in order to investigate the varied contexts in which education takes place around the globe. This new edition includes: New case studies touching on contemporary issues from decolonising the curriculum to the impact of the Covid-19 pandemic on education A new introduction outlining the features of the book and how to use them Updated educational data from around the world and new links to external resources Dr Jennifer Marshall is Senior Lecturer in Education at the University of Derby.
Understanding Intellectual and Developmental Disabilities
by Grace Iarocci Jacob A. Burack Dermot M. BowlerWritten by psychologists engaged in research, teaching, and practice, Understanding Intellectual and Developmental Disabilities encourages a nuanced, contextually informed understanding of the development of individuals with developmental disabilities. This accessible book contextualises developmental disability across the lifespan and within social systems. It will help you understand the complex interaction between genetics, environments, and experiences, in relation to specific conditions such as ADHD, autism, foetal alcohol spectrum conditions, and Down syndrome. It also introduces you to the wide range of real-world applications of developmental disabilities research and to some of the current ethical issues around genetic screening and behavioural intervention. Key learning features include: Learning objectives Focus boxes that deliver additional helpful context Chapter summaries Reflective exercises and questions, to test what you’ve learned Recommended videos This book is ideal for students studying atypical development, developmental neuropsychology, and related subjects. Grace Iarocci is Professor of Psychology and the Director of the Autism and Developmental Disabilities Lab at Simon Fraser University Jacob A. Burack is Professor of School/Applied Child Psychology and Human Development at McGill University, Director of the McGill Youth Study Team, and Scientific Director of the Summit Center for Education, Research, and Training Dermot M. Bowler is Professor of Psychology and a founder member of the Autism Research Group at City, University of London
Understanding Intellectual and Developmental Disabilities
by Grace Iarocci Jacob A. Burack Dermot M. BowlerWritten by psychologists engaged in research, teaching, and practice, Understanding Intellectual and Developmental Disabilities encourages a nuanced, contextually informed understanding of the development of individuals with developmental disabilities. This accessible book contextualises developmental disability across the lifespan and within social systems. It will help you understand the complex interaction between genetics, environments, and experiences, in relation to specific conditions such as ADHD, autism, foetal alcohol spectrum conditions, and Down syndrome. It also introduces you to the wide range of real-world applications of developmental disabilities research and to some of the current ethical issues around genetic screening and behavioural intervention. Key learning features include: Learning objectives Focus boxes that deliver additional helpful context Chapter summaries Reflective exercises and questions, to test what you’ve learned Recommended videos This book is ideal for students studying atypical development, developmental neuropsychology, and related subjects. Grace Iarocci is Professor of Psychology and the Director of the Autism and Developmental Disabilities Lab at Simon Fraser University Jacob A. Burack is Professor of School/Applied Child Psychology and Human Development at McGill University, Director of the McGill Youth Study Team, and Scientific Director of the Summit Center for Education, Research, and Training Dermot M. Bowler is Professor of Psychology and a founder member of the Autism Research Group at City, University of London
Inclusive Ethnography: Making Fieldwork Safer, Healthier and More Ethical
by Caitlin Procter Branwen SpectorHow can you do ethnographic field research in a safe way for you and the people you work with? In this nuanced, candid book, researchers from across the globe discuss core challenges faced by ethnographers, reflecting on research from preparation to dissemination and how identity interacts with the realities of doing fieldwork. Building on the work of the editors’ The New Ethnographer Project, which has been seeking to change the way ethnographic methods are approached and taught since 2018, the book: Promotes an inclusive approach that invites you to learn from the challenges faced by a diverse range of scholars. Addresses underexplored issues including emotional and physical safety in the face of ableism, homophobia and racism. Challenges assumptions of what it means to produce knowledge by conducting fieldwork. Whether you’re an undergraduate student or an experienced researcher, this book will help you do fieldwork that is safer, healthier and more ethical.
Inclusive Ethnography: Making Fieldwork Safer, Healthier and More Ethical
by Caitlin Procter Branwen SpectorHow can you do ethnographic field research in a safe way for you and the people you work with? In this nuanced, candid book, researchers from across the globe discuss core challenges faced by ethnographers, reflecting on research from preparation to dissemination and how identity interacts with the realities of doing fieldwork. Building on the work of the editors’ The New Ethnographer Project, which has been seeking to change the way ethnographic methods are approached and taught since 2018, the book: Promotes an inclusive approach that invites you to learn from the challenges faced by a diverse range of scholars. Addresses underexplored issues including emotional and physical safety in the face of ableism, homophobia and racism. Challenges assumptions of what it means to produce knowledge by conducting fieldwork. Whether you’re an undergraduate student or an experienced researcher, this book will help you do fieldwork that is safer, healthier and more ethical.
Analyzing Text and Discourse: Nine Approaches for the Social Sciences
by Anders Björkvall Kristina Boreus Per-Anders SvärdChoose the right methodological tools to answer your research question and know how to use them with this anthology of textual analysis approaches. Each chapter provides not only relevant theoretical background behind each methodology, but also its advantages and challenges, its potential applications, and its relationship to studying social phenomenon. Through step-by-step worked examples of real-world data, you get an in-depth window into each method in action and learn how to apply the same techniques successfully and confidently in your own research. Methods include: • Content analysis • Narrative analysis • Critical discourse studies • Multimodal discourse analysis
Constructing Research Questions: Doing Interesting Research
by Mats Alvesson Jorgen SandbergA key step for researchers wanting to produce interesting and influential theory development is formulating innovative research questions. In this text, Alvesson and Sandberg have developed a problematization methodology for identifying and challenging the assumptions underlying existing knowledge, and for generating research questions that can lead to more impactful theories. The second edition of this popular text has been fully updated, with more illustrative examples and insights from a diverse range of recent studies which explore methods for conducting more innovative research. This book is essential reading for students and researchers looking to formulate interesting research questions and conduct more engaging and original research. Mats Alvesson is Professor of Business Administration at the University of Bath, and also affiliated with Lund University, Stockholm School of Economics and Bayes Business School, City, University of London. Jörgen Sandberg is Professor in the University of Queensland (UQ) Business School and Honorary Professor at Warwick Business School.
Constructing Research Questions: Doing Interesting Research
by Mats Alvesson Jorgen SandbergA key step for researchers wanting to produce interesting and influential theory development is formulating innovative research questions. In this text, Alvesson and Sandberg have developed a problematization methodology for identifying and challenging the assumptions underlying existing knowledge, and for generating research questions that can lead to more impactful theories. The second edition of this popular text has been fully updated, with more illustrative examples and insights from a diverse range of recent studies which explore methods for conducting more innovative research. This book is essential reading for students and researchers looking to formulate interesting research questions and conduct more engaging and original research. Mats Alvesson is Professor of Business Administration at the University of Bath, and also affiliated with Lund University, Stockholm School of Economics and Bayes Business School, City, University of London. Jörgen Sandberg is Professor in the University of Queensland (UQ) Business School and Honorary Professor at Warwick Business School.
Public Sector Management
by Norman Flynn Alberto AsquerIn an era marked by unprecedented challenges, from the climate crisis to the rise of populism, the ways to manage public sector organisations have dramatically changed. In the eighth edition of this bestselling textbook, Flynn and Asquer offer the definitive introduction to public administration. Now substantially revised and updated throughout, this text reflects the latest approaches, tools and techniques that help governments respond to the multifaceted problems facing societies today and pre-empt those of tomorrow. Recognising the importance of context, Public Sector Managementunderscores that one-size-fits-all management practices are inadequate. Learn how public sector management adapts to changing political climates and societal pressures and be guided through the intricacies of making evidence-based policies while acknowledging the political dynamics that shape them. Updates to the eighth edition include: · A Global Perspective: Explore variations in public sector management shaped by cultural, historical, and institutional contexts, and gain a deep understanding of how governments address challenges in unique ways. · Balancing Theory and Practice: the new edition offers amore detailed and holistic perspective on public sector management by bringing in the latest theoretical insights and real-world public sector management practices. · Adapting to Change and tacking today’s issues: Confront the challenges faced in the age of technology, from artificial intelligence to Big Data; the climate crisis and clean energy transitions; and resulting from the latest geopolitical shifts including workforce migration to the erosion of trust in democracies. · A Call for Contextual Understanding: Learn how factors such as heterogeneity, population, income inequality, and technological access influence public sector management practices. Public Sector Management is essential reading for upper undergraduate and postgraduate students studying public sector management or public administration and is perfect for those studying on a Master of Public Administration programme. Norman Flynn was Director of the Centre for Financial and Management Studies, SOAS, University of London and Programme Director of the MSc in Public Policy and Management. Alberto Asquer is Head of the School of Finance and Management, Programme Director, MSc Public Policy and Management, and Senior Lecturer of Public Policy and Management at SOAS University of London
Public Sector Management
by Norman Flynn Alberto AsquerIn an era marked by unprecedented challenges, from the climate crisis to the rise of populism, the ways to manage public sector organisations have dramatically changed. In the eighth edition of this bestselling textbook, Flynn and Asquer offer the definitive introduction to public administration. Now substantially revised and updated throughout, this text reflects the latest approaches, tools and techniques that help governments respond to the multifaceted problems facing societies today and pre-empt those of tomorrow. Recognising the importance of context, Public Sector Managementunderscores that one-size-fits-all management practices are inadequate. Learn how public sector management adapts to changing political climates and societal pressures and be guided through the intricacies of making evidence-based policies while acknowledging the political dynamics that shape them. Updates to the eighth edition include: · A Global Perspective: Explore variations in public sector management shaped by cultural, historical, and institutional contexts, and gain a deep understanding of how governments address challenges in unique ways. · Balancing Theory and Practice: the new edition offers amore detailed and holistic perspective on public sector management by bringing in the latest theoretical insights and real-world public sector management practices. · Adapting to Change and tacking today’s issues: Confront the challenges faced in the age of technology, from artificial intelligence to Big Data; the climate crisis and clean energy transitions; and resulting from the latest geopolitical shifts including workforce migration to the erosion of trust in democracies. · A Call for Contextual Understanding: Learn how factors such as heterogeneity, population, income inequality, and technological access influence public sector management practices. Public Sector Management is essential reading for upper undergraduate and postgraduate students studying public sector management or public administration and is perfect for those studying on a Master of Public Administration programme. Norman Flynn was Director of the Centre for Financial and Management Studies, SOAS, University of London and Programme Director of the MSc in Public Policy and Management. Alberto Asquer is Head of the School of Finance and Management, Programme Director, MSc Public Policy and Management, and Senior Lecturer of Public Policy and Management at SOAS University of London
Rufus the Dead
by Holly DayRufus will do anything not to remain staked in a coffin, including stealing a psychic and forming a blood bond with him.Rufus Mabuz was a badass assassin until his coven leader had him staked and stored away in a coffin for seven years. He was still a badass assassin, only he couldn’t move. Then one day, the coven leader makes him an offer -- bond with a psychic or stay in the coffin for years to come.Jaki Sage is kept prisoner together with a group of psychics. He’s a psychic too, but a crappy one. He can’t foresee anything. The only thing he can do is look back in time to see what the weather was like around a certain event. Not useful. But then his friend, who can foresee things, tells him to go with Rufus the Dead.Rufus isn’t sure why he’s stealing a psychic and forming a blood bond with him, but anything is better than being staked. Jaki might not know much about vampires, but he thinks he’s better off with Rufus than if he hadn’t run away with him. But then the coven leader demands he uses his skills to find someone, or she’ll put Rufus back in the coffin. How will Jaki be able to find anyone when all he can see is weather?
Murder on the Orion Express
by Gareth VaughnAfter finding a dead man in her office, Hercula Perry simply needs some time away from her job at Hjerson University. When her rich aunt Cynthia books her on the Orion Express, the first-of-its-kind tourism transport to the Moon and back, it's not what Hercula had in mind to escape, but she's not about to pass on the opportunity -- or the free food and drink. She takes the chance to get away from it all for a week, only to find things aren't necessarily smoother far above the earth as they are on its surface.Immediately a passenger dies in suspicious circumstances, pulling Hercula into another questionable death on a ship which won't return home for days. This time, she's determined to figure out what went wrong. This time, she will get to the bottom of it before they return to earth -- or before someone else, maybe even herself, is killed.
Office Hours
by Mere RainLiam works hard. Liam stays out of trouble. Liam gets good grades. Liam has strict parents. Liam ... doesn’t have a lot of self-discipline. He hasn’t been away at college long before his grades start falling. He needs to improve if he’s going to keep his scholarship. And just maybe he could impress Professor Levin with his brains, instead of stammering like an idiot every time spoke to the man.Blaise Levin likes research and being the smartest person in the room. He doesn’t enjoy teaching and has no patience for slackers. He isn’t sure why he keeps giving Liam second chances. Sure, he’s cute when he begs, but Blaise isn’t planning anything inappropriate with a student. Not until Liam starts asking for more than just academic assistance.
Neuroendocrinology of Behavior and Emotions: Environmental and Social Factors Affecting Behavior (Masterclass in Neuroendocrinology #16)
by Heather K. Caldwell H. Elliott AlbersThis volume highlights current research on how the neuroendocrine system helps to influence emotional states and ultimately behavioral output. Social relationships and context-appropriate behavioral responses are important for the survival of most vertebrate species. These relationships can range from transient social interactions to strong social bonding between sexual partners and social behaviors can be observed and evaluated from the individual- to the group-level. Further, behavioral output is shaped by complex interactions between the physical environment, genetics, experience, and context, and are often modulated by the neuroendocrine system. In this book, experts in the field will provide a sweeping look at novel research in the neuroendocrine regulation of important behaviors ranging from parental care to social homeostasis, with a focus on comparative studies across vertebrate species. The first part of the book is dedicated to theneuroendocrinology of relationships, including the coordination of acoustic signals in songbirds, the complexity of social relationships in primates, and cooperation and parenting in humans. The second part of the book focuses on social behaviors and provides some insights into their regulation, including the neuroendocrine regulation of maternal behavior in rodents, the roles of oxytocin and vasopressin in the modulation of sex-specific social behavior, the interactions between adult neurogenesis, the neuroendocrine system and social behavior, and a consideration of neuroendocrine influences on reproductive decision making across species. The book concludes with a section on environmental influences on neuroendocrine systems underlying behavior, including how social isolation and endocrine disrupting chemicals affect the neuroendocrinology of behavior and emotions. Given its breadth, this volume is appropriate for undergraduate students, graduate students, postdoctoral researchers, and established researchers who are interested in neuroendocrinology and behavior. This is the sixteenth volume in the International Neuroendocrine Federation (INF) Masterclass in Neuroendocrinology series, which aims to illustrate the highest standards and highlight the latest technologies in basic and clinical research and aspires to provide inspiration for further exploration into the exciting field of neuroendocrinology.
AI-Generated Popular Culture: A Semiotic Perspective
by Marcel DanesiThis book gives a general overview of Artificial Intelligence as it is impacting on the world of the arts and culture. What is AI-generated pop culture? What does a movie, a musical work, a novel, or song created entirely by a generative AI imply in terms of our notions of creativity? What is the semiotic dynamic (the meaning-making impulse that humans imprint in sign and textual forms) that is involved in an AI-produced work? No comprehensive treatment exists of the profound implications that AI-generated pop culture entails, including how it might affect cultural evolution and how we interpret artistic artifacts. Such a treatment is critical at this moment, and this book aims to fill this gap.
Pharmaceutical and Nutraceutical Potential of Cyanobacteria
by Muhammad Aamer Mehmood Pradeep Verma Maulin P. Shah Michael J. BetenbaughCyanobacteria are the extraordinary microbes that are believed to have started life on Earth. It's been billions of years since they colonized this planet. Now, the question arises, what has made them so successful? The answer to this question lies in their remarkable potential to survive unfavorable environments, their substantial ability to fix the atmospheric carbon through photosynthesis, and their amazing secondary metabolites having antioxidant, osmo-protectants, and stress-tolerance abilities. Research on cyanobacteria has shown that these secondary metabolites and the substantial photosynthetic rates of cyanobacteria can be exploited for environmental, industrial, nutraceutical, and pharmaceutical applications. This book “Pharmaceutical and Nutraceutical Potential of Cyanobacteria” is a collection of 14 book chapters that have covered almost all aspects related to the opportunities, challenges, and potential applications whileemploying cyanobacteria as feedstock for various industrial and environmental applications with a special focus on pharmaceutical and nutraceutical applications. Some sections have also covered the enhanced biosynthesis, extraction, storage, and marketing of the cyanobacterial bioactive compounds (phycobilins, carotenoids, fatty acids, amino acids), and applications of cyanobacteria as food/feed of the future. We believe that this book will provide substantial learning opportunities to the readers including graduate students, academicians, phycologists, policymakers, environmental entrepreneurs, and industrialists. This book could be included in SDG 12 publications.
Citrus Fruits and Juice: Processing and Quality Profiling
by Arun Kumar Gupta Jasmeet Kour Poonam MishraThis book provides a comprehensive overview of current scientific research on citrus juice and by-product technologies. It covers various aspects of citrus and its processing, encompassing biochemistry, advanced juice processing technology, and health considerations. The book also delves into testing methodologies for various chemicals, phytochemicals, and bitter compounds. Furthermore, it presents innovative and efficient methods for the detection, quantification, and removal of bitter chemicals to enhance the commercial appeal of bitter cultivars. A special emphasis is placed on non-thermal processing, exploring the multifaceted aspects of citrus juice processing, including by-products. In addition, the book addresses the safety aspects of processed juice and related products, a topic often overlooked in other works. It particularly highlights the packaging requirements for juice and related goods. This book is tailored for researchers, students, and professionals in the food processing industry.
The Art of Showing Up: How To Be There For Yourself And Your People
by Rachel Wilkerson MillerA modern roadmap to true connection—first by showing up for yourself and then for others If you’re having trouble connecting with those around you, know that you’re not the only one. Adult friendships are tricky!!! Part manifesto, part guide, The Art of Showing Up is soul medicine for our modern, tech-mediated age. Rachel Wilkerson Miller charts a course to kinder, more thoughtful, and more fulfilling relationships—and, crucially, she reminds us that “you can’t show up for others if you aren’t showing up for yourself first.” Learn to fearlessly . . . define your needs, reclaim your time, and commit to self-care ask for backup when times are tough—and take action when others are in crisis meet and care for new friends, and gently end toxic friendships help your people feel more seen (and more OK) overall!