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University–Industry Partnerships for Positive Change: Transformational Strategic Alliances Towards UN SDGs
by null Tim Bodley-Scott null Ersel OymakRobust university–industry partnerships are vital to achieve the 17 UN Sustainable Development Goals (SDGs) and create a better world for everyone. Developing the theory and practice of the ‘5th Generation University’, this book shows how cross-sector collaboration and innovation are crucial to maximising the societal benefits of research, education and knowledge exchange, while also driving economic growth and productivity. The authors bring extensive experience in working at the interface between academia, industry and government to demonstrate how universities can effectively combine transdisciplinary programmatic activities and strategic corporate philanthropy. They explain how long-term alliances can be forged to have a transformational impact on the greatest challenges facing our world such as climate change.
Understanding Community: Politics, Policy and Practice (Understanding Welfare: Social Issues, Policy and Practice)
by null Peter SomervilleThis substantially revised edition of a highly topical text draws upon theory from Marx and Bourdieu to offer a clearer understanding of community in capitalist society. The book takes a more critical look at the literature on community, community development and the politics of community, and applies this critical approach to themes introduced in the first edition on economic development, learning, health and social care, housing, and policing, taking into account the changes in policy that have taken place, particularly in the UK, since the first edition was written. It will be a valuable resource for researchers and students of social policy, sociology and politics as well as areas of housing and urban studies.
Digital Marketing: Strategy, Planning & Disruption
by null Annmarie HanlonYour complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.
Digital Marketing: Strategy, Planning & Disruption
by null Annmarie HanlonYour complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.
Qualitative Research in Business and Management
by null Michael D MyersThis accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published. Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork. Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.
Qualitative Research in Business and Management
by null Michael D MyersThis accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published. Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork. Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.
Marketing Analytics Using Excel: A Beginner′s Guide
by null Rahul Pratap Kaurav null Asha ThomasMarketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: • Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. • Exercises, activities and discussion questions to reinforce learning. • A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
Essentials of Nursing Critically Ill Adults
by Samantha Freeman Claire Burns Gregory BleakleyFully updated in line with contemporary policy and practice, the second edition introduces core aspects of critical care – from infection prevention and control to psychological care – before introducing critical care as it relates to the pathophysiology of different systems of the body. The book is packed full of practical learning features that have been specially designed to enhance your knowledge and test your understanding, including: • Clinical case studies • Theory stop points • Critical thinking tasks • Reflective practice exercises Written by a dedicated team of lecturers and practitioners with extensive experience in critical care nursing, this essential guide will equip you with the skills and confidence needed to succeed in a critical care environment. Ideal for nursing students studying critical care, those undertaking clinical placements in intensive care settings, or for nurses new to the critical care environment. Lecturers and instructors can go online to access a testbank of multiple-choice questions and links to relevant videos for each chapter, as well as PowerPoints for each chapter that can be downloaded and customised as needed.
Global Political Economy: Problems in a Transforming International Order
by null Jean Marie Chenou null Ralf Juan Leiteritz null Carolina Urrego-SandovalTaking first the profound transformations underway in the global political economy, this pathbreaking new text redefines how we understand trade, finance, money and labour. In this new problem-based approach, the core concerns of the global economy are joined by key topics, spanning energy to development, inequalities to illicit economies, reflecting the fluid and dynamic nature of contemporary GPE scholarship. The book addresses four major transformations shaping the global political economy today: the questioning of the liberal international order, the rise of the Anthropocene, the technological advancements of the fourth industrial revolution, and the increasing significance of identity politics. These transformations are explored through a comprehensive framework that integrates diverse theoretical and methodological approaches, ensuring a nuanced understanding of real-world problems. Each chapter tackles key problems and global issues, from global energy dependency and rising inequality to the commodification of personal data and platform economies. The book also emphasises the need for a truly global perspective, integrating lenses, concepts, voices, and ideas from scholarship all round the world. This inclusive approach broadens understanding and reflects the complexity and diversity of the global landscape. By adopting the stance of "hybrid GPE scholars," the authors bridge the gap between different geographical and intellectual traditions, offering a rich and varied examination of contemporary GPE. Global Political Economy is an essential resource, providing a fresh and relevant perspective on the field. It fosters critical discussions and debates, encouraging readers to rethink entrenched beliefs and engage with the ever-evolving landscape of global political economy.
Global Political Economy: Problems in a Transforming International Order
by null Jean Marie Chenou null Ralf Juan Leiteritz null Carolina Urrego-SandovalTaking first the profound transformations underway in the global political economy, this pathbreaking new text redefines how we understand trade, finance, money and labour. In this new problem-based approach, the core concerns of the global economy are joined by key topics, spanning energy to development, inequalities to illicit economies, reflecting the fluid and dynamic nature of contemporary GPE scholarship. The book addresses four major transformations shaping the global political economy today: the questioning of the liberal international order, the rise of the Anthropocene, the technological advancements of the fourth industrial revolution, and the increasing significance of identity politics. These transformations are explored through a comprehensive framework that integrates diverse theoretical and methodological approaches, ensuring a nuanced understanding of real-world problems. Each chapter tackles key problems and global issues, from global energy dependency and rising inequality to the commodification of personal data and platform economies. The book also emphasises the need for a truly global perspective, integrating lenses, concepts, voices, and ideas from scholarship all round the world. This inclusive approach broadens understanding and reflects the complexity and diversity of the global landscape. By adopting the stance of "hybrid GPE scholars," the authors bridge the gap between different geographical and intellectual traditions, offering a rich and varied examination of contemporary GPE. Global Political Economy is an essential resource, providing a fresh and relevant perspective on the field. It fosters critical discussions and debates, encouraging readers to rethink entrenched beliefs and engage with the ever-evolving landscape of global political economy.
Essentials of Nursing Critically Ill Adults
by Samantha Freeman Claire Burns Gregory BleakleyFully updated in line with contemporary policy and practice, the second edition introduces core aspects of critical care – from infection prevention and control to psychological care – before introducing critical care as it relates to the pathophysiology of different systems of the body. The book is packed full of practical learning features that have been specially designed to enhance your knowledge and test your understanding, including: • Clinical case studies • Theory stop points • Critical thinking tasks • Reflective practice exercises Written by a dedicated team of lecturers and practitioners with extensive experience in critical care nursing, this essential guide will equip you with the skills and confidence needed to succeed in a critical care environment. Ideal for nursing students studying critical care, those undertaking clinical placements in intensive care settings, or for nurses new to the critical care environment. Lecturers and instructors can go online to access a testbank of multiple-choice questions and links to relevant videos for each chapter, as well as PowerPoints for each chapter that can be downloaded and customised as needed.
Quantitative Text Analysis Using R: Scraping, Preparing, Visualising and Modelling Data
by null Julian Bernauer null Anna WohlmannGrounded in examples from across the social sciences, this book walks you through the process of doing quantitative text analysis step by step. Clear and accessible, it empowers you to progress from beginner level to understanding and using computational social science concepts with ease. Covering key steps in the research process like ethics, data collection, and model choice, it helps you develop important research skills – and equips you with the programming tools you need to handle text data without error. The textbook offers R software guidance at an easy-to-follow pace, the book presents the coding skills you need to collect and prepare data, providing a strong foundation as you move into data analysis. It will: · Help you develop key data skills like cleaning, managing, classifying and visualizing data · Encourage your ability to be critical and reflective when dealing with data · Offer clear guidance on using messy, real-world data and big data from sources like Wikipedia Supported by practical online resources including extensive coding examples and software guidance, this book will give you confidence in applying your programming skills and enable you to take control of handling textual data in your own research.
The Protection of Indigenous Knowledge in Africa
by Enyinna NwaucheThis book provides a comprehensive contemporary and timely account of the protection of indigenous knowledge in Africa by examining issues such as the nature of indigenous knowledge as part of indigenous property and as the fulcrum of indigenous communities in Africa. Acknowledging the centrality of the members of communities of origin in the production and reproduction of indigenous knowledge, this book discusses options to manage the tension between members of the community, communities of origin and their political community. Furthermore, the book abandons the conceptual distinction between ‘negative’ and ‘positive’ protection and turns towards a subject consideration of indigenous Scientific and Technical Indigenous Knowledge (STIK); indigenous heritage; indigenous designs; indigenous music; indigenous audio-visual, indigenous signs expressions and terms as well as the indigenous literary works that are examined within the context of case studies of the indigenous knowledge human and peoples’ rights. The book concludes that Africa’s modest record of the protection of indigenous knowledge must factor in its extensive use as the foundation of Africa’s entertainment industry and recommends a tripod of ‘community’ ‘participation’ and ‘reward as principles of effective protection. Building on the 2017 title of ‘The Protection of Traditional Cultural Expressions in Africa” this book adopts a mixed method of a legal pluralistic account of indigenous knowledge; using intellectual property as a lens to view indigenous knowledge and a cultural production account of indigenous knowledge and will be useful to intellectual property lawyers; sociologists; economists; Africanists; innovation law and policy specialists and legal practitioners.
Application of Generative AI in Healthcare Systems
by Azadeh Zamanifar Miad FaezipourGenerative AI has immensely influenced various fields, such as education, marketing, art and music, and especially healthcare. Generative AI can benefit the patient through various approaches. For instance, it can enhance the image qualities negatively affected by radiation reduction, preventing patients from needing to repeat the image-taking process. Also, the generation of one type of image from another more expensive one can help patients save funds. Generative AI facilitates the administrative process, letting the doctor focus more on the treatment process. It even goes further by helping medical professionals with diagnosis and decision- making, suggesting possible treatment plans according to the patient symptoms. This book introduces several practical GenAI healthcare applications, especially in medical imaging, pandemic prediction, synthetic data generation, clinical administration support, professional education, patient engagement, and clinical decision support, providing a review of efficient GenAI tools and frameworks in this area. GenAI empowers the treatment process through several methods; however, some ethical, privacy, and security challenges require attention. Despite the challenges presented, GenAI technological and inherited characteristics smooth the path of improvement for it in the future.
Proceedings of 5th International Conference on Recent Trends in Machine Learning, IoT, Smart Cities and Applications: ICMISC 2024, Volume 2 (Lecture Notes in Networks and Systems #1182)
by Vinit Kumar Gunjan Jacek M. ZuradaThis book contains original, peer-reviewed research articles from the 5th International Conference on Recent Trends in Machine Learning, IoT, Smart Cities, and Applications, held in Hyderabad, India on 28–29 March 2024. It includes the most recent research trends and advancements in machine learning, smart cities, IoT, AI, cyber-physical systems, cybernetics, data science, neural networks, and cognition. This book addresses the comprehensive nature of AI, ML, and DL to highlight its role in the modelling, identification, optimisation, prediction, forecasting, and control of future intelligent systems.
Nano-microbiology for Sustainable Development
by Yugal Kishore Mohanta Bishwambhar Mishra Ramesh Namdeo PudakeMicrobial diversity and microbial technology are critical to achieving most of the UN Sustainable Development Goals (SDGs), mainly due to their central role in the provision and regulation of ecosystem services. Despite this intensification of effort, more than 90% of microbial diversity remains to be discovered. Thus, the most unique characteristic of microbial technology is the exceptional diversity of applications it can address and the range of human activities and needs to which it is and can be applied. Separately, nanotechnology and microbiology have produced innovative solutions for human well-being and ecological and environmental equilibrium. The development of interdisciplinary research practices combining nanotechnology and microbiology to deliver creative solutions for human health and environmental and ecological damage is urgently required. The nanotechnology of microorganisms is contributing to the development and innovation of numerous industries. This book will explain the fundamentals and methods of the biological production of nanoparticles from microorganisms, such as bacteria, fungi, and algae. It will describe optimization strategies for microbe-mediated nanoparticle production. The book will also discuss the industrial and agricultural applications of nanoparticles produced by microbes. It also describes the applications of green nanoparticles in the health and pharmaceutical sectors, such as the treatment of multidrug-resistant infections and cancer. Overall, the book focuses on the broad subject areas of microbial nanotechnology and its possible applications in food, pharmaceuticals, water, environmental remediation, etc. However, the lack of information and the potential for negative effects on the environment, human health, safety, and sustainability remain obstacles. This book addresses these issues. Researchers and students in the agricultural sciences, materials sciences, biotechnology, microbiology, and pharmaceutical sectors will find this an invaluable resource.
Biotechnology of Yeasts and Filamentous Fungi (Grand Challenges in Biology and Biotechnology)
by Andriy A. SibirnyThis updated and extended second edition provides a comprehensive overview on biotechnological applications of unicellular and multicellular fungi in a variety of industrial settings. Each chapter is dedicated to applications and potential beneficial use of particular strains of yeasts and filamentous fungi and their produced biomolecules, ranging from glycerol to carotenoids. This new edition further includes a brand-new chapter on lactic acid production in yeast. Targeted genetic and metabolic engineering of fungi allows production of native and transgenic enzymes and proteins in industrial scales. Those most prominently find application in biorefineries for the production of value-added chemicals and biofuels, in the pharmaceutical industry as well as in biomedicine. This volume addresses researchers from both academia and industry, and graduate students working in microbial biotechnology.
Work for Humans: Building Sustainable Employee Experience Strategies
by Dieter Veldsman Marna van der MerweThis book offers an innovative exploration of the emerging field of employee experience (EX), a vital aspect of human resources. It provides a comprehensive overview of the field’s landscape and unpacks the pressing challenges influencing perspectives on EX and its implications for theory and practice. This book contributes an in-depth, holistic employee experience design methodology for people practitioners and provides a framework for implementing EX strategies within organizations. Beyond its theoretical contribution, the volume contributes rich practical insights through applied case studies that showcase real-world application of the employee experience design methodology and framework. It also proposes a direction for the field in the future of work. Key areas of coverage include: Impact of consumer and human-centric movements on people and HR practices. Challenges within the employee experience field. A practical EX design methodology and its underpinning theoretical concepts. Impact of employee experience through a multitiered measurement approach. Developing an employee experience strategy and capability within organizations. Work for Humans is a must-read for researchers, academics as well as professionals in industrial and organizational psychology, human resource management and development, organizational leadership, and all behavioral and social science-related disciplines.
Artificial Intelligence and Soft Computing: 23rd International Conference, ICAISC 2024, Zakopane, Poland, June 16–20, 2024, Proceedings, Part II (Lecture Notes in Computer Science #15165)
by Leszek Rutkowski Rafał Scherer Marcin Korytkowski Witold Pedrycz Ryszard Tadeusiewicz Jacek M. ZuradaThe two-volume set ICAISC 2024 15164, 15165 and 15166 constitutes the refereed proceedings of the 23rd International Conference on Artificial Intelligence and Soft Computing, ICAISC 2024, held in Zakopane, Poland, during June 16–20, 2024. The 96 full papers included in this book were carefully reviewed and selected from 179 submissions. They are organized in topical sections as follows: Part I - neural networks and their applications; pattern classification. Part II - evolutionary algorithms and their applications; artificial intelligence in modeling and simulation; computer vision, image and speech analysis. Part III - various problems of artificial intelligence; bioinformatics, biometrics and medical applications.
Annihilation of Caste in India: Ambedkar, Gandhi, Weber, and Marx (Marx, Engels, and Marxisms)
by Hira SinghThis book offers a critical re-examination of the relationship between caste and class. Singh demystifies caste based on a comparative analysis between a Weberian and Marxian understanding of power. He rejects Max Weber’s account of caste as rooted in culture which Weber saw as analytically distinct from the economic and political power. In contrast, Singh offers a Marxist analysis of caste as a matter of land (means of production) and labor (social relations of production). Extending his critique of the cultural understanding of caste, Singh examines one of the most prominent accounts of caste as a religious phenomenon specific to Hinduism. The book aims to show the intrinsic interconnectedness of class and caste.
Textbook of Palliative Care
by Roderick Duncan MacLeod Lieve Van den BlockThis second edition provides the most up-to-date information on all aspects of palliative care including recent developments (including COVID-19), global policies, service provision, symptom management, professional aspects, organization of services, palliative care for specific populations, palliative care emergencies, ethical issues in palliative care, research in palliative care, public health approaches and financial aspects of care. This new Textbook of Palliative Care remains a unique, comprehensive, clinically relevant and state-of-the art book, aimed at advancing palliative care as a science, a clinical practice and as an art. Palliative care has been part of healthcare for over fifty years but it still needs to explained to many. Healthcare education and training has been slow to recognize the vital importance of ensuring that all practitioners have a good understanding of what is involved in the care of people with serious or advanced illnesses and their families. However, the science of palliative care is advancing and this new edition will contribute to a better understanding. This new edition offers 86 updated or new chapters out of 108, written by experts in their given fields, providing up-to-date information on a wide range of topics of relevance to those providing care towards the end of life no matter what the disease may be. We present a global perspective on contemporary and classic issues in palliative care with authors from a wide range of disciplines involved in this essential aspect of care. The Textbook includes sections addressing aspects such as symptom management and care provision, organization of care in different settings, care in specific disease groups, palliative care emergencies, ethics, public health approaches and research in palliative care. This new Textbook will be of value to practitioners in all disciplines and professions where the care of people approaching death is important, specialists as well as non-specialists, in any setting where people with serious advanced illnesses are residing. It is also an important resource for researchers, policy-and decision-makers at national or regional levels. Neither the science nor the art of palliative care will stand still so the Editors and contributors from all over the world aim to keep this Textbook updated so that the reader can find new evidence and approaches to care.
A Brief History of Cams and Cam Mechanisms (History of Mechanism and Machine Science #50)
by Umberto MeneghettiThis book offers a description of the evolution of cams and their uses from the Middle Ages to the present day, highlighting their contribution to the development of technology. Usually, in the history of technology the diverse types of machines are taken into account, but the importance of cams is not emphasized, which are often fundamental for the operation of such machines. In this book the focus is instead on cams, understood as important, and often essential, components of machines that have had significant importance in the development of technology. It treats technical aspects at a level easily accessible even to non-experts in mechanics and the various applications are illustrated with many figures. The book serves as a reference work for those interested in both the history of technology and machines in general, and it helps them deal with certain mechanical problems, even starting from solutions already obtained with cams and, perhaps, overcoming them with others suggested by current developments in technology.
Quantitative Text Analysis Using R: Scraping, Preparing, Visualising and Modelling Data
by null Julian Bernauer null Anna WohlmannGrounded in examples from across the social sciences, this book walks you through the process of doing quantitative text analysis step by step. Clear and accessible, it empowers you to progress from beginner level to understanding and using computational social science concepts with ease. Covering key steps in the research process like ethics, data collection, and model choice, it helps you develop important research skills – and equips you with the programming tools you need to handle text data without error. The textbook offers R software guidance at an easy-to-follow pace, the book presents the coding skills you need to collect and prepare data, providing a strong foundation as you move into data analysis. It will: · Help you develop key data skills like cleaning, managing, classifying and visualizing data · Encourage your ability to be critical and reflective when dealing with data · Offer clear guidance on using messy, real-world data and big data from sources like Wikipedia Supported by practical online resources including extensive coding examples and software guidance, this book will give you confidence in applying your programming skills and enable you to take control of handling textual data in your own research.
Marketing Analytics Using Excel: A Beginner′s Guide
by null Rahul Pratap Kaurav null Asha ThomasMarketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: • Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. • Exercises, activities and discussion questions to reinforce learning. • A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
Doing a Literature Review: Releasing the Research Imagination
by null Chris HartElevate your research with the Third Edition of this classic guide. Master the "what," "how," and "why" of literature reviews and fully realise the potential of your scholarly work and evidence-based practice. By taking you on an intellectual journey, this book helps you streamline the process of searching, managing workflows and structuring different types of literature reviews. This is a totally revised and updated classic text on Literature reviewing for the AI age. It includes: ·Comprehensive explanation of the different types of review, evidence, and evaluation. ·New and more contemporary examples illustrating the many ways of conducting a literature review, including how to exploit the latest developments in AI apps. ·A "core skills" framework to help you turn your research experience into employability. ·A critical thinking focus that will not only help enhance your creativity, thinking and practical skills but also stimulate your intellectual curiosity and engagement with your research. In combining a critical, philosophical approach with an expertly selected body of practical examples, the Third Edition of Chris Hart′s landmark retains the strength of the original and successful previous editions, while helping researchers attain higher levels of knowledge and skills.