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Marketing Analytics Using Excel: A Beginner′s Guide
by null Rahul Pratap Kaurav null Asha ThomasMarketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: • Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. • Exercises, activities and discussion questions to reinforce learning. • A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
Doing a Literature Review: Releasing the Research Imagination
by null Chris HartElevate your research with the Third Edition of this classic guide. Master the "what," "how," and "why" of literature reviews and fully realise the potential of your scholarly work and evidence-based practice. By taking you on an intellectual journey, this book helps you streamline the process of searching, managing workflows and structuring different types of literature reviews. This is a totally revised and updated classic text on Literature reviewing for the AI age. It includes: ·Comprehensive explanation of the different types of review, evidence, and evaluation. ·New and more contemporary examples illustrating the many ways of conducting a literature review, including how to exploit the latest developments in AI apps. ·A "core skills" framework to help you turn your research experience into employability. ·A critical thinking focus that will not only help enhance your creativity, thinking and practical skills but also stimulate your intellectual curiosity and engagement with your research. In combining a critical, philosophical approach with an expertly selected body of practical examples, the Third Edition of Chris Hart′s landmark retains the strength of the original and successful previous editions, while helping researchers attain higher levels of knowledge and skills.
Doing a Literature Review: Releasing the Research Imagination
by null Chris HartElevate your research with the Third Edition of this classic guide. Master the "what," "how," and "why" of literature reviews and fully realise the potential of your scholarly work and evidence-based practice. By taking you on an intellectual journey, this book helps you streamline the process of searching, managing workflows and structuring different types of literature reviews. This is a totally revised and updated classic text on Literature reviewing for the AI age. It includes: ·Comprehensive explanation of the different types of review, evidence, and evaluation. ·New and more contemporary examples illustrating the many ways of conducting a literature review, including how to exploit the latest developments in AI apps. ·A "core skills" framework to help you turn your research experience into employability. ·A critical thinking focus that will not only help enhance your creativity, thinking and practical skills but also stimulate your intellectual curiosity and engagement with your research. In combining a critical, philosophical approach with an expertly selected body of practical examples, the Third Edition of Chris Hart′s landmark retains the strength of the original and successful previous editions, while helping researchers attain higher levels of knowledge and skills.
Essentials of Pharmacology for Nursing Practice
by null Alison Buckley null Julia Robinson null Mark MagasHow do medicines work? How do they interact with the body? What do I need to know for my nursing studies and practice? This book introduces the principles and practice of pharmacology in clear and simple terms. It follows the journey that medicines take in the body, explaining the main pharmacokinetic stages from the site of drug administration, through to metabolism and excretion, and considers the principles of drug action. Using straightforward language and assuming no prior knowledge of related anatomy and physiology, it builds your understanding before ending in a chapter of case studies, illustrating how the pharmacological principles you’ve learned apply to everyday nursing scenarios. It is the ideal introduction for all pre-registration nursing students beginning their journey towards future prescribing roles.
Essentials of Pharmacology for Nursing Practice
by null Alison Buckley null Julia Robinson null Mark MagasHow do medicines work? How do they interact with the body? What do I need to know for my nursing studies and practice? This book introduces the principles and practice of pharmacology in clear and simple terms. It follows the journey that medicines take in the body, explaining the main pharmacokinetic stages from the site of drug administration, through to metabolism and excretion, and considers the principles of drug action. Using straightforward language and assuming no prior knowledge of related anatomy and physiology, it builds your understanding before ending in a chapter of case studies, illustrating how the pharmacological principles you’ve learned apply to everyday nursing scenarios. It is the ideal introduction for all pre-registration nursing students beginning their journey towards future prescribing roles.
Communications and Inequality: The Media and Citizenship in Class Societies
by null Peter GoldingWith growing numbers of billionaires at one end and startling numbers of food banks at the other, ‘advanced’ industrial societies are becoming ever more unequal. Yet the evolution and widespread use of new digital media, and of a news-rich environment, bear the promise of unprecedentedly informed citizens and enriched democracy. Are both these trends possible? This book examines the evidence comprehensively, and argues that the link between communications and inequality has a profound and direct impact on the relationship between citizens and society. Drawing on key concepts in the sociological understanding of modern society, extensive explanation of the ‘digital divide’, the role and character of the new ‘tech giants’, and the powerful effects on society of the ‘voice’ of vested interests, it offers a unique analysis of the dynamics and wider implications of communications inequality.
The Coding Manual for Qualitative Researchers
by null Johnny SaldañaUnlock the full potential of your qualitative research projects with this invaluable manual from world-renowned authority Johnny Saldaña. This essential guide delves into the latest advancements in coding, including the integration of AI tools like ChatGPT-4, empowering researchers to enhance their data analysis processes and outcomes. This clearly updated edition offers: · Comprehensive Coverage: Explore over 35 coding methods, complete with datasets, software screenshots, and multidisciplinary academic references. · Global Appeal: Designed for an international readership, with inclusive data and real-world examples. · Practical Guidance: Clear, academically grounded advice that bridges the gap between data generation and analysis, ensuring credibility and trustworthiness. · Modern Relevance: Facilitates both manual and online coding, with detailed insights into CAQDAS and digital data handling. Ideal for students, researchers, and professionals in education, the social sciences, and beyond, this manual with its’ accompanying online resources is your go-to reference for mastering qualitative coding and data analysis in the AI era.
Communications and Inequality: The Media and Citizenship in Class Societies
by null Peter GoldingWith growing numbers of billionaires at one end and startling numbers of food banks at the other, ‘advanced’ industrial societies are becoming ever more unequal. Yet the evolution and widespread use of new digital media, and of a news-rich environment, bear the promise of unprecedentedly informed citizens and enriched democracy. Are both these trends possible? This book examines the evidence comprehensively, and argues that the link between communications and inequality has a profound and direct impact on the relationship between citizens and society. Drawing on key concepts in the sociological understanding of modern society, extensive explanation of the ‘digital divide’, the role and character of the new ‘tech giants’, and the powerful effects on society of the ‘voice’ of vested interests, it offers a unique analysis of the dynamics and wider implications of communications inequality.
The Coding Manual for Qualitative Researchers
by null Johnny SaldañaUnlock the full potential of your qualitative research projects with this invaluable manual from world-renowned authority Johnny Saldaña. This essential guide delves into the latest advancements in coding, including the integration of AI tools like ChatGPT-4, empowering researchers to enhance their data analysis processes and outcomes. This clearly updated edition offers: · Comprehensive Coverage: Explore over 35 coding methods, complete with datasets, software screenshots, and multidisciplinary academic references. · Global Appeal: Designed for an international readership, with inclusive data and real-world examples. · Practical Guidance: Clear, academically grounded advice that bridges the gap between data generation and analysis, ensuring credibility and trustworthiness. · Modern Relevance: Facilitates both manual and online coding, with detailed insights into CAQDAS and digital data handling. Ideal for students, researchers, and professionals in education, the social sciences, and beyond, this manual with its’ accompanying online resources is your go-to reference for mastering qualitative coding and data analysis in the AI era.
Artificial Intelligence and Soft Computing: 23rd International Conference, ICAISC 2024, Zakopane, Poland, June 16–20, 2024, Proceedings, Part I (Lecture Notes in Computer Science #15164)
by Leszek Rutkowski Rafał Scherer Marcin Korytkowski Witold Pedrycz Ryszard Tadeusiewicz Jacek M. ZuradaThe two-volume set ICAISC 2024 15164, 15165 and 15166 constitutes the refereed proceedings of the 23rd International Conference on Artificial Intelligence and Soft Computing, ICAISC 2024, held in Zakopane, Poland, during June 16–20, 2024. The 96 full papers included in this book were carefully reviewed and selected from 179 submissions. They are organized in topical sections as follows: Part I -neural networks and their applications; pattern classification. Part II -evolutionary algorithms and their applications; artificial intelligence in modeling and simulation; computer vision, image and speech analysis. Part III - various problems of artificial intelligence; bioinformatics, biometrics and medical applications.
Coral Reef Microbiome (Coral Reefs of the World #20)
by Raquel S. Peixoto Christian R. VoolstraMicroorganisms, the catalysts of all biogeochemical cycles on Earth, are the origin and essence of life—an invisible yet powerful force sustaining all living organisms. The health of both individual organisms and ecosystems critically depends on functional microbiomes that drive essential processes such as nutrient cycling, pathogen control, detoxification, and resilience. However, like their macroorganism counterparts, these beneficial microbes are vulnerable to environmental changes, and their decline often accelerates ecosystem degradation. Anthropogenic impacts have profoundly altered and often degraded most ecosystems and their microbiomes, with coral reefs being no exception. Stony corals, the foundation of these vibrant ecosystems, are among the most threatened marine organisms. Shifts in coral microbiomes toward dysbiotic (harmful) assemblages are increasingly recognized as both a cause and consequence of coral mortality. In response, active intervention strategies are being developed to restore and rehabilitate degraded microbiomes, aiming to restore and re-establish the beneficial microbial communities that sustain the health of both their host organisms and ecosystems. The success of these approaches depends on our understanding of the distribution, ecological roles, and interactions between corals and their associated microbiomes, as well as how environmental factors influence them and their potential to either amplify or mitigate anthropogenic impacts. This book delves into these topics, examining how they shape coral holobiont assemblages and offer pathways for active intervention. In addition, this book provides a practical, tailored, and adaptable roadmap for stakeholders to integrate the latest insights into a broader One Health framework and ecosystem perspective.
Germany’s Belt and Road Bargain: The Effects of Corporate Preferences on Germany’s Response to China’s Politics of Infrastructure Investments (2013 – 2021)
by Tim BanningIn recent years, the Belt and Road Initiative (BRI) has not only transformed global trade relations but also tested Germany’s political strategies. This book explores the German Federal Government’s ambivalent response to China’s politics of infrastructure investments under the BRI during Angela Merkel’s tenure as Chancellor, raising crucial questions about Germany’s bilateral relations with China, its economic ambition, and its geopolitical responsibility. This book provides a detailed account of the key political processes and decision points that influenced the Federal Government’s stance towards China’s politics of infrastructure investments. Through its analysis of the interactions between domestic politics and international relations, it aims to offer a nuanced understanding of the complex dynamics between the state and business. It examines how the varying interests of numerous industry sectors impacted the Federal Government’s response to China’s politics of infrastructure investments across multiple policy domains, covering Germany’s policy on foreign investments and foreign trade, its industrial policy, its broader foreign policy, and its role in European politics.
Global Trends in Job Polarisation and Upgrading: A Comparison of Developed and Developing Economies
by Sergio Torrejón Pérez Enrique Fernández-Macías John HurleyThis open-access book offers a comparative analysis of changes in employment structures on a global scale, focusing on employment trends during the first decades of the 21st century across 17 developed and developing economies, including countries from Europe, North America, Central and Latin America, and Asia. The authors examine patterns of occupational change in all cases, with job upgrading and polarization being the most prevalent, and explore the factors driving these changes, such as technological change, the increased participation of women, the growth of service-oriented sectors, and others. Particular attention is given to the impact of the COVID-19 pandemic on employment. By applying consistent methods across all countries, the book provides a comprehensive understanding of employment dynamics and trends worldwide, representing one of the most significant efforts to produce comparative evidence on a global scale to date. As such, it will be of interest to researchers and policymakers focused on labor, inequality, and economic development.
The 7th International Conference on Wireless, Intelligent and Distributed Environment for Communication: WIDECOM 2024 (Lecture Notes on Data Engineering and Communications Technologies #237)
by Isaac Woungang Sanjay Kumar DhurandherThis book presents the proceedings of the 7th International Conference on Wireless Intelligent and Distributed Environment for Communication (WIDECOM 2024), which took place at Keene State College, Keene, New Hampshire, USA, October 16-18, 2024. The book addresses issues related to new dependability paradigms, design, and performance of dependable network computing and mobile systems, as well as issues related to the security of these systems. The goal of the conference is to provide a forum for researchers, students, scientists and engineers working in academia and industry to share their experiences, new ideas and research results in the above-mentioned areas.
Diseases of the Chest, Heart and Vascular System 2025-2028: Diagnostic Imaging (IDKD Springer Series)
by Juerg Hodler Rahel A. Kubik-Huch Justus E. RoosThis open access book offers an essential overview of chest, heart and vascular system imaging. Over the last few years, there have been considerable advances in this area, driven by both clinical and technological developments. Written by leading international experts and teachers, the chapters are disease-oriented and cover all relevant imaging modalities, with a focus on magnetic resonance imaging and computed tomography. IDKD books are rewritten (not merely updated) every four years, which means they offer a comprehensive review of the state-of-the-art in imaging. The book is clearly structured and features learning objectives, abstracts, subheadings, tables and take-home points, supported by design elements to help readers navigate the text. It will particularly appeal to general radiologists, radiology residents, and interventional radiologists who want to update their diagnostic expertise, as well as clinicians from other specialties who are interested in imaging for their patient care.
Economic Diplomacy: Reshaping Bangladesh-Latin American Diplomatic Relations (The Latin American Studies Book Series)
by Mohammad Tarikul Islam Md Belal HossenEconomic diplomacy has become more notable in recent years, helping developing nations like Bangladesh maximise their national interests. Bangladesh is rapidly transitioning from a low-income to a middle-income nation, with the goal of reaching developed status by 2041. Bangladesh engages in international trade with almost every country. Nevertheless, a considerable amount of global trade demonstrates a strong reliance on specific nations. Decreasing trade dependence is required to transition from an emerging economy to a high-income, financially independent nation. Having gained its independence more than 50 years ago, Bangladesh has been slow to form bilateral partnerships and expand its economic activity. Consequently, Bangladesh remains dependent on China and India for imports, while focusing on America and Europe for exports. As a result of this economic interdependence, the dominant global powers enjoy the potential to pursue a proactive stance in the domestic affairs of Bangladesh. By taking steps to decrease its dependency on conventional trading partners, Bangladesh can increase the emphasis on non-traditional trading partners like Latin American and African countries. The formation and growth of a comprehensive economic diplomacy framework is required in this context. The aforementioned reasons generated the idea for a research investigation of Bangladesh's economic diplomacy with Latin America. Argentina now wishes to reopen their embassy in Bangladesh, spurred on by the extraordinary support the people of Bangladesh have shown for their country during the World Cup. In an effort to establish a Mexican embassy in Dhaka, Mexican Foreign Minister Marcelo Ebrard Casaubon is expected to visit the city in March as part of a high-level group. This study shows that geographical distance and cultural differences do not have a substantial impact on building a market position in the Latin American region. Promoting Bangladesh through public diplomacy in the region can assist the country in increasing its portion of international trade. However, this requires a suitable framework for Economic Diplomacy. The book examines prospective economic diplomacy methods for Bangladesh. This book offers fresh perspectives on various facets of Bangladesh's expanding trade relations with Latin America.
Islamophobie, Islamfeindlichkeit oder Islamkritik: Zur Validität von Items in standardisierten Umfragen (Politische Kultur in den neuen Demokratien Europas)
by Verena HambauerIm vorliegenden Buch wird die Validität von Items zur Erfassung von Islam- und Muslim*innenfeindlichkeit geprüft. Hierfür wurden im Rahmen eines Mixed-Methods-Ansatzes 30 Kognitive Interviews durchgeführt und ausgewertet. Es wurden konkretisierend folgende Forschungsfragen bzgl. der Validität adressiert: Gibt es Inkonsistenzen im Antwortverhalten der Befragten zwischen dem standardisierten Fragebogen und den Kognitiven Interviews? Wenn ja, was folgt aus den Inkonsistenzen? Lassen sich bekannte Unterschiede aus der quantitativen Forschung in Hinblick auf das Antwortverhalten der Befragten in Bezug auf z.B. Bildung, Wahlabsicht und dem Migrant*innenanteil in der Wohnumgebung wiederfinden? Lassen sich die aus der quantitativen Forschung bekannten vier Gruppen zur Zuordnung von Befragten (Islamophobe, pessimistisch-Kritische, optimistisch-Kritische und Kulturrelativisten) in den erhobenen quantitativen und qualitativen Daten finden? Es zeigte sich, dass die ausgewählten Items den Anforderungen zur Validität kaum genügen und daher nur eingeschränkt zur Erfassung von Islam- und Muslim*innenfeindlichkeit empfohlen werden können.
Handbook of Chinese Language Learning and Technology
by Shou-Hsin Teng Li-Ping Chang Te-Hsin LiuThis handbook explores quantitative linguistics, pedagogy, and Mandarin language acquisition in an integrated fashion and helps readers grasp how insights from quantitative linguistics can shed light on Mandarin language acquisition. It focuses on issues related to language processing, learning, and teaching and how these aspects are affected or enhanced by corpus-based and computational linguistics. By following a data-driven approach, the handbook demonstrates how theoretical problems in the acquisition of Chinese can be resolved with empirical evidence. The book serves as an essential resource for students and researchers wishing to explore the fascinating field of Chinese language processing and acquisition.
Prävention gastrointestinaler Infektionen im Flüchtlingslager Kutupalong: Eine systematische Übersichtsarbeit
by Anna-Maria RagerDas Buch thematisiert Maßnahmen der Verhältnisprävention, die in besonderer Weise dazu geeignet sind, die Entstehung und Verbreitung von gastrointestinalen Infektionen in Flüchtlingslagern zu reduzieren. Dies erfolgt am Beispiel der Rohingya-Flüchtlinge im Flüchtlingslager Kutupalong in Bangladesch. Es erfolgt final eine Ableitung praxisnaher Handlungsempfehlungen.
Delivering Person-Centred Care in Nursing (Transforming Nursing Practice Series)
by null Bob PriceDelivering holistic, person-centred care is at the heart of the nursing role and identity. This book will develop your understanding of what person-centred care actually means and show you how to apply it to assessment and the planning, delivery and management of care, enhancing all aspects of your practice. Key features • Each chapter is mapped to the NMC Standards (2018) • Two parts take you from the underpinning theory and philosophy through to practical application and delivering person-centred care in action. • Case studies and activities encourage you to reflect on your own experiences and how the themes of person-centred care are applied in practice - now with a brand new chapter-length case and accompanying Practice Supervisor notes feature
Delivering Person-Centred Care in Nursing (Transforming Nursing Practice Series)
by null Bob PriceDelivering holistic, person-centred care is at the heart of the nursing role and identity. This book will develop your understanding of what person-centred care actually means and show you how to apply it to assessment and the planning, delivery and management of care, enhancing all aspects of your practice. Key features • Each chapter is mapped to the NMC Standards (2018) • Two parts take you from the underpinning theory and philosophy through to practical application and delivering person-centred care in action. • Case studies and activities encourage you to reflect on your own experiences and how the themes of person-centred care are applied in practice - now with a brand new chapter-length case and accompanying Practice Supervisor notes feature
Understanding Medicines Management for Nursing Students (Transforming Nursing Practice Series)
by null Paul Deslandes null Ben Pitcher null Simon YoungUnderstanding medicines management is central to the nursing role. As a nurse, you will need to make informed decisions about medicine use and optimisation that′s tailored to each patient in your care. This book equips you with the theoretical and practical foundations to do just that. It covers the key components of medicines management for all fields, using a scenario-based approach to illustrate how each topic relates to your real-life practice . Key features · Fully mapped to the NMC standards of proficiency for registered nurses (2018) · Scenarios and activities help you to translate the theory into evidence-based practice, from injections and dosing to safety and ethics. · Now with new discussions on medicines adherence, access to medicines, cultural competence and treating children. · Acts as a stepping stone to support your readiness to undertake a prescribing qualification upon registration
Understanding Medicines Management for Nursing Students (Transforming Nursing Practice Series)
by null Paul Deslandes null Ben Pitcher null Simon YoungUnderstanding medicines management is central to the nursing role. As a nurse, you will need to make informed decisions about medicine use and optimisation that′s tailored to each patient in your care. This book equips you with the theoretical and practical foundations to do just that. It covers the key components of medicines management for all fields, using a scenario-based approach to illustrate how each topic relates to your real-life practice . Key features · Fully mapped to the NMC standards of proficiency for registered nurses (2018) · Scenarios and activities help you to translate the theory into evidence-based practice, from injections and dosing to safety and ethics. · Now with new discussions on medicines adherence, access to medicines, cultural competence and treating children. · Acts as a stepping stone to support your readiness to undertake a prescribing qualification upon registration
Managing Events: Real Challenges, Real Outcomes
by null Liz QuickThis introduction to managing events, written by an events professional and lecturer, combines a much-needed real-world industry perspective with essential academic concepts for success in both your studies and career. Each chapter guides you through the important stages of the event process, discusses events of all types and sizes, and introduces key trends and issues in the industry. This new edition includes all new, real-life examples which look at challenges and success stories, and explore how the events industry is evolving following the Covid 19 pandemic and as new technologies emerge. Learning features include insights into career paths from practitioners, with anecdotes on how they overcome real event challenges, Event Ethics and Did You Know boxes, case studies, and questions, discussion points and activities at the end of each chapter. Managing Events is the essential companion for anyone studying events and events management at college or university, or for those already working in the industry who are looking to develop their event skills. Liz Quick is a senior lecturer on the BA Event Management course at the University of West London.
Managing Events: Real Challenges, Real Outcomes
by null Liz QuickThis introduction to managing events, written by an events professional and lecturer, combines a much-needed real-world industry perspective with essential academic concepts for success in both your studies and career. Each chapter guides you through the important stages of the event process, discusses events of all types and sizes, and introduces key trends and issues in the industry. This new edition includes all new, real-life examples which look at challenges and success stories, and explore how the events industry is evolving following the Covid 19 pandemic and as new technologies emerge. Learning features include insights into career paths from practitioners, with anecdotes on how they overcome real event challenges, Event Ethics and Did You Know boxes, case studies, and questions, discussion points and activities at the end of each chapter. Managing Events is the essential companion for anyone studying events and events management at college or university, or for those already working in the industry who are looking to develop their event skills. Liz Quick is a senior lecturer on the BA Event Management course at the University of West London.