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Machine and Sovereignty: For a Planetary Thinking
by Yuk HuiDeveloping a new political thought to address today&’s planetary crises What is &“planetary thinking&” today? Arguing that a new approach is urgently needed, Yuk Hui develops a future-oriented mode of political thought that encompasses the unprecedented global challenges we are confronting: the rise of artificial intelligence, the ecological crisis, and intensifying geopolitical conflicts. Machine and Sovereignty starts with three premises. The first affirms the necessity of developing a new language of coexistence that surpasses the limits of nation-states and their variations; the second recognizes that political forms, including the polis, empire, and the state, are technological phenomena, which Lewis Mumford terms &“megamachines.&” The third suggests that a particular political form is legitimated and rationalized by a corresponding political epistemology. The planetary thinking that this book sketches departs from the opposition between mechanism and organism, which characterized modern thought, to understand the epistemological foundations of Hegel&’s political state and Schmitt&’s Großraum and their particular ways of conceiving the question of sovereignty. Through this reconstruction, Hui exposes the limits of the state and reflects on a new theoretical matrix based on the interrelated concepts of biodiversity, noodiversity, and technodiversity. Arguing that we are facing the limit of modernity, of the eschatological view of history, of globalization, and of the human, Hui conceives necessary new epistemological and technological frameworks for understanding and rising to the crises of our present and our future. Retail e-book files for this title are screen-reader friendly.
Up from Nothing: The Untold Story of How We (All) Succeed
by John Hope BryantAmerican opportunity is not dead. Bestselling author and entrepreneur John Hope Bryant outlines the mindset and practices that will allow us to achieve the American Dream, no matter what our current circumstances are.Americans have lost faith in their country. With job security disappearing and fewer glimpses of a better future, it can feel like we are barely surviving, much less thriving, in today's problematic economy. Americans want the "old" America back-- the America where opportunity comes knocking at the front door. But the real problem, John Hope Bryant says, is that we're forgetting that this is still the Land of Opportunity--a site of upward mobility, a place teeming with different ways to create and grow wealth. The opportunities of today are not only greater than the obstacles, but they are greater than they have ever been. What we need, he says, is a mindset shift--a way of recalibrating to recognize that there is still a bounty of resources for establishing entrepreneurship and success in this country. The first step for us, for America, is to remember our storyline--how, coming up from nothing, we established and harnessed the invincible American Dream.
Business Ethics, Seventh Edition: A Stakeholder and Issues Management Approach
by Joseph W. WeissThe seventh edition of this pragmatic guide to determining right and wrong in the workplace is updated with new case studies, exercises, and ancillary materials.Joseph Weiss's Business Ethics is a pragmatic, hands-on guide for determining right and wrong in the business world. To be socially responsible and ethical, Weiss maintains, businesses must acknowledge the impact their decisions can have on the world beyond their walls. An advantage of the book is the integration of a stakeholder perspective with an issues and crisis management approach so students can look at how a business's actions affect not just share price and profit but the well-being of employees, customers, suppliers, the local community, the larger society, other nations, and the environment. Weiss includes twenty-three cases that immerse students directly in contemporary ethical dilemmas. Eight new cases in this edition include Facebook's (mis)use of customer data, the impact of COVID-19 on higher education, the opioid epidemic, the rise of Uber, the rapid growth of AI, safety concerns over the Boeing 737, the Wells Fargo false saving accounts scandal, and plastics being dumped into the ocean. Several chapters feature a unique point/counterpoint exercise that challenges students to argue both sides of a heated ethical issue. This edition has eleven new point/counterpoint exercises, addressing questions like, Should tech giants be broken apart? What is the line between free speech and dangerous disinformation? Has the Me Too movement gone too far? As with previous editions, the seventh edition features a complete set of ancillary materials for instructors: teaching guides, test banks, and PowerPoint presentations.
The 77 Deadly Sins of Project Management
by Management Concepts PressCombat the Deadly Sins of Project Management!Project management is a tough business. Not only must project managers contend with schedules, budgets, and a host of stakeholder demands, but they must also deal with sometimes vexing human behaviors, such as whining, indecision, opposition, inflexibility, complacency, and tunnel vision, to name a few. Projects can be negatively impacted by common "sins" that hinder, stall, or throw the project off track.In The 77 Deadly Sins of Project Management, the contributors focus on each "deadly sin" and probe its manifestations and consequences for projects. By sharing their personal experiences, as well as some historical events, the contributors spotlight the effects and costs — both financial and human — of failing to get a handle on these sins and reign them in. Through anecdotes and case studies, The 77 Deadly Sins of Project Management will help you better understand how to execute the myriad aspects of today's projects.• Identify danger signs and solutions for each "sin"• Learn proven methods for tackling project mishaps• Gain practical and hands-on information from seasoned professionals• Keep a variety of "sins" from derailing your projectBONUS! Each book comes with a "77 Deadly Sins of Project Management" poster!
The 5 Disciplines of Inclusive Teams: Unlocking Collective Power to Achieve Breakthrough (The Five Inclusive Disciplines Series)
by Andrés T. Tapia Michel A. BuffetThe final guide in the acclaimed Five Inclusive Disciplines trilogy introduces an actionable 5-step framework for building truly equitable, high-performing teams and unlocking their collective power to deliver groundbreaking results. In today’s fast-paced, interconnected world, breakthroughs don’t come from individuals—they come from teams. And not just any teams, but diverse and inclusive ones. With decades of experience and cutting-edge research, Andrés Tapia and Michel Buffet provide a revolutionary model that empowers teams to harness the full potential of diverse perspectives. At the heart of the book are The 5 Disciplines, which guide teams to tap into their collective power:Connecting – to build affiliationCaring – to nurture psychological safetySynchronizing – to harness collective intelligenceCultural Dexterity – to integrate diverse perspectivesPowersharing – to ensure equitable contributions The result? Unparalleled creativity, engagement, and performance. Through insightful guidance, practical tools, and a proven framework, The 5 Disciplines of Inclusive Teams shows how teams can unlock their collective power to achieve breakthrough results, transforming not only their organizations but also the future.
The Reciprocity Advantage: A New Way to Partner for Innovation and Growth
by Bob Johansen Karl RonnA powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can’t do alone, experiment to learn, and scale the new business at low risk. Reciprocity and advantage are words that are not normally seen together, but reciprocity—giving now to get later—will become a normal part of winning in the future. The Reciprocity Advantage shows you how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for your business. Provocative and pragmatic, leading ten-year forecaster Bob Johansen and experienced business developer Karl Ronn describe how to lean in to disruptions to create new growth for your business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses. Their recommendations are based on practical experience in managing the problems of new business creation and many years of helping others see the future more clearly. Distilled from hands-on work, this book gets you started today on creating your own reciprocity advantage.
Goals! Third Edition: How to Get Everything You Want—Faster Than You Ever Thought Possible
by Brian TracyAlmost a million copies sold since first published in 2003, this updated edition of Brian Tracy's self-help classic offers a step-by-step guide to setting and achieving your goals.Featuring 20% more content, including a new chapter, unlock your true potential with this tried-and-true productivity bestseller.Legendary time management and personal development expert Brian Tracy presents his simple, powerful, and effective system for setting and achieving goals. Each chapter introduces a principle key in reaching your goals, along with a toolkit full of both comprehensive insights and actionable steps.Using the twenty-two strategies Tracy outlines, you'll be able to accomplish any goal you set for yourself-no matter how big. You'll discover goal-setting strategies in various aspects of your life including:How to identify, clarify, and apply personal values in everyday actionsHow to take charge of your money to achieve financial freedomWhat it takes to overcome obstacles in your personal relationshipsHow to make better choices in your health and wellbeingResponding to challenges in your careerHow to stop holding yourself back with self-doubt and procrastinationYour time is important, so why not make the most of it? By following this time-tested and proven process you will not only reach your current goals, but also develop a life-long growth mindset that will guide you towards a more successful future.
Compassionate Accountability: How Leaders Build Connection and Get Results
by Nate Regier PhDA compass for leaders lost in the paradoxical space between attention to people and attention to results—with Compassionate Accountability you don't have to choose! Sadly, compassion and accountability are too often in tension-leaders feel they have to pick one or the other. But solely prioritizing accountability can create toxic work environments that drive away good talent. On the other end of the spectrum, being too nice can compromise performance and productivity.Finding harmony between compassion and accountability is the ultimate catalyst for improved results and a thriving workplace. The solution is recognizing that compassion and accountability are not opposites. In fact, accountability is an element of compassion. Compassionate Accountability is the process of building connection while getting results. This book shows how this foundational mindset, philosophy, and way of living can lead to a thriving organizational culture. It covers such topics as these: Why you can't practice compassion without accountabilityHow to turn on the three switches of the compassion mindset—and the predictable damaging consequences when they're turned offThe key role Compassionate Accountability plays in a healthy leadership culture Six areas to focus on to start building your culture of Compassionate AccountabilityFive common barriers to compassion for leaders—and how to overcome themPlus, readers will find real case examples of how organizations have adopted Compassionate Accountability, along with quizzes and self-assessments to help them learn and apply the concepts. Leaders seeking a renewed sense of fulfillment in their roles and increased leadership impact will find inspiration, guidance, and a road map for cultural transformation.
Empowerment Takes More Than a Minute: Second Edition
by Ken Blanchard Alan Randolph John P. CarlosIn the newly updated edition of this classic empowerment business fable—over 400,000 copies sold—Ken Blanchard and John Carlos show you how to shift to an empowered, employee-driven work environment. Empowerment Takes More Than a Minute tells the story of a young manager whose attempts to turn his troubled company around through traditional top-down, command-and-control management are failing. Reluctantly, he contacts an expert in empowerment, even though he feels like he's already tried that approach. Step by step, the expert helps him understand why his past and present efforts have fallen short and figure out what he needs to do to create an empowered workforce. The process as it unfolds is complex, paradoxical, and counterintuitive—but well worth the effort. This new edition dispels the notion that empowerment is a bygone fad. No matter what its name, the essential concept—that organizations can achieve extraordinary results by recognizing and taking advantage of the skills, experience, and knowledge already existing in the organization—will always be relevant. Although sometimes arduous, the journey to empowerment is well worth embarking on. In fact, unleashing the power of people in an organization may be the only way to continue to do business in a competitive, complicated marketplace.
Optimizing Talent in the Federal Workforce
by William J. Rothwell PhD, SPHR Aileen G. Zaballero CPLP John G. Park MBATaxpayers deserve the very best from public services, and first-rate public services can only be provided by outstanding government workers. Federal human resource managers face the challenge of attracting and retaining high-caliber individuals within the constraints of ever-tightening budgets and often-conflicting political directives. From a talent management perspective, Optimizing Talent in the Federal Workforce explores:• Best practices for recruiting and selecting employees• Proven methods for developing and training employees• Optimal deployment and placement processes.This text is a must-read for anyone in or working toward a government management position.
The Courage Way: Leading and Living with Integrity
by The Center for Courage & Renewal Shelly L. FrancisThe Courage WayLeading and Living with IntegrityLeadership can be exhausting, lonely, frustrating, disappointing, and downright discouraging. You have to make good decisions while balancing inevitable tensions and knowing when to take risks. You need to keep your values in sight regardless of the pressures around you and stay calm in the storms that arise. At its core, leadership is a daily, ongoing practice, a journey toward becoming your best self and inviting others to do the same. And at the heart of this daily practice is courage. And that's where The Courage Way comes in. It's a guide to leadership that names and explores this important resource and shows leaders how to access and draw upon courage in all that they do. It has its roots in the work of Parker J. Palmer, who in fifty years of teaching, speaking, and writing has explored the human spirit—what he has called "the inner landscape"—and its role in life and leadership.Shelly Francis identifies key ingredients needed to cultivate courage, the most fundamental being trust—in ourselves and in each other. She describes the Center for Courage & Renewal's Circle of Trust approach, centered around eleven "touchstones," poetic and practical operating guidelines for holding the meaningful conversations of inner work and trust building. Each chapter features true stories of how leaders in all kinds of settings have overcome challenges and strengthened their organizations through touchstones like "Extend invitation, not demand," "No fixing, saving, advising, or correcting," and "When the going gets rough, turn to wonder."This graceful and inspiring book is a guide to courageous leadership and a journey of self-discovery—the two are inextricable. As Francis writes, "Courage is not only in you—it is you. In your moments of courage, that's when you meet your true self."
The Power of Purpose, 4th Edition: To Grow and to Give for Life
by Richard J. Leider David A. ShapiroLegendary personal coach Richard Leider, creator of the “purpose movement,” teams up with David Shapiro to bring new stories, new lessons, and an all-new purpose manifesto to a new generation of readers.Purpose is an active expression of our values and our compassion for others-it makes us want to get up in the morning and add value to the world. The Power of Purpose details a graceful, practical, and ultimately spiritual process for making it central to your life. This revitalized guide will help you integrate it into everything you do.This fourth edition has been completely revised and updated. With a new co-author, new stories and examples and resources, it taps into the broader need for purpose in our post-pandemic world. With more than 40% new content, readers will discover new insights on purpose, a new chapter on Becoming a Purposeful Leader, and The Purpose Formula which includes mind-opening questions to help you unlock your purpose and to live a life of meaning and fulfillment.
The World Café: Shaping Our Futures Through Conversations That Matter
by Juanita Brown David Isaacs World Cafe CommunityThe World Cafe is a flexible, easy-to-use process for fostering collaborative dialogue, sharing mutual knowledge, and discovering new opportunities for action. Based on living systems thinking, this innovative approach creates dynamic networks of conversation that can catalyze an organization or community's own collective intelligence around its most important questions.Filled with stories of actual Cafe dialogues in business, education, government, and community organizations across the globe, this uniquely crafted book demonstrates how the World Cafe can be adapted to any setting or culture. Examples from such varied organizations as Hewlett-Packard, American Society for Quality, the nation of Singapore, the University of Texas, and many others, demonstrate the process in action.Along with its seven core design principles, The World Cafe offers practical tips for hosting "conversations that matter" in groups of any size- strengthening both personal relationships and people's capacity to shape the future together.
Do What Matters Most, Second Edition: Lead a Life by Design, Not by Default
by Rob Shallenberger Steve ShallenbergerRegain the balance in your life! Discover the three powerful habits needed to minimize distractions, maximize accomplishments, and find time to do what matters most.This second edition of a time management bestseller is now updated with 30% new material, including a chapter on sustaining momentum as you develop healthy habits.Real personal transformation requires both the right mindset and skillset. This book reveals how to adopt both while providing the actionable toolkit necessary for lasting change in your time-prioritizing development.Drawing on the authors' forty years of leadership research, they offer three powerful habits that that will help people and teams do what matters most. These three high-performance habits are:developing a written personal visionidentifying and setting annual roles and goals and consistently doing pre-week planningPeople who live these three habits can increase productivity by at least 30 to 50 percent, while reducing stress. For organizations, this means higher profits, happier employees, and increased innovation. For individuals, it means better physical and mental health, stronger relationships, and a greater sense of peace and balance. By implementing this book's simple and easy-to-understand habits, supported by time management tools like a Personal Productivity Assessment, you will learn how to lead a life by design, not by default-you will feel the power that comes with a sense of control, direction, and purpose.
Salsa, Soul, and Spirit: Leadership for a Multicultural Age
by Juana BordasNEW EDITION, REVISED AND UPDATED One of America’s historic strengths is the ability to incorporate aspects from many different cultures to create a stronger whole. Our music, literature, sports, architecture, food, and fashion have all benefitted. But current leadership approaches are overwhelmingly written by White males and remain distressingly Eurocentric. Juana Bordas has set out to change this. In this influential book, she shows how incorporating Latino, Black, and American Indian approaches can enrich leadership and offers a more viable model for our expanding multicultural society.
The Female Vision: Women's Real Power at Work
by Julie Johnson Sally HelgesenGroundbreaking new insights from the author of The Female Advantage Redefines what women have to offer to the world Provides a fresh and actionable perspective for organizations seeking to leverage women’s best talents Women see the world through a distinctive lens. What they see is defined by what they notice, what they value and how they connect the dots. In this brilliant and strongly argued new book, Sally Helgesen and Julie Johnson demonstrate why the female vision constitutes women’s most powerful asset in the workplace and show how women and organizations can use it to strong advantage. The authors describe the three elements of the female vision and explore the specific benefits that each provides. Women’s capacity for broad-spectrum notice widens the scope of information available to organizations and provides vital clues about relationships, shifting markets and potential conflicts. Women’s focus on the quality of day-to-day experience rather than abstract measures of achievement provides a way to restore balance to a 24/7 workplace in which endemic stress has become routine. Women’s penchant for viewing work in a larger social context offers a powerful means for moving beyond sterile game metaphors to engage motivation at a profound and authentic level. The extraordinary power of the female vision has been overlooked because it is countercultural in most organizations and because its benefits have been difficult to measure. But as Helgesen and Johnson make clear, the advent of a team-based, service-oriented interconnected global business environment that seeks customized markets and must stir the passions of highly diverse employees requires precisely the skills that the female vision encompasses. The potential pay off to organizations in terms of creativity, strategic insight and the ability to engage and inspire diverse talents is undeniable. Drawing on multiple veins of research, including their own Satisfaction Profile survey, the authors offer a totally fresh and even startling perspective on the true value that women bring to work. The Female Vision lays out exactly what companies must do to engage, energize and support talented women, and shows women how to nurture and sustain this power.
The Referral of a Lifetime: Never Make a Cold Call Again!
by Tim TempletonYour Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business—putting the relationship with your customer first, rather than just making the sale. This second edition adds a technique for creating a profile of your ideal customer and explains how to reach the tipping point on online reviews and testimonials so you can expand your business 24/7. Your customers, colleagues, and friends already know every new contact you will ever need to succeed. When you apply Tim Templeton's system, they will naturally refer those potential new customers to you.
Training Across Multiple Locations: Developing a System That Works
by Stephen Krempl R. Wayne PaceProvides practical solutions to the business problem of distributing training to multiple locations Introduces a new and practical way to use assessment to create a sustainable training and development function Shows how those involved with training and development can make bottom line contributions to the company Provides a model for calculating return on investment (ROI) for technology based programs In this era of rapid globalization, human resource development professionals in every type of organization face the problem of managing training and development across many different, often widely dispersed, sites. Training Across Multiple Locations offers a comprehensive, proven model for designing, building and assessing every aspect of a multiple location training and development (T&D) system. Stephen Krempl and R. Wayne Pace detail how to integrate training from multiple locations into a comprehensive organizational strategy, and how corporate training can align those multiple locations with a single corporate vision. Training Across Multiple Locations draws from numerous real-life examples to show how distance learning technology-including intra-nets, web-based training, and computer-based training-is being used to manage multi-point training at companies like Motorola, Ford, Boeing, Kinko's, Hewlett-Packard, and others. With technology, the authors reveal, training organizations are able to extend their reach and distribute training over a far wider audience in ways that may make current approaches to training less relevant and even obsolete. And perhaps most importantly, they provide a model for calculating return on investment (ROI) for these technology-based programs. Krempl and Pace present a detailed review process for evaluating the effectiveness of multiple location training and development systems and provide specific advice on how to conduct the review and how to share data to enhance unit effectiveness. They also include a unique questionnaire that helps teams assess how well they are carrying out their T&D responsibilities and how well they are integrating their activities into the corporate business plan. Training and development functions survive by maintaining relationships with critical decision-makers at all levels in the organization. This process is often described in terms of politics and power-but Training Across Multiple Locations treats the issue simply in terms of how to get the job done. The unique process described in this book will encourage better preparation and more informed discussions and decisions, allowing managers to better anticipate problems and stay on top of key issues.
Opening Doors to Teamwork and Collaboration: 4 Keys That Change Everything
by Judith H. Katz Frederick A. MillerTop diversity experts Katz and Miller offer a short, engaging guide to four simple behaviors that fundamentally change the quality and nature of people's workplace interactions, thereby opening doors to more productive interpersonal relationships, greater job satisfaction, and increased organizational success. Your people might be your organization’s greatest assets, but their interactions with one another are what determine the quality and the quantity of their contributions. Too many neglect this basic truth and fail to create the sense of excitement, energy, and shared mission that occurs when people truly join together. In this concise, engaging book, Judith Katz and Fred Miller describe four deceptively simple behavioral guidelines that fundamentally change the way people work together: Lean into Discomfort: Encourage yourself and others to move beyond comfort zones, speak up, do new things, and grow. Listen as an Ally: Work to understand and build on others’ ideas instead of sitting in judgment of them.State Your Intent and Intensity: Why make them guess? Let people know how committed you are to your ideas. Share Your Street Corners: Actively seek out others’ perspectives to see all sides of the story. Katz and Miller show exactly how to put each of these behaviors into practice and offer examples demonstrating the extraordinary impact these concepts have had in building greater trust, understanding, and collaboration. This book is for any individual or team from the shop floor to the executive suite in search of higher performance, greater collaboration, and game-changing leaps forward in speed and quality of decision making, problem solving, and the ability to create breakthroughs.
Values-Driven Business: How to Change the World, Make Money, and Have Fun (false)
by Ben Cohen Mal WarwickIn Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them.
Embrace the Chaos: How India Taught Me to Stop Overthinking and Start Living (Bk Life Ser.)
by Bob MiglaniLike many of us, Bob Miglani felt overwhelmed and anxious. He worried constantly about his job, his finances, and his family. It was a chance invitation to India, the land of his birth, that finally freed him. India, Miglani writes, is “the capital of chaos”: over a billion people living on one-third the space of the United States. And it was there that he learned to let go. The secret is to stop trying to control the chaos and focus on what you can control—your own actions, words, and thoughts. Move forward, make mistakes, trust your intuition, find your purpose. In this inspiring book, Miglani shares the experiences and encounters that helped him finally get it. What happens when you find yourself in an Indian village with no money and a plane to catch? How could an educated urban woman agree to a marriage after two dates? What keeps a rural health worker motivated despite the enormous need and such limited ability to help? What does trying to catch an insanely overcrowded bus teach you about perfection? Embracing the chaos, Miglani found, “leads us down paths we never would have walked on...It brings out strengths we never knew existed inside of us.”
The Pause Principle: Step Back to Lead Forward
by Kevin CashmanWe live and lead in an increasingly volatile, uncertain, complex, and ambiguous world. But paradoxically, Kevin Cashman contends that leaders today must not merely act more quickly but pause more deeply. He details a catalytic process to guide you to step back in order to lead forward in three critical growth areas: personal leadership, development of others, and fostering of cultures of innovation. You and your organization will learn to move from management speed and transaction to leadership significance and transformation.
Claiming Your Place at the Fire: Living the Second Half of Your Life on Purpose
by Richard J. Leider David ShapiroRichard Leider and David Shapiro helped hundreds of thousands, if not millions of people discover the true purpose of their lives with their classic bestseller Repacking Your Bags. Now they focus their attention on the second half of life, showing readers how to claim their rightful place as new elders, men and women who, the authors write, "use the second half of life as an empty canvas, a blank page, a hunk of clay to be crafted on purpose." Claiming Your Place at the Fire uses dozens of inspiring and surprising stories of new elders, as well as thought-provoking exercises like the Fireside Chats that conclude each chapter, to help readers address four key questions: Who am I? How do I stoke the wisdom gained in the first half of my life to burn more brightly in the second half? Where do I belong? What makes a place the right place for me in the second half? What do I care about? Where do I want to use my gifts and talents in the second half? What is my purpose? How do I leave a legacy that has real meaning for myself and my loved ones? What is my purpose? How do I leave a legacy that has real meaning for myself and my loved ones? For the next 12 years, there will be 10,000 people a day in the U.S. alone turning 50. Never before have so many entered into the second half of life so vital, healthy, and free. And never before have so many had such a hunger for direction in how to live this stage of their lives in a purposeful way. Claiming Your Place at the Fire shows how to embrace the lessons that we learn as we age and share these lessons in a manner that is relevant and meaningful to ourselves and the people whose lives we touch.
Building Brand Communities: How Organizations Succeed by Creating Belonging
by Charles Vogl Carrie Melissa JonesAn authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
Reputation Capital: How to Navigate Crises and Protect your Greatest Asset
by T.J. WinickA longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football scandal, the Catholic priest molestation scandal, and the Toyota recall of 20092010. The biggest mistake he's seen organizations make in their crisis communication is to try to make it go away by refusing to apologize, declining to comment, or going on the attack-anything to deflect attention. Instead, Winick argues for communicating ethically, with transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital. It can remind people of what those standards are and how strongly you believe in them. Drawing on his intimate insider knowledge of how the media works, Winick addresses every aspect of how to respond to a scandal. He includes the Ten Crisis Commandments-universal dos and don'ts. And he gives practical advice on who you should talk to and when, who should do the talking, how to form a crisis communication team, what tone you should strike in your message, how to work with the media, and much more.