- Table View
- List View
Fierce Resilience: Combatting Workplace Stress One Conversation at a Time
by Edward BeltranDiscover the science-based secrets to reducing workplace stress, building unwavering resilience, and achieving success through the power of conversation.Technology, isolation, and increasing demands for productivity are making the workplace a hotbed for stress-it's no surprise employees are abandoning traumatic workplaces in unprecedented numbers.Ed Beltran,the CEO of a powerhouse leadership communication company, believes the antidote to stressed-out workplaces starts with conversation.Beltran has developed a science-based model to reduce stress and help people build what he calls fierce resilience. By leveraging the power of conversations, individuals discover: their unique stressors master skills to neutralize stressors build unwavering resilience that elevates their emotional well-being.This is no ordinary self-help book. The transformative process of fierce resilience goes well beyond developing mere coping skills. It helps people take control of their emotional health, become more resilient, and build organizations with resilience as a core part of their DNA.
Iconophages: A History of Ingesting Images
by Jérémie KoeringAn unprecedented art-historical account of practices of image ingestion from ancient Egypt to the twentieth centuryEating and drinking images may seem like an anomalous notion but, since antiquity, in the European and Mediterranean worlds, people have swallowed down frescoes, icons, engravings, eucharistic hosts stamped with images, heraldic wafers, marzipan figures, and other sculpted dishes. Either specifically made for human consumption or diverted from their original purpose so as to be ingested, these figured artifacts have been not only gazed upon but also incorporated—taken into the body—as solids or liquids.How can we explain such behavior? Why take an image into one&’s own body, devouring it at the risk of destroying it, consuming rather than contemplating it wisely from a distance? What structures of the imagination underlie and justify these desires for incorporation? What are the visual configurations offered up to the mouth, and what are their effects? What therapeutic, religious, symbolic, and social functions can we attribute to these forms of relations with icons? These are a few of the questions raised in this investigation into iconophagy.Iconophages aims to retrace, for the first time, the history of iconophagy. Jérémie Koering examines this unexplored facet of the history of images through an interdisciplinary approach that ranges across art history, cultural and material history, anthropology, philosophy, and the history of the body and the senses. He analyzes the human investment, in terms of culture and imagination, at stake in this seemingly paradoxical way of experiencing images. Beyond the hidden knowledge unearthed here, these pages bring to light a new way of understanding images, just as they illuminate the occasionally outlandish relations we maintain with them.
The Serengeti Rules: The Quest to Discover How Life Works and Why It Matters (Princeton Science Library #151)
by Sean B. CarrollOne of today's most accomplished biologists and gifted storytellers reveals the rules that regulate all lifeHow does life work? How does nature produce the right numbers of zebras and lions on the African savanna, or fish in the ocean? How do our bodies produce the right numbers of cells in our organs and bloodstream? In The Serengeti Rules, award-winning biologist and author Sean Carroll tells the stories of the pioneering scientists who sought the answers to such simple yet profoundly important questions, and shows how their discoveries matter for our health and the health of the planet we depend upon.One of the most important revelations about the natural world is that everything is regulated—there are rules that regulate the amount of every molecule in our bodies and rules that govern the numbers of every animal and plant in the wild. And the most surprising revelation about the rules that regulate life at such different scales is that they are remarkably similar—there is a common underlying logic of life. Carroll recounts how our deep knowledge of the rules and logic of the human body has spurred the advent of revolutionary life-saving medicines, and makes the compelling case that it is now time to use the Serengeti Rules to heal our ailing planet.Bold and inspiring, The Serengeti Rules illuminates how life works at vastly different scales. Read it and you will never look at the world the same way again.
Required Reading: The Life of Everyday Texts in the British Empire
by Priyasha MukhopadhyayHow ordinary forms of writing—including manuals, petitions, almanacs, and magazines—shaped the way colonial subjects understood their place in empire In Required Reading, Priyasha Mukhopadhyay offers a new and provocative history of reading that centers archives of everyday writing from the British empire. Mukhopadhyay rummages in the drawers of bureaucratic offices and the cupboards of publishers in search of how historical readers in colonial South Asia responded to texts ranging from licenses to manuals, how they made sense of them, and what this can tell us about their experiences living in the shadow of a vast imperial power. Taking these engagements seriously, she argues, is the first step to challenging conventional notions of what it means to read.Mukhopadhyay&’s account is populated by a cast of characters that spans the ranks of colonial society, from bored soldiers to frustrated bureaucrats. These readers formed close, even intimate relationships with everyday texts. She presents four case studies: a soldier&’s manual, a cache of bureaucratic documents, a collection of astrological almanacs, and a women&’s literary magazine. Tracking moments in which readers refused to read, were unable to read, and read in part, she uncovers the dizzying array of material, textual, and aural practices these texts elicited. Even selectively read almanacs and impenetrable account books, she finds, were springboards for personal, world-shaping readerly relationships.Untethered from the constraints of conventional literacy, Required Reading reimagines how texts work in the world and how we understand the very idea of reading.
Charm: How Magnetic Personalities Shape Global Politics
by Julia SonnevendThe utilization—and weaponization—of charm in contemporary global politicsPolitics is a site of performance, and contemporary politicians often perform the role of a regular person—perhaps someone we would like to have a beer with. They win elections not because of the elevated rhetorical performances we often associate with charisma (&“ask not what your country can do for you&”), but because of something more ordinary and relatable. The everyday magic spell that politicians cast using mass and social media is what sociologist Julia Sonnevend calls &“charm.&” In this engaging and enlightening book, Sonnevend explores charm (and the related &“charm offensive&”) as a keyword of contemporary global politics. Successful political leaders deploy this form of personal magnetism—which relies on proximity to political tribes and manifests across a variety of media platforms—to appear authentic and accessible in their quest for power.Sonnevend examines the mediated self-representations of a set of liberal, illiberal, and authoritarian political leaders, past and present: New Zealand&’s Jacinda Ardern, Hungary&’s Viktor Orbán, Iran&’s Mohammad Javad Zarif, North Korea&’s Kim Jong-un, and Germany&’s Angela Merkel. She considers how charm (or the lack of it) is wielded as a political tool, and the ways charm is weaponized to shape the international image of a country, potentially influencing decisions about military aid, trade, and even tourism. Sonnevend argues that charm will shape the future of democracy worldwide, as political values will be increasingly embodied by mediated personalities. These figures will rise and fall, often fading into irrelevance; but if we do not understand charm&’s political power, we cannot grasp today&’s fragile political moment.
Technology and the Rise of Great Powers: How Diffusion Shapes Economic Competition (Princeton Studies in International History and Politics #222)
by Jeffrey DingA novel theory of how technological revolutions affect the rise and fall of great powersWhen scholars and policymakers consider how technological advances affect the rise and fall of great powers, they draw on theories that center the moment of innovation—the eureka moment that sparks astonishing technological feats. In this book, Jeffrey Ding offers a different explanation of how technological revolutions affect competition among great powers. Rather than focusing on which state first introduced major innovations, he investigates why some states were more successful than others at adapting and embracing new technologies at scale. Drawing on historical case studies of past industrial revolutions as well as statistical analysis, Ding develops a theory that emphasizes institutional adaptations oriented around diffusing technological advances throughout the entire economy.Examining Britain&’s rise to preeminence in the First Industrial Revolution, America and Germany&’s overtaking of Britain in the Second Industrial Revolution, and Japan&’s challenge to America&’s technological dominance in the Third Industrial Revolution (also known as the &“information revolution&”), Ding illuminates the pathway by which these technological revolutions influenced the global distribution of power and explores the generalizability of his theory beyond the given set of great powers. His findings bear directly on current concerns about how emerging technologies such as AI could influence the US-China power balance.
Sovereignty and Extortion: A New State Form in Mexico (Public Planet Books)
by Claudio LomnitzOver the past fifteen years in Mexico, more than 450,000 people have been murdered and 110,000 more have been disappeared. In Sovereignty and Extortion, Claudio Lomnitz examines the Mexican state in relation to this extreme violence, uncovering a reality that challenges the familiar narratives of “a war on drugs” or a “failed state.” Tracing how neoliberal reforms, free trade agreements, and a burgeoning drug economy have shaped Mexico’s sociopolitical landscape, Lomnitz shows that the current crisis does not represent a tear in the social fabric. Rather, it reveals a fundamental shift in the relationship between the state and the economy in which traditional systems of policing, governance, and the rule of law have eroded. Lomnitz finds that power is now concentrated in the presidency and enforced through militarization, which has left the state estranged from itself and incapable of administering justice or regaining control over violence. Through this critical examination, Lomnitz offers a new theory of the state, its forms of sovereignty, and its shifting relation to capital and militarization.
The Power and the Money: The Epic Clashes Between Commanders in Chief and Titans of Industry
by Tevi TroyWhen U.S. presidents clash with corporate titans, what tips the balance of power? In The Power and the Money, acclaimed presidential historian Tevi Troy takes readers on a riveting journey through the biggest battles between CEOs and the nation&’s commander in chief. He unearths the untold stories – both political and personal – that have shaped America. Troy shows how the vast reach of the federal government become a critical fact of life for every business, entrepreneur, and innovator. Today, companies find themselves navigating a competitive landscape defined by stringent regulations, so top CEOs and key business leaders must influence the legislative and regulatory system. As public affairs teams and government relations experts put forward strategies to survive Washington, CEOs have become the most important warrior on the frontlines. The Power and the Money shows how some of the nation&’s most important CEOs forged (and fumbled) relationships with the president. Troy also shows how the most powerful man in the world depends on CEOs. CEOs provide assistance in the form of personnel, policy insights, and campaign cash, but they also become essential foils for presidents, serving as both allies and convenient enemies. The Power and the Money reveals an intricate web of power, where CEOs need presidents, and presidents need CEOs. Troy shows how each must step carefully – or risk unpredictable costs and collateral damage. From heavyweights John D. Rockefeller and Mark Zuckerberg to Katherine Graham, Elon Musk, and more, Troy takes readers inside the friendships and the conflicts that shook the American economy and re-shaped America. Drawing on his experiences as bestselling historian and former senior White House aide, Troy offers unique insights and details that shed light on the growing, intertwining behemoths of government and big business – and what it means for the future of our nation.
Don't Wait Till You're Dead: Spirits' Advice from the Afterlife
by Matt FraserNew York Times bestselling author and America&’s top psychic, Matt Fraser presents an immersive guide to intentional living and discovering what life is really all about before reaching the pearly gates.New York Times bestselling author Matt Fraser knows a lot about life… from the dead. We&’ve all heard there is a mystical moment that occurs just before you die—or right after you get to Heaven—in which your life flashes before your eyes in vivid detail. The chronicle of your achievements, your failures, your loves, your losses, your daily rituals, your lifelong friendships invites a new perspective through which to view your life. But what if you did not need to wait until your death bed or the pearly gates to experience this phenomenon? What if you could examine your life right now, while there is time to make changes, heal relationships, manifest your goals and the life you truly want to live? In Don&’t Wait Till Your Dead Matt distills the lessons, stories, and heavenly truths he&’s learned from his gift of connecting with souls on the other side. Readers will be able to learn lifetimes of secrets to happiness, fulfillment, and gratitude from loved ones that are no longer with us. Practical, inspirational, and downright heavenly, Don&’t Wait Till Your Dead will wake readers up to the joys of life, and assure us that those we love never truly leave us.
House of Thorns
by Isabel StrychaczIn the vein of The Haunting of Hill House, a teen returns to the mysterious house from her past to search for her missing sister and uncover the truth of Brier Hall in this atmospheric and eerie modern gothic novel.Lia Peartree is haunted—by memories, by her past, by secrets, by the ones she left behind. Five years ago, the Peartrees fled their home—the infamous ancestral Brier Hall—and never looked back. But her oldest sister went missing that night, and there&’s been no sign of her since. In the aftermath, the Peartrees are traumatized and get by however they can. Lia&’s remaining sister Ali says yes to any bad idea, and Lia tries so desperately to be the perfect daughter that it&’s tearing her apart. But as the five year anniversary of the night they left nears, Lia begins seeing her missing sister everywhere, and memories of Brier Hall won&’t leave her alone. When Ali disappears with no warning except a cryptic phone call—&“don&’t follow me when I&’m gone&”—Lia is sure she&’s gone back to Brier Hall. Lia must go home one final time and face what haunts her in an effort to find her sisters and uncover the truth of her past.
Dreaming on Purpose: A Manifesto for Black Women on Taking the Leap, Building Your Dreams, and Being Your Own Boss
by Ariane Hunter"...a must-read for anyone at the cusp of a career change or those looking to follow a new path." - Cate Luzio, Founder & CEO of LuminaryWhat do you want to be able to say about the life you've lived and the dreams you followed? "Dreaming on Purpose: A Manifesto for Black Women on Taking the Leap, Building Your Dreams, and Being Your Own Boss" is a care-centered career roadmap for Black millennial women who dare to look beyond outdated career norms, redefine professional ambition, and center their desires. Featured in CNBC, Business Insider, and Fast Company, Career Equity Consultant and author Ariane Hunter empowers you to redefine success and build sustainable businesses on your own terms. Whether you're just starting out or considering a career change, "Dreaming on Purpose" is a timeless companion for those ready to turn their dreams into reality without sacrificing well-being. From overcoming imposter syndrome to navigating systemic barriers, Ariane draws from her personal experience as a Bronx-born, suburban Long Island raised trailblazer to provide practical strategies and candid advice with a side of humor. "Dreaming on Purpose" meets the moment as the number one guidebook for visionary Black women to reimagine their career path as a vessel for self-discovery, healing, and liberation.
Keeper of the Rend
by Lisa MaxwellFrom the New York Times bestselling author of the Last Magician series comes a heart-wrenching middle grade debut steeped in magical realism about a bird-loving boy who moves to the countryside where he encounters dangerous creatures invading through a rip in the sky.Xavier T. Fletcher is an Odd Duck. At least, that&’s what everyone in his sleepy little suburb seems to think. Luckily, birds happen to be the aspiring naturalist&’s favorite things, so he doesn&’t mind the label quite as much as you might expect. But when Xavier&’s father loses his job, everything changes. His family is forced to move to his Nana Susan&’s farm. There, he meets Clementine, a strange, messy girl who doesn&’t see him as an Odd Duck at all. Too bad she has the unfortunate habit of using her slingshot to hunt the birds he loves. Xavier&’s not sure what to think when Clem assures him that they aren&’t really birds. He&’s even less sure when he discovers that Clem isn&’t lying. The bird-like creatures come from the Rend, a tear in the sky between our world and the Nother&’s, and the objects they carry in their beaks from that cold, dark place are dangerous. It&’s up to Xavier and Clem to find a way to keep the creatures out of our world. But how can he protect the Rend when he suspects Clem hasn&’t told him the whole truth about what she&’s doing?
The Secret Dead Club
by Karen StrongThe Baby-Sitters Club meets Stranger Things in this eerie middle grade novel about friendship, fitting in, and the afterlife, following a girl who discovers she&’s not the only one at her new school who can see ghosts.Wednesday Thomas sees ghosts. But that doesn&’t mean she has to talk to them. After a terrifying experience in an Arizona state park with a wicked ghost, Wednesday and her mother Olivia sell their RV and move back south to the family home in Alton, Georgia. Wednesday&’s determined not to use her gift anymore—until she meets a group of girls who also know about the spirit realm. There&’s free-spirited Miki Okada and Southern belle Danni-Lynn Porter who seem to know about the ghosts who roam the school&’s hallways, popular girl Alexa Scott who tells Wednesday to stay away from Miki and Danni-Lynn and not draw attention to herself, and mysterious neighbor Violet Delgado who died last year but still haunts the house across the street. Wednesday feels these girls have some kind of shared history, but it isn&’t until Miki gives her an official invitation to the Dead Club that she starts to understand there&’s a lot more going on with the ghosts in Alton and the girls who can see them. And when another malevolent ghost threatens to harm Wednesday, it will take the help of new friends both living and dead to save her and banish the evil being to the spirit realm where it belongs.
The Way of Imagination: From Psychomagic to Psychotrance
by Alejandro Jodorowsky• Explains the theoretical basis behind psychomagic, Jodorowsky&’s shamanic healing technique• Details the author&’s technique of &“psychotrance&” to access his subconscious mind to discover the most suitable psychomagic remedy• Shares passionate correspondence between Jodorowsky and patients and admirers who have successfully used psychomagic methods for personal healingThrough films, books, comics, and art spanning seven decades, legendary filmmaker Alejandro Jodorowsky has offered his singular surrealistic perspective on the fundamentally dreamlike nature of reality. This perspective also underlies his healing technique known as psychomagic, which uses the symbolism of the unconscious to understand and mend reality as if it were a dream.In The Way of Imagination, the master offers a detailed exploration of the mechanisms by which psychomagic works to heal our most pressing emotional and spiritual wounds. He describes the initial stages of psychomagic&’s development into a practice and how he crafted the first psychomagic prescriptions to speak directly to the subconscious through the language of dreams. Above all, Jodorowsky explains, psychomagic is a therapy of action, rather than one of words.Sharing passionate correspondence between himself and patients and admirers in the form of 84 letters, the author demonstrates how people have successfully used psychomagic to make profound changes in their lives. He shares detailed accounts of how he uses Tarot readings to determine a diagnosis as well as how he uses a trance state—what he calls &“psychotrance&”—to access his subconscious mind to discover the most suitable psychomagic remedy.Presenting a complete immersion in the techniques of psychotrance and psychomagic, this guide show how the dreamlike nature of reality can help us move forward on the path to healing.
Manufacturing and Debating Coffee Substitutes in Nineteenth-Century Sweden
by Michal SalamonikThis book explores the development of coffee substitutes in nineteenth-century Sweden. In doing so, it considers the the threshold between the preindustrial and industrial periods by analyzing trade, consumption, social, economic, and environmental changes, and the Second Agricultural Revolution. By analyzing the development of coffee substitutes in Sweden, the project discovers even the social and gender norms connected to the usage of new beverages. Connecting developments in Sweden with wider European and global contexts, it provides a unique insight into the period's environmental and food histories. Finally, the book traces how reenactment takes place through growing plants and preparing historical beverages.
Proceedings of the Indian Geotechnical Conference 2022 Volume 5: Geotechnics: Learning, Evaluation, Analysis and Practice (GEOLEAP) (Lecture Notes in Civil Engineering #483)
by Kasinathan Muthukkumaran Babu T. Jose Dipak Kumar Sahoo Thomas Oommen S. Chandrakaran T. G. Santhosh KumarThis book comprises the select proceedings of the Indian Geotechnical Conference (IGC) 2022. The contents focus on recent developments in geotechnical engineering for a sustainable world. The book covers behavior of soils and soil-structure interaction, soil stabilization, ground improvement, and land reclamation, shallow and deep foundations, geotechnical, geological and geophysical investigation, rock engineering, tunneling, and underground structures, slope stability, landslides and liquefaction, earth retaining structures and deep excavations, geosynthetics engineering, geo-environmental engineering, sustainable geotechnics, and landfill design, geo-hydrology, dam and embankment engineering, earthquake geotechnical engineering, transportation geotechnics, forensic geotechnical engineering and retrofitting of geotechnical structures, offshore geotechnics, marine geology and subsea site investigation, computational, analytical and numerical modeling, and reliability in geotechnical engineering. The contents of this book are useful for researchers and professionals alike.
Meccanica Quantistica: L'Essenziale con Derivazioni ed Esercizi
by Gianluca StefanucciQuesto libro si basa sul corso "Elementi di Fisica Teorica" che l'autore insegna presso l'Università di Roma Tor Vergata dal 2017. Il volume serve come introduzione alla meccanica quantistica, fornendo agli studenti concetti e strumenti necessari per i corsi successivi senza fare eccessivo affidamento al livello di astrazione e rigore matematico tipicamente presenti nei programmi di fisica. La comprensione di questo libro richiede soltanto la conoscenza dei concetti matematici insegnati nei primi due anni dei corsi base. Il corso di laurea in Scienza dei Materiali mira a formare studenti con un background interdisciplinare in fisica, chimica e ingegneria. Sebbene lo studio della meccanica quantistica sia essenziale, non è necessario raggiungere lo stesso livello di profondità, astrazione e rigore matematico di un corso di laurea in Fisica. La maggior parte dei libri di testo sulla Meccanica Quantistica sono indirizzati agli studenti di Fisica, rendendo difficile trovare risorse adatte per gli studenti di Scienza dei Materiali. Per facilitare l'apprendimento, l'autore ha scelto di non rimandare gli studenti a diversi libri di testo per argomenti diversi. Ha creato invece delle dispense che si sono evolute in un libro di testo condensato sulla meccanica quantistica specificamente adattato alle esigenze del programma di Scienza dei Materiali.
Community-Based Participatory Research with Women in Prison: The Women’s Words/Women’s Worlds Peer Mentoring Program (SpringerBriefs in Anthropology)
by Susan Dewey Brittany VandeBerg Julie Tennant-CaineThis innovative work tells the story of a unique partnership between a state prison administration and a team of incarcerated women, prison administrators, researchers, artists, and students known as The WoW Collective due to their joint efforts in developing a peer mentoring program called “Women’s Words/Women’s Worlds (WoW).” Using the example of WoW, the book provides a guide to doing community-based participatory research (CBPR) with women in prison that takes a collaborative—rather than the typically adversarial—approach to working together toward the goal of transformative social change. This book provides a ground-breaking example of how incarcerated women, prison administrators, researchers, and artists successfully worked together on a community-based project that led to meaningful results in the form of a peer mentoring program designed by women in prison for women in prison. Remaining closely attuned to the ethical dimensions of doing CBPR in a highly structured prison environment, this book provides inspiration to CBPR practitioners who seek to work within the criminal justice system to create real and meaningful change for the better. Co-authored by two criminologists, a senior prison administrator, and the unique collective known as WoW, this book provides both a clear step-by-step CBPR guide and a visionary approach to working with criminal justice practitioners.
The American Climate Emergency Narrative: Origins, Developments and Imaginary Futures (New Comparisons in World Literature)
by Johan HöglundThe American Climate Emergency Narrative reveals reveals how much of what has been called "climate fiction" casts ecological breakdown as an emergency for American capitalist modernity rather than for the planet. The book traces the origins of this narrative back to the arrival of settler capitalism in America, when the understanding of the planet and its people as extractable resources was established. Since then, this narrative has elided the violent history of the climate crisis while at the same time leveraging the military as a bulwark against the crises capitalism has caused, the people it has uprooted, even the ailing planet itself. This is an open access book.
A Cookbook with Probability One: With Financial Applications (UNITEXT #161)
by Damiano RosselloThis book offers accessible probabilistic modelling of relevant financial problems. It is divided into two parts. The first part (cookbook) is written by emphasizing the key definitions and theorems without wasting too much of the reader with unnecessary technical details. Here, the first kind of target audience is graduate students in Economics with no prior exposition to probability theory (except for undergraduate courses in Applied Statistics) which are provided by a self-contained account of probabilistic modelling mainly applied to finance. The fundamental concepts of random variable/vector and probability distributions are introduced beforehand with respect to the usual treatment of this subject in standard probability textbook, trying to strike a balance between precise mathematical definitions and their applied knowledge. All the analytic tools developed are illustrated through examples of probability distributions of future stock prices, returns and profit and loss, together with their main characteristics, such as moments, moment generating and characteristic functions, location-scale families, and quantiles. The extension to the multivariate case for fixed time horizons is presented, together with the fundamentals of stochastic processes both in discrete and continuous time as candidate models for asset prices and return dynamics. Convergence concepts are presented as applied to the problem of point estimation of means, variances, correlation coefficients and risk measures. Short sections on risk and copula functions, further illustrate the potential application of probability models to financial problems. The second part of the book can be accessed by those students with more mathematical preparation. All the relevant proofs of results which are only stated in the first part and some advanced exercises with complete solutions are presented.
Assessment of Accessibility, Use Behavior, and Equity of Parks in a Compact City: Insights from Singapore (Urban Sustainability)
by Jingyuan ZhangThis book presents methodological and empirical advancements in evaluating the accessibility, use demand and behavior, and equity of urban parks. A comparative analysis was conducted across four planning areas in Singapore, a renowned compact city. An innovated conceptual framework was devised to effectively measure residents’ physical and perceived accessibility to their most often visited parks, explore their perceptional park use demand and behavior, as well as to evaluate the spatial equity of park distribution. This was achieved through spatial analysis combined with a household perception study involving 597 participants. The target audience for this book includes undergraduate and graduate students interested in accessibility, behavior and equity analysis, researchers focusing on spatial and behavioral analysis of urban public facilities, and practitioners involved in the planning and management of urban parks and greenspaces.
Claims, Slogans und Hashtags als Instrumente der strategischen Markenführung: Grundlagen, Verwendung und relevantes Markenrecht
by Matthias Johannes Bauer Dirk JestaedtDie Autoren zeigen, wie ein passender und zudem origineller und einzigartiger Claim erschaffen werden kann. Dabei erläutern sie, wie pauschale Wortzusammenstellungen vermieden werden, wie die Qualität des Claims methodisch und systematisch überprüft werden kann und welche markenrechtlichen Aspekte zu berücksichtigen sind. Das Buch richtet sich an Marketing- und Kommunikationsverantwortliche, aber auch an Studierende und Dozierende mit dem Schwerpunkt Marketing oder Unternehmenskommunikation. Die 2. Auflage wurde überarbeitet und erweitert und um den Themenbereich der Hashtags ergänzt.
Greek Pregnancy Clause (A Diamond in the Rough #5)
by Maya BlakeShe will do anything to secure her freedom…but is the Greek&’s price too high? Get swept away in this dramatic marriage of convenience romance by Maya Blake! The price of her freedom:An heir for the billionaire… Begging Greek tycoon Ares Zanelis to marry her is Odessa Santella&’s final bid to escape the misery of her childhood home. Memories of Ares have tormented her since their ill-fated teenage fling, yet both Odessa&’s heart and traitorous body leap at his agreement to her proposal… Ares&’s terms are clear: her complicity in their marriage facade to appease his beloved father. With one additional clause—a good Greek wife must produce good Greek heirs! Odessa fears another gilded cage, but might their fiery magnetism incinerate any limits between them?From Harlequin Presents: Escape to exotic locations where passion knows no bounds.Read all the Diamond in the Rough books: Book 1: The Italian's Pregnant Enemy by Maisey YatesBook 2: Hidden Heir with His Housekeeper by Heidi RiceBook 3: The Tycoon's Diamond Demand by Joss WoodBook 4: Signed, Sealed, Married by Annie WestBook 5: Greek Pregnancy Clause by Maya Blake
Billion-Dollar Dating Game (Billion-Dollar Bet #1)
by Natalie AndersonThere can only be one winner in their dating game. Will it be business or passion? Find out in this steamy fake relationship romance from USA TODAY bestselling author Natalie Anderson. It&’s just business…the pleasure&’s a bonus! If self-made billionaire Zane deMarco can go from one-date wonder to one-woman man this summer, he&’ll acquire and dissolve the company that destroyed his childhood. Employee Skylar Bennet could be his final chess piece… Innocent Skylar will help Zane win his wager by faking a romance for the cameras—if he&’ll spare the company that saved her from destitution. Then a moment of uncontrolled passion takes them from boardroom to bedroom and Skylar can&’t resist indulging! Yet when it uncovers an inescapable connection, surrendering again feels like the most dangerous game of all…From Harlequin Presents: Escape to exotic locations where passion knows no bounds.Read all the Billion-Dollar Bet books: Book 1: Billion-Dollar Dating Game by Natalie AndersonBook 2: Boss with Benefits by Lucy KingBook 3: After-Party Consequences by Heidi Rice
Her Impossible Boss's Baby
by Millie AdamsQuitting her job leads to the most unexpected baby bombshell in this sparklingly emotional pregnancy romance by Millie Adams! The boss she loves to hate…and father of her baby! Pushed beyond her limits, Polly Prescott quits her job as uncompromising Italian Luca Salvatore&’s PA. Yet the moment the clock strikes midnight on her last evening, they surrender to the incendiary attraction between them… Fast forward eight weeks: workaholic Luca has thought of—no, craved—nothing but Polly ever since. Except his foundations are rocked when Polly tells him she&’s pregnant. No Salvatore heir will ever feel unwanted again. Luca&’s solution? Promote Polly from ex-secretary to convenient wife! He just needs to convince her to sign on the dotted line…From Harlequin Presents: Escape to exotic locations where passion knows no bounds.