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The Cambridge History of Rights: Volume 4, The Eighteenth and Nineteenth Centuries (The Cambridge History of Rights)
by Jennifer Pitts Anthony Pagden Dan Edelstein Nehal Bhuta Mira L. Siegelberg Francesca IurlaroThe age of Enlightenment and revolutions produced some of our best-known declarations of rights, but they did not create the idea of rights. Writers during this age did such a good job at declaring rights that many historians and politicians later believed that they invented them. The fourth volume of The Cambridge History of Rights shows that the eighteenth and nineteenth centuries are better understood as a time of transformation, extending rights-making to meet the needs of a modernizing world. Rights became a means of liberation for religious minorities, the economic downtrodden, women, slaves, and others. But rights also became a means of control, especially in European colonies around the world, as well as in liberal economic regimes that protected property rights. Through twenty-six essays from experts across the world, this volume serves as an authoritative reference for the development of rights across this period of history.
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
by Katie KingWhat do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.You'll learn how to: - Apply strategic models to integrate AI across marketing and sales functions- Utilize data-led decision making to enhance customer experience and loyalty- Drive organizational change with AI-driven team development and productivity tools- Manage AI governance and ethical considerations to build consumer trust- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI PlaybookDesigned for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance
Sound and Horror in the Giallo Film (Icons of Horror)
by Damien PollardThe Italian giallo was a sleazy, violent, and stylistically baroque form of horror film that was produced in the hundreds from the 1960s to the 1980s. Sound and Horror in the Giallo Film listens closely to these films, asking how their soundtracks and their use of the human voice can help us understand the giallo's significance at a time when Italy was undergoing profound postwar social, economic, political, and cultural change.Throughout the history of Italian cinema, soundtracks have been a site of concerted and sustained intervention by political and economic forces. In Sound and Horror in the Giallo Film, author Damien Pollard argues that, because the giallo film pushed the boundaries of film form while also touting unapologetic commercialism, the voices on its soundtracks were both aesthetically exaggerated and directly shaped by commercial imperatives, which were influenced by Italy's turbulent postwar years. Featuring case studies of several well-known giallo films, including The Girl Who Knew Too Much, The Bird with the Crystal Plumage, and Tenebrae, Sound and Horror in the Giallo Film is an original analysis that reveals how the cinematic voice binds film and history.
Appium Insights: Strategies for Successful Platform Agnostic Test Automation
by Sai Krishna VThis books helps you embark on the journey to master the art of Appium automation, from installation all the way to building a Plugin and Driver. It covers the Appium 3.0 version which is the latest version which involves a complete re-architecture. You'll begin by following step-by-step instructions on installing Appium, configuring Node packages, and creating a simple test. In these initial chapters, you'll gain an understanding of Appium Architecture and the command lifecycle. Once you understand the basics, the book will then guide you in testing automation for Android and iOS, both for real devices and for emulators. These chapters also provide instructions on how to run tests in parallel, native shell commands, and how to prepare iOS real devices for test automation. Chapters also cover low-level technical implementations, which will enable you to contribute to Appium and open a way to open-source software contributions. Following this, you'll discuss the intricacies of configuring and developing robust method wrappers, a crucial skill for supporting multiple test suites with both native commands. The book goes beyond the basics, exploring techniques to make test suites faster when running tests in CI like Jenkins, GitHub Actions, as well as cloud environments like Lambda Test, BrowserStack. It will also help you understand advanced topics such as gestures, plugin development, and continuous testing in CI environments. By the end of this book, you'll have developed the expertise to debug Appium command failures and construct a sophisticated test automation framework, as well as excel in your Appium test automation endeavours and deliver reliable, efficient testing solutions. What You'll Learn: Master advanced techniques in Appium Mobile Test Automation. Solve common challenges encountered in real-world projects and strategize to overcome them. Test automation for various platforms like TV apps, Roku, Raspberry Pi, and more. Contribute to the Appium project and engage in open-source contributions. Who is this book for: Software Testers, software architects, QA engineers, and DevOps engineers
Ecological Economics and Finance: An Introduction to Sustainable Monetary and Financial Systems
by Thomas Lagoarde-SégotThis textbook, written by fifteen economists from the SDSN France network, provides an accessible introduction to ecological economics and finance. It examines the development of monetary and financial systems to demonstrate how they limit sustainability and hinder environmental goals. By offering a pluralist perspective, with ideas from both macro and microeconomics, the chapters offer a framework for a new kind of economics that is built around sustainability. Empirical case studies are utilized to give insight into the failure of traditional financial systems and to highlight the actions required to meet the 2030 Sustainable Development Agenda. Introductory boxes, learning objectives, real-world examples, and revision questions are included to aid learning and self-assessment. This textbook, based on the book Ecological Money and Finance (2023), shows how economics can combat ecological challenges and have a positive impact on efforts to tackle climate change. It will be relevant to students interested in environmental economics and sustainable finance.
Puppetry and Dramaturgy: Western European Plays for Puppet Theatre, 1582–2020 (Palgrave Studies in Theatre and Performance History)
by Didier PlassardThis open access book presents the results and conclusions of research conducted by the author, and assisted by a team of young researchers brought together in the PuppetPlays project funded by the European Research Council. It is the first international survey to examine Western European puppetry through a systematic study of its repertoires, composed by writers or by the puppeteers themselves. From improvised farces to the refined Baroque operas, from the parodies of institutional stages to the experiments of Modernism, from chivalric epics to contemporary dramaturgy, puppet repertoires are extraordinarily diverse. Their performances have been for centuries the only kind of theatre that many people could attend, but also a means of dramaturgical innovation. Their plays have crossed linguistic, geographical and social boundaries, adapting and spreading the great myths and classics of Western culture, and helping to build Europe's cultural identity. The analysis of these repertoires sheds new light on the history of theatre and society. When and how did puppet theatre compete with actors&’ theatre? When and how did it serve as a laboratory for new dramaturgies? Why do writers and performing artists chose to use them today? These questions can only be answered through a close examination of the many forgotten or unpublished sources collected by the PuppetPlays project.
Proceedings of Fifth International Conference on Advances in Computer Engineering and Communication Systems: ICACECS 2024 (Smart Innovation, Systems and Technologies #117)
by K. Srujan Raju A. Govardhan Roumiana Kountcheva S. Nagini Vadlana BabyThis book includes original, peer-reviewed research articles from International Conference on Advances in Computer Engineering and Communication Systems (ICACECS 2024), held in VNR Vignana Jyothi Institute of Engineering & Technology (VNR VJIET), Hyderabad, Telangana, India, during August 8–9, 2024. The book focuses on “Smart Innovations in Mezzanine Technologies, Data Analytics, Networks, and Communication Systems” enlargements and reviews on the advanced topics in artificial intelligence, machine learning, data mining and big data computing, knowledge engineering, semantic Web, cloud computing, Internet of things, cyber security, communication systems, and distributed computing and smart systems.
Medical Image Computing and Computer Assisted Intervention – MICCAI 2025: 28th International Conference, Daejeon, South Korea, September 23–27, 2025, Proceedings, Part VI (Lecture Notes in Computer Science #15965)
by Daniel C. Alexander Archana Venkataraman James C. Gee Polina Golland Carole H. Sudre Jaesung Hong Juan Eugenio Iglesias Jong Hyo Kim Jinah ParkThe 16-volume set LNCS 15960 - 15975 constitutes the refereed proceedings of the 28th International Conference on Medical Image Computing and Computer Assisted Intervention, MICCAI 2025, which took place in Daejeon, South Korea, during September 23–27, 2025. The total of 1027 papers included in the proceedings was carefully reviewed and selected from 3447 submissions. They were organized in topical parts as follows: Part I, LNCS Volume 15960: Multimodal Fusion and Contextual Reasoning in Medical Imaging Part II, LNCS Volume 15961: Surgical Navigation, Scene Understanding, and Video Modeling Part III, LNCS Volume 15962: Learning and Augmented Reality for Surgical and Endoscopic Applications (I) Part IV, LNCS Volume 15963: Learning and Augmented Reality for Surgical and Endoscopic Applications (II) Part V, LNCS Volume 15964: Graph-Based Methods in Medical Imaging Part VI, LNCS Volume 15965: Datasets and Methods for Image Quality Enhancement Part VII, LNCS Volume 15966: Trustworthy and Responsible AI for Medical Imaging Part VIII, LNCS Volume 15967: Multimodal Learning for Diagnosis, Risk Prediction, and Survival Analysis Part IX, LNCS Volume 15968: Core Techniques in Medical Imaging: Segmentation, Registration, Synthesis, Reconstruction, and Other Emerging Methods (I) Part X, LNCS Volume 15969: Core Techniques in Medical Imaging: Segmentation, Registration, Synthesis, Reconstruction, and Other Emerging Methods (II) Part XI, LNCS Volume 15970: Core Techniques in Medical Imaging: Segmentation, Registration, Synthesis, Reconstruction, and Other Emerging Methods (III) Part XII, LNCS Volume 15971: Core Techniques in Medical Imaging: Segmentation, Registration, Synthesis, Reconstruction, and Other Emerging Methods (IV) Part XIII, LNCS Volume 15972: Adapting Foundation Models for Medical Imaging: LLMs, VLMs, and Cross-Domain Generalization (I) Part XIV, LNCS Volume 15973: Adapting Foundation Models for Medical Imaging: LLMs, VLMs, and Cross-Domain Generalization (II) Part XV, LNCS Volume 15974: Adapting Foundation Models for Medical Imaging: LLMs, VLMs, and Cross-Domain Generalization (III) Part XVI, LNCS Volume 15975: Statistical Techniques in Medical Imaging: Causality, Imputation, Weak Supervision, and Other Methods
Merrily Ever After: A Christmas Collection for Romance Readers (Catherine Walsh Christmas romcoms)
by Catherine WalshClose your eyes and make a Christmas wish . . .Oliver wants to give his best friend Lara the happy Christmas she deserves, and he hatches a plan - with disastrous consequences.Zoe just hopes the season will pass without a hitch for her and her almost four-year-old - but the universe seems to have other ideas.Hannah is determined to show her girlfriend just how much she loves her - if only she could think away from the chaos of the Fitzpatrick household.And Sean knows it will take something pretty spectacular to sweep Colleen off her feet...Four short stories. Four Christmas wishes. But will it all end merrily ever after for the Fitzpatrick gang this holiday season?From bestselling kindle sensation and the queen of Christmas love stories Catherine Walsh comes a brand-new short story collection for romance readers - featuring some of her best-loved characters from Snowed In and Holiday Romance. And if you can't get enough of Catherine Walsh, her next novel How to Write a Love Story is available for preorder now!
Maxims and the Mind: Unknowing in the Early Novel from Bacon to Austen
by Kelly SwartzCorrecting the misunderstood role of maxims at the intersection of early science and literature Eighteenth-century novels are full of maxims—pithy statements of received wisdom such as &“necessity is the mother of invention&” or &“neither a borrower nor a lender be.&” Maxims are ancient rhetorical forms, celebrated by no less an influential figure than Aristotle as powerful tools of persuasion. Critics have generally explained away their ubiquitous presence in eighteenth-century novels as a vestige of a premodern form. As Kelly Swartz explains, however, their presence illustrates an important yet often overlooked aspect of the novel&’s relationship with the early empirical sciences. Applying insights from Francis Bacon&’s account of aphorizing as a method of scientific writing to works by Aphra Behn, Jonathan Swift, Samuel Richardson, and Jane Austen, Swartz shows how maxims functioned in a critical role that she calls &“unknowing.&” Such expressions, she argues, represented the not yet known as a way to inspire in readers a desire for ongoing, collective inquiry. Maxims also allowed these authors to invent unknowing fictional minds, at once attractive and vexing, ranging from the incoherent and banal to the unintelligibly rich. Maxims and the Mind thus offers new insight into the nature of the relationship between science and the early novel, emphasizing their shared interest in the representation of knowledge still awaiting discovery.
CompTIA Data+ Study Guide: Exam DA0-002 (Sybex Study Guide)
by Mike Chapple Sharif NijimPrepare for the CompTIA Data+ exam, as well as a new career in data science, with this effective study guide In the newly revised second edition of CompTIA Data+ Study Guide: Exam DA0-002, veteran IT professionals Mike Chapple and Sharif Nijim provide a powerful, one-stop resource for anyone planning to pursue the CompTIA Data+ certification and go on to an exciting new career in data science. The authors walk you through the info you need to succeed on the exam and in your first day at a data science-focused job. Complete with two online practice tests, this book comprehensively covers every objective tested by the updated DA0-002 exam, including databases and data acquisition, data quality, data analysis and statistics, data visualization, and data governance. You'll also find: Efficient and comprehensive content, helping you get up-to-speed as quickly as possible Bite-size chapters that break down essential topics into manageable and accessible lessons Complimentary access to Sybex' famous online learning environment, with practice questions, a complete glossary of common industry terminology, hundreds of flashcards, and more A practical and hands-on pathway to the CompTIA Data+ certification, as well as a new career in data science, the CompTIA Data+ Study Guide, Second Edition, offers the foundational knowledge, skills, and abilities you need to get started in an exciting and rewarding new career.
Sustainable Tourism and Hospitality Management: Business Practices, Global Platforms, and Reporting
by Dr Brooke HansenSustainable Tourism and Hospitality Management is a practical textbook to understand how travel businesses engage and comply with sustainable business practices including how to measure, monitor and report on sustainability initiatives.This textbook is ideal for postgraduate students studying sustainable tourism and development to help prepare them for future careers in tourism and hospitality management.Sustainable Tourism and Hospitality Management:- Looks at viable ways travel businesses can implement more sustainable practices- Provides an overview of the current global certifications for sustainability benchmarking- Explores best practices and challenges unique to the travel industry - Includes real-world examples from Marriott, the Global Sustainable Tourism Council, Ecotourism Australia and the Sustainable Tourism Association of HawaiiIn-text learning features include learning outcomes, best practice tips from industry leaders and reflective questions, supported by online resources such as PowerPoint lecturer slides.
Supply Chain Analytics and Modelling: Quantitative Tools and Applications
by Dr Nicoleta TipiA comprehensive guide for analysing, interpreting and improving supply chain systems through data.Supply Chain Analytics and Modelling by Nicoleta Tipi provides MSc students and supply chain professionals with a practical and structured introduction to the analytical tools and business models used across modern logistics and operations environments. The fully updated, latest edition of this core resource helps readers make sense of complex supply chain data and build the modelling skills needed to improve performance, resilience and decision-making.Beginning with the foundations of analytics and business modelling, the textbook guides students and professionals through increasingly advanced techniques, from simulation and optimization to machine learning, AI and digital twins. It shows how to critically evaluate supply chain performance using accurate data, and how to apply model outputs to solve real-world problems. Throughout, readers will gain the tools to manage data complexity, assess risk and apply intelligent models to support effective decision-making.To support academic study and independent learning, this edition includes:- A wide range of modelling approaches, from descriptive to predictive analytics - New content on digital twins, machine learning, AI and simulation tools - Analysis of supply chain performance measurement and data reliability - Real-world examples that connect theory to logistics and operations practice - Online resources including lecturer slides and solved model examplesSupply Chain Analytics and Modelling equips students and practitioners with the analytical confidence and technical fluency to interpret, model and manage today's data-intensive supply chain systems.
Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy
by Sarah MontanoRetail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment. It covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process.Written by the BBC's retail expert, Sarah Montano, it also covers important discussions of ethics in retailing, sustainability considerations as well as multi-channel methods including the combined use of physical and digital channels in 'phygital' retail. Real-world examples from Cadbury, Tiffany and Co, Wilko and H&M Ginza, Japan, and vignettes from industry professionals and customers ensure students put their understanding of the theory into practice. Retail Marketing includes in-text learning features such as learning outcomes, a glossary and exercise questions. It is supported by online resources of PowerPoint slides, multiple choice questions, videos and interactive diagrams.This textbook is ideal for postgraduate students taking modules on Retail Marketing as part of their Retail or Marketing degrees.
Social Entrepreneurship in Practice: Learn How to Create and Manage a Successful Social Enterprise
by Zeineb DjebaliAn essential textbook for launching and leading impactful social enterprises.Social Entrepreneurship in Practice by Zeineb Djebali is a vital resource for undergraduate and postgraduate students studying social entrepreneurship across business, innovation, economics, engineering and science disciplines. Designed to align with course and module outcomes, it provides both the theoretical foundations and practical tools needed to create ventures that deliver measurable social impact alongside sustainable business performance.Students are guided through each stage of the entrepreneurial journey, from identifying problems and recognizing opportunities to developing financing strategies and building a viable social business model. This textbook also explores the leadership skills required to drive change and situates social entrepreneurship within the global framework of the UN Sustainable Development Goals. Real-world examples illustrate how key concepts are applied to launch and scale mission-driven enterprises.To support both classroom and independent learning, the textbook includes: - Learning outcomes and discussion questions to frame critical thinking - Practical tools for business modeling, financing and impact strategy - Examples from social ventures around the world - Online resources including lecturer slides for each chapter and an instructor's guideSocial Entrepreneurship in Practice features contributions from Simon Adderley, Peter McLuskie, Lucy Findlay, Richard Tomlins, Luna Dou, Sarah Preedy, Kelly Smith, Ekaterina Murzacheva and Chaitanya Sagar.
Creativity in PR and Communications: Concepts and Practices for Innovation
by Jon Cope Stuart MayellBeing creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets.Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:- Fostering a creative mindset- Cultivating creativity- Creative thinking- Creative ideation processes- AI as a tool to assist creativity- Using creativity to enhance briefs and campaigns With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights.Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems.This book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.
Human Resource Practice
by Fiona Whiting Helen BessantThe essential introduction to HR practice for CIPD Foundation learners and early-career professionals.How can new HR practitioners build the knowledge and confidence to make an immediate impact at work? Human Resource Practice by Helen Bessant and Fiona Whiting offers a clear, practical foundation for students taking the CIPD Foundation Certificate in People Practice, undergraduate HR modules and those starting their first role in the profession.Written in an accessible, jargon-free style, the textbook covers the organizational context and legal background before exploring all core HR functions, including recruitment and selection, performance management, reward, learning and development, job analysis and design, employee relations and managing change. This updated edition features new material on HR analytics, organizational culture, and the latest HR technologies, as well as expanded coverage of ethical practice, inclusion and wellbeing as part of the core behaviours expected of people professionals.Structured learning features include: - Reflective activities to encourage critical thinking - Real-world examples linking theory to workplace practice - 'Explore further' boxes to prompt deeper research - Updated case content on culture, technology, and analytics - Online instructor's manual and lecture slides for structured teaching Whether studying for the CIPD Foundation Certificate or beginning a career in HR, this textbook provides the essential knowledge, practical tools and professional behaviours needed to succeed.
A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business
by Catherine WeetmanIn a time of unprecedented challenges, where sustainability improvements are critical, how can the circular economy enable businesses to thrive by doing better with less? A Circular Economy Handbook by Catherine Weetman is the essential guide for sustainability leads, consultants and strategy professionals looking to implement circular practices that deliver environmental impact, business value and long-term resilience.Now in its third edition, this trusted resource combines practical tools, global examples and cutting-edge research to help leaders embed circular economy thinking across business models, operations and supply chains.Grounded in the author's Circular Economy Framework 3.0 and Circular Business Model Canvas, this book enables professionals to:- Design and implement scalable circular strategies across product lifecycles - Align circular models with business goals, ESG targets and compliance - Leverage technologies like AI, IoT, blockchain and digital platforms - Understand behavioral drivers and material impacts including plastics and novel entities With extensive examples, online resources and frameworks from industries worldwide, this handbook equips sustainability professionals to shift from linear consumption to circular value creation at scale.Lead circular transformation that delivers resilience, innovation and measurable impact. Themes: circular economy, sustainable business models, ESG strategy, systems thinking, digital sustainability, circular design
Learning and Development Practice in the Workplace: The Complete Guide
by Kathy Beevers David HaydenThe essential introduction to learning and development for CIPD students and early-career practitioners.How can new L&D professionals design and deliver impactful learning experiences in today's workplaces? Learning and Development Practice in the Workplace by Kathy Beevers and David Hayden gives Foundation and Intermediate CIPD students, as well as those in L&D roles, the knowledge, skills and confidence to succeed in both study and practice.Written in a clear, accessible style, the book explains the role of the L&D professional, the organizational context for learning and the skills needed to thrive. It covers how to identify learning needs, design tailored activities and deliver learning through multiple formats, including face-to-face, virtual, coaching, mentoring, informal, social and self-directed learning. Fully updated, this edition adds new content on professional behaviours, facilitation, monitoring and transfer and new learning technologies.Structured learning features include: - Real-world examples to link theory with workplace practice - Reflective activities to consolidate learning- Practitioner insights and 'next step' suggestions to encourage and assist application- Online lecture slides and self-test questions for structured support Whether preparing for a CIPD qualification or beginning a career in L&D, this textbook equips learners with the tools to create engaging, effective and measurable learning experiences.
AI and Productivity: Using Artificial Intelligence to Improve Processes and Unlock Potential
by Donald ClarkIs AI in your organization driving real productivity or creating costly distractions? AI and Productivity by Donald Clark is a strategic guide for senior leaders and people executives who want to harness artificial intelligence to improve efficiency, strengthen workforce capability and protect long-term business performance.Written by a leading industry voice, this book provides proven tools for assessing where AI genuinely adds value, and where it risks undermining skills, curiosity and critical thinking. It addresses the unstructured, rapid adoption of AI, offering governance-led approaches to integrate it effectively across recruitment, HR and Learning and Development. You'll discover how to: - Identify high-impact AI applications that align with strategic objectives - Avoid productivity loss from poorly targeted AI implementation - Safeguard employee learning, problem-solving and communication skills - Balance efficiency gains with talent development and cultural health With real-world insights and practical frameworks, AI and Productivity equips senior decision-makers to ensure AI adoption delivers measurable results while sustaining the human capabilities essential for future success.Themes include: AI strategy, governance, workforce capability, productivity, talent development
Digital Marketing Strategy: An Integrated Approach to Online Marketing
by Simon KingsnorthReady to develop and implement a digital marketing strategy that elevates your career?Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.You'll learn how to: - Develop a strategic digital marketing plan using proven frameworks- Implement AI-driven tools to enhance campaign efficiency- Optimize marketing performance with data-backed decision making- Build career credibility through advanced digital marketing skills- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examplesWith comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
A Patchwork Planet
by Anne TylerA NEW YORK TIMES NOTABLE BOOK • NEW YORK TIMES BESTSELLER • The beloved Pulitzer Prize–winning author tells the story of a lovable loser who's trying to get his life in order.Barnaby Gaitlin has been in trouble ever since adolescence. He had this habit of breaking into other people's houses. It wasn't the big loot he was after, like his teenage cohorts. It was just that he liked to read other people's mail, pore over their family photo albums, and appropriate a few of their precious mementos.But for eleven years now, he's been working steadily for Rent-a-Back, renting his back to old folks and shut-ins who can't move their own porch furniture or bring the Christmas tree down from the attic. At last, his life seems to be on an even keel.Still, the Gaitlins (of "old" Baltimore) cannot forget the price they paid for buying off Barnaby's former victims. And his ex-wife would just as soon he didn't show up ever to visit their little girl, Opal. Even the nice, steady woman (his guardian angel?) who seems to have designs on him doesn't fully trust him, it develops, when the chips are down, and it looks as though his world may fall apart again.There is no one like Anne Tyler, with her sharp, funny, tender perceptions about how human beings navigate on a puzzling planet, and she keeps us enthralled from start to finish in this delicious new novel.
Out of Place: A Memoir
by Edward W. SaidWINNER OF THE NEW YORKER BOOK AWARD FOR NONFICTION • From one of the most important intellectuals of our time comes an extraordinary story of exile and a celebration of an irrecoverable past. A fatal medical diagnosis in 1991 convinced Edward Said that he should leave a record of where he was born and spent his childhood, and so with this memoir he rediscovers the lost Arab world of his early years in Palestine, Lebanon, and Egypt."Engrossing. . . . [Said has] an almost Proustian feel for smells, sounds, sights, and telling anecdotes." --The New York Review of Books Said writes with great passion and wit about his family and his friends from his birthplace in Jerusalem, schools in Cairo, and summers in the mountains above Beirut, to boarding school and college in the United States, revealing an unimaginable world of rich, colorful characters and exotic eastern landscapes. Underscoring all is the confusion of identity the young Said experienced as he came to terms with the dissonance of being an American citizen, a Christian and a Palestinian, and, ultimately, an outsider. Richly detailed, moving, often profound, Out of Place depicts a young man's coming of age and the genesis of a great modern thinker.
An Introduction to Curry Systems: A Way to Algebraize Paraconsistent, Paracomplete, and Non-Alethic Logic (Intelligent Systems Reference Library #280)
by Jair Minoro AbeThis book presents a pioneering investigation of the algebraic foundations of non-classical logics. Unifying paraconsistent, paracomplete, and non-alethic structures introduces Curry Systems as a versatile and unifying framework that transcends the limitations of traditional algebraization. Through the formal development of the Cn-, Pn-, Nn-, and Pτ-algebras, as well as their first-order extensions, this book offers pre-algebraic tools for modeling contradiction, indeterminacy, and non-alethic reasoning. Essential reading for logicians, mathematicians, philosophers of logic, and researchers in artificial intelligence, this book demonstrates how algebraic methods can rigorously capture reasoning under inconsistency and incompleteness. At once a comprehensive reference and intellectual invitation, it highlights the important role of pre-algebraic structures in the development of logical theory and intelligent systems
Legal Translation between English and Arabic
by Ali AlmannaThis is a coursebook designed for students of translation, which will also benefit professional translators as it covers key issues in contemporary legal translation. The book is divided into two main parts. The first, theoretical part, explores issues such as types of legal texts, readership, communicative purpose, global and local strategies, and modality in addition to analysing the common features of legal discourse in both languages, be they lexical, syntactic, or textual. The second, practical part, discusses issues such as legal rights, contractual obligations, torts, crimes, people and law. It focuses on all types of legal texts, regardless of their classification and examines legislative texts, which have acquired a certain degree of notoriety rarely equalled by any other variety of English.