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Manipulation of Exhaust Gas Values: Technical, Health, Legal and Political Background of the Emissions Scandal
by Kai BorgeestThis little book presents background information on the exhaust gas scandal, e.g. which pollutants are critical, how engine control units, exhaust gas recirculation and exhaust gas aftertreatment work, which driving cycles are used for testing, how manipulations on the test bench are possible and political environment this could happen unnoticed for a long time with different consequences in the EU and the USA. Measures are presented with which vehicles can also comply with real legal limits and how manipulations can be prevented legally and politically in the future. Additional details are made accessible to the reader through references to literature.
Integrating Computational Thinking Through Design-Based Learning: Strategies for Integration in Different Disciplines
by Mustafa Saritepeci Hatice Yildiz DurakThis book creates a theoretical framework to consider the integration of computational thinking (CT) into learning and teaching processes in different contexts from a design-based learning (DBL) perspective, and presents various intervention studies. The chapters each focus on a different aspect of CT integration through DBL, providing an overview and discussing the benefits of integrating CT into the curriculum. The book also discusses the design thinking process and how it can be used to promote CT, focusing on CT concepts and considering perspectives on how these concepts can be integrated into DBL activities. It also explores how artificial intelligence (AI)-based design-oriented learning activities can be used to develop students' CT skills, examines the information technology (IT) concept of pattern recognition, and provides examples of how this can be integrated into DBL activities. It presents practical examples on integrating CT into the teaching-learning process from a design-based learning perspective, summarizes approaches to assessing CT skills, and discusses them in the context of design-based learning. Lastly, this book also conducts a bibliometric analysis of publication and citation trends in computational thinking research conducted in design-based learning.
Otherness in Communication Research: Perspectives in Media, Interpersonal, and Intercultural Communication (Palgrave Studies in Otherness and Communication)
by Luisa MagalhaesThis book offers various perspectives from media studies, interpersonal communication, and intercultural communication on the experience and effects of being othered, excluded, and treated as less than. Its three sections cover: 1) expressions of otherness in everyday life, 2) experiences of otherness in media discourses and 3) strategies against otherness in social interaction. This book challenges the expression of otherness that is frequently related on texts of colonialism and of western social hegemonic characteristic of the Global North, therefore giving voice to perspectives from the Global South, in a pluralistic reading. The collection of contexts in which the expression of otherness is highlighted in this book, are presented in the perspective of the powerless other. As a receiver involved in a communicative process, the othered individual is approached in relation to his identitarian demonstrations, both in daily life, face-to-face and virtual contexts and in critical situations. These range from households to school and to media environments, therefore enhancing a thorough perspective on the phenomenon of othering in plural contexts.
Neurosurgical Aspects of Craniosynostosis
by Federico Di Rocco John KestleThe aim of this book is to cover the domain of craniofacial surgery focusing on neurological and neurosurgical issues. It will offer neurosurgeons and allied specialists a practical way to manage these complex and common malformations in a timely and appropriate way. At the same time, they will be provided the knowledge necessary to understand the functional aspects of these diseases, their anatomical and dynamic impact on the underlying cerebral and vascular structures as well as the cerebrospinal fluid pathways, to overcome the limits of the mere morphological and esthetical correction. Written by experts in the field, the book will represent a reference resource not only for pediatric neurosurgeons and plastic and reconstructive maxillofacial surgeons, but also for all neurosurgeons, residents, and fellows working in this area.
Proceedings of the Future Technologies Conference (Lecture Notes in Networks and Systems #1156)
by Kohei AraiThis book covers proceedings of the Future Technologies Conference (FTC) 2024 which showcase a collection of thoroughly researched studies presented at the ninth Future Technologies Conference, held in London, the UK. This premier annual event highlights groundbreaking research in artificial intelligence, computer vision, data science, computing, ambient intelligence, and related fields. With 476 submissions, FTC 2024 gathers visionary minds to explore innovative solutions to today's most pressing challenges. The 173 selected papers represent cutting-edge advancements that foster vital conversations and future collaborations in the realm of information technologies. The authors extend their deepest gratitude to all contributors, reviewers, and participants for making FTC 2024 an unparalleled success. The authors hope this volume inspires and informs its readers, encouraging continued exploration and innovation in future technologies.
Refractory Fundamentals in Metallurgical Practice
by Jürgen PötschkeExploring the intricate interaction of refractories with their application environments, this book delves into the realms of physical chemistry, heat and mass transfer, thermo-mechanics, and mineralogy. Departing from the conventional phenomenological approach, it ties experiences and lab findings to these core principles, fostering a deep understanding. This shift not only enhances traditional testing methods but also widens the scope for alternative investigative approaches. Emphasizing the connection to fundamental laws across scientific disciplines, readers gain profound insights into refractory behavior, elevating their problem-solving prowess. In sync with the current trends of simulation methods in refractory science and metallurgy, this book offers a contemporary perspective on the subject.
Social Work Education: Breaking New Grounds and Addressing New Challenges (SpringerBriefs in Advancing Social Work and Social Work Education)
by Carolyn Noble Annaline Caroline Sandra KeetThis book addresses the critical question of whether social work as an universal discipline is able to respond to new social challenges that arise from a changing world that pose new sets of challenges for people in precarious situations and create calamitous psychological burden for populations. These require critical skills that need to be developed through social work education in an environment where local and global social work ethics are fused and interrogated in our classroom spaces. There is a need to address the disjuncture between curriculum content, language of text used for instruction and local realities. As a universal discipline, social work education must play a transformative role and create an enabling environment that produces graduates that are able to respond to life experiences in a global social order while also being purposeful about centering local knowledges. Transforming social work education for a new era does not rely on singular issues but demands engagement around a multitude of issues that, if addressed, enhances the responsiveness of the discipline in different contexts. The authors, who work and teach across various settings, countries, contexts and cultures, address the role that social work ought to play during and after global events like the COVID-19 pandemic, climate change, and war and conflict. It speaks to a social work that acknowledges our interconnectedness with nature, offering an educational framework that centers the politics of sustainable development. Social work students come from communities where they, themselves, have different levels of access to educational spaces. The book also looks at new ways of delivering education content, making social work training accessible to a broader population. Among the topics covered: Learning Social Accountability Through Social Work Field Education Online Teaching, eCourses and Innovative Programmes in Social Work Distance Education Teaching Reproductive Justice in Social Work Education Social Work Peace Studies Social Work Values and Education Social Work Education: Breaking New Grounds and Addressing New Challenges addresses a range of issues that social work education needs to craft in the future and is designed to support students and professionals for practice, in placement, and teaching and curricula practices.
Research-Based International Student Involvement: The Research-Tandem Model (Cultural Psychology of Education #17)
by Luca Tateo Maria Virginia Machado Dazzani Kristine Stadskleiv Min HeThis collective volume presents an innovative pedagogical model of research-based international student mobility called “research-tandem”. The research-tandem model and its pedagogical philosophy provide insights for the involvement of students in research from very early stages of the academic trajectory in higher education. The book also presents several interdisciplinary empirical studies (i.e., special needs education, cultural psychology, anthropology, etc.) produced by undergraduate students’ teams from different countries who participated in the mobility. Finally, commentaries from invited scholars contribute to offer valuable feedback and future directions to the tandem model.
Sociopolitical Conditions and Migrant Integration in Western Europe: The Effects of Political Polarization and Discriminatory Climates on Integration Outcomes
by Michael NeureiterThis book brings new insight from social psychology to explore migrant integration in Western Europe. Through a series of survey studies it illustrates the importance of sociopolitical conditions, such as political polarization and discriminatory climates, for understanding cross-national variation in migrant integration outcomes. The author investigates how migrants integrate; what factors facilitate or hinder successful integration; and how successes and failures along the way affect subsequent integration outcomes. An inspiring read for researchers and students alike interested in migration studies, political behaviour, social psychology, and international policy, this book aims to promote more effective migrant integration policies within the European Union and elsewhere.
Shaping the Sciences of the Ancient and Medieval World: Textual Criticism, Critical Editions and Translations of Scholarly Texts in History (Archimedes #69)
by Karine Chemla Agathe KellerThis book contributes to a worldwide history of textual criticism and critical editions of ancient scientific texts. It first looks at ancient editorial practices, and at their impact on modern editions. Contributions analyze how, through time, the perception of what a text was may have changed, and influenced how scholarly texts were made accessible. The second section looks at the historical, political and social contexts within which editions and translations of ancient scientific texts were produced. Finally, the last two parts examine the specificities of editions and translations that bore on scholarly documents. Not only is there a focus on how the elements specific to scientific texts—such as diagrams and numbers—were treated, but case studies analyzing the specific work carried out to edit mathematical and astronomical texts of the past are also offered to the reader. The scholarship displayed in this work lays the foundation for further studies on the history of critical editions and raises questions to those who make scholarly translations and critical editions today.
Der andere Sport: Esports zwischen gesellschaftlichem Strukturwandel und Marketingstrategie
by Anna LöchnerNicht nur die Corona-Pandemie hat die Zuschauerzahlen im Esports beflügelt. Weltweit zählt das Publikum inzwischen rund 532 Millionen Menschen, und die Esports-Branche ist zu einer bedeutenden, profitablen Industrie herangewachsen. Im Mittelpunkt steht dabei die Esports-Community, deren Bedürfnisse die Branche stark prägen. Dieses Buch zielt darauf ab, die zentralen Strukturen dieser Zielgruppe zu beleuchten. Die zugrunde liegende Forschungsfrage lautet: „Können durch Künstliche Intelligenz neue Erkenntnisse über die Esports-Zielgruppe gewonnen und gesellschaftliche Strukturen offengelegt werden? Und falls ja, wie beeinflussen diese Ergebnisse das Esport-Marketing?“ Ziel ist es, innovative Ansätze im Esport-Marketing zu fördern, da das Wissen über die facettenreiche Esports-Zielgruppe bislang noch begrenzt ist.
Learning Algorithms for Internet of Things: Applying Python Tools to Improve Data Collection Use for System Performance (Maker Innovations Series)
by G.R. Kanagachidambaresan N. BharathiThe advent of Internet of Things (IoT) has paved the way for sensing the environment and smartly responding. This can be further improved by enabling intelligence to the system with the support of machine learning and deep learning techniques. This book describes learning algorithms that can be applied to IoT-based, real-time applications and improve the utilization of data collected and the overall performance of the system. Many societal challenges and problems can be resolved using a better amalgamation of IoT and learning algorithms. “Smartness” is the buzzword that is realized only with the help of learning algorithms. In addition, it supports researchers with code snippets that focus on the implementation and performance of learning algorithms on IoT based applications such as healthcare, agriculture, transportation, etc. These snippets include Python packages such as Scipy, Scikit-learn, Theano, TensorFlow, Keras, PyTorch, and more. Learning Algorithms for Internet of Things provides you with an easier way to understand the purpose and application of learning algorithms on IoT. What you’ll Learn Supervised algorithms such as Regression and Classification. Unsupervised algorithms, like K-means clustering, KNN, hierarchical clustering, principal component analysis, and more. Artificial neural networks for IoT (architecture, feedback, feed-forward, unsupervised). Convolutional neural networks for IoT (general, LeNet, AlexNet, VGGNet, GoogLeNet, etc.). Optimization methods, such as gradient descent, stochastic gradient descent, Adagrad, AdaDelta, and IoT optimization. Who This Book Is For Students interested in learning algorithms and their implementations, as well as researchers in IoT looking to extend their work with learning algorithms
Snowflake Recipes: A Problem-Solution Approach to Implementing Modern Data Pipelines
by Dillon Dayton John EipeExplore Snowflake’s core concepts and unique features that differentiates it from industry competitors, such as, Azure Synapse and Google BigQuery. This book provides recipes for architecting and developing modern data pipelines on the Snowflake data platform by employing progressive techniques, agile practices, and repeatable strategies. You’ll walk through step-by-step instructions on ready-to-use recipes covering a wide range of the latest development topics. Then build scalable development pipelines and solve specific scenarios common to all modern data platforms, such as, data masking, object tagging, data monetization, and security best practices. Throughout the book you’ll work with code samples for Amazon Web Services, Microsoft Azure, and Google Cloud Platform. There’s also a chapter devoted to solving machine learning problems with Snowflake. Authors Dillon Dayton and John Eipe are both Snowflake SnowPro Core certified, specializing in data and digital services, and understand the challenges of finding the right solution to complex problems. The recipes in this book are based on real world use cases and examples designed to help you provide quality, performant, and secured data to solve business initiatives. What You’ll Learn Handle structured and un- structured data in Snowflake. Apply best practices and different options for data transformation. Understand data application development. Implement data sharing, data governance and security. Who This book Is For Data engineers, scientists and analysts moving into Snowflake, looking to build data apps. This book expects basic knowledge in Cloud (AWS or Azure or GCP), SQL and Python
Caring Girlhood – Verhütung als Sorgearbeit von Mädchen (Geschlecht und Gesellschaft #85)
by Anne RauberInwiefern Mädchen durch ihre Verhütungsarbeit bereits in ihrer Jugend in die geschlechtliche Arbeitsteilung der kapitalistischen Gegenwartsgesellschaft eingebunden sind, ist Gegenstand dieses Bands. Anhand von problemzentrierten Gruppendiskussionen zeichnet die Autorin nach, dass Mädchen durch den Verschreibungsprozess der Pille ein hohes Maß an zeitlichen Ressourcen und für das Überwinden von strukturellen Zugangsbarrieren zu Alternativen zur Pille monetäre Mittel sowie mentale Arbeit aufbringen müssen. Mädchen sind durch diese Verhütungsarbeit in das Verteilungssystem von Ressourcen und damit in Care-Ökonomien eingebunden. Mädchen schienen bisher von materieller Arbeit befreit zu sein; in der Erforschung geschlechtlicher Arbeitsteilung wurden sie daher nicht systematisch bedacht. Unter Rückgriff auf geschlechtersoziologische Sorgetheorien veranschaulicht die Autorin, dass Mädchen Sorgearbeit als eine spezifische Form der Schattenarbeit in ihrer Geschlechtersozialisation vermittelt bekommen und sie diese Sorgearbeit folglich weder erlernen noch einüben müssen, sondern bereits aktiv verrichten. Die Studie zeigt, dass Mädchen Veränderungen fordern, die zu einer Verbesserung ihrer reproduktiven Selbstbestimmung beitragen könnten. Damit werden Anregungen geliefert, die in der feministischen Mädchenarbeit und Sexualpädagogik oder Verhütungsberatung, aber auch darüber hinaus zur Anwendung kommen könnten.
Politics Meets Markets: Laws and Regulations of China’s Financial Markets (Contemporary Chinese Civil and Commercial Law)
by Tao Huang Weiping HeThe book highlights several aspects with 'Chinese characteristics' that set the country's financial system apart. One key element is the significant influence of the Communist Party of China (CPC) on the financial markets. The Party plays a crucial role in shaping and driving policies within the financial sector, reflecting a distinct interplay between politics and finance. Additionally, the book emphasizes the involvement of various authorities within the government, the court system, and the intricate relationship between the courts and the governments in influencing the dynamics of the financial markets. These factors collectively contribute to a distinctive environment that cannot be fully understood through conventional theoretical frameworks. The major analytical points of the book revolve around the intricate triangular relationships among China's politics, financial market rules, and the financial markets themselves. The authors argue that relying solely on any existing school of thoughts is insufficient for comprehending the complexities of China's financial landscape. Instead, the book explores the multifaceted connections between politics, courts, and the financial markets. It delves into how political forces drive the formulation, development, and enforcement of financial market rules, including the roles played by various government bodies and the legal system. Unlike a focus on regulations and rules merely 'on paper,' the book takes a grounded approach by investigating China's financial markets rules in practical terms. By doing so, it seeks to discover the underlying logic behind the unique features of China's financial system, providing a nuanced understanding of the interactions between political forces, legal frameworks, and the financial markets in the Chinese context.
Cold War Redux Amidst Great Power Rivalry: China and the Rise of the Global Right
by Victor TeoThis book provides an introspective assessment of the conditions that have led to the bifurcated world we live in today. Utilizing a traditional Waltzian three "images” analysis, the book examines the conditions that prompted the Quad countries (US, Japan, India and Australia) to securitize their relations with their important trading partner, China over the past decade (2012-2022). Against a backdrop of rapidly growing disparities and increasingly untenable political-economic conditions at home, the last decade witnessed the emergence of a populist-styled right-wing conservative movement on a global scale. China's rapid economic ascent, coupled with its asymmetrical influence with its trading partners, intensified anxieties as China closed the gap in capabilities with the United States, further exacerbating international insecurities. Paradoxically, this situation has arisen due to China's remarkable success in becoming a de facto (rather than de jure) member of the San Francisco system in the second half of the Cold War through a very successful adaptation of capitalist reforms. The adjustments brought about by the Quad countries are in reality realpolitik manoeuvres dressed in Cold War rhetoric in a collective effort to isolate China and diminish its influence within the San Francisco system and the wider region. Unless the Quad countries can recalibrate their relations and adapt to a significantly more influential China, the region's insecurities are likely to intensify as the conditions fueling nationalisms persist and globalization becomes increasingly bifurcated, leading to a possible collapse of the San Francisco system itself. This book takes a no-holds barred approach in challenging conventional wisdoms and policy-centric narratives, and puts forth a forwarding-looking argument that community building, development and peace should remain the dominant goals for all regional countries going forward.
The Small, the Big, and the Ugly: Der Riss in unserem physikalischen Weltbild und die Suche nach einer Theorie des Ganzen
by Volker KnechtDie beiden Säulen der modernen Physik sind die Quantenmechanik zur Beschreibung der subatomaren Welt sowie die allgemeine Relativitätstheorie zum Verständnis der Gravitation und des Universums. Zwischen diesen Theorien der ganz kleinen und ganz großen Dinge klafft in unserem physikalischen Weltbild ein hässlicher Riss. Ihn zu schließen und die Welt in einer vereinheitlichten Theorie des Ganzen zu beschreiben, ist der Heilige Gral der Physik. Der Schlüsselschritt hierbei ist die Vereinigung der Quantenmechanik und der allgemeinen Relativitätstheorie zu einer übergreifenden Theorie der Quantengravitation. Der Autor beschreibt die Entwicklung der Physik von der Antike bis heute und diskutiert kritisch die Wege zu einer vereinheitlichenden Theorie. Ist die Welt superdeterministisch oder supersymmetrisch? Sind die kleinsten Teilchen winzige schwingende Saiten? Ist die Stringtheorie die Weltformel, oder ist sie bereits widerlegt? Ist die Schleifenquantengravitation der Königs- oder ein weiterer Holzweg? Müssen wir die Gravitation quantisieren oder die Quanten gravitieren? Dr. Volker Knecht erklärt mit unerhörter Klarheit und Prägnanz das Dilemma der modernen Physik.
Eco-Imagination towards a Sustainable Future: Perspectives from Philosophies in Islam (Islamic Philosophy and Occidental Phenomenology in Dialogue #8)
by Detlev Quintern Daniela VerducciThe Volume brings together scholars from Azerbaijan, Egypt, Germany, India, Iran, Iraq, Italy, the Netherlands, and Turkey to approach the new field of Eco-Imagination from various philosophical and disciplinary backgrounds. Sufism and its Micro-Macro philosophy in Ikhwan al-Safa, Ibn Arabi, Suhrawardy, Nishabouri, and Mulla Sadra are in dialogue with the Logos of Life Philosophy founded by Anna-Teresa Tymieniecka (1923 – 2014). This book provides a multi-perspective insight into the understanding of Life in Islamic Philosophies. Philosophers, mystics, and poets from a variety of Islamic countries, schools, and worldviews are introduced and debated. Sustainable futures evolved in harmony with everything there is alive (Anna-Teresa Tymieniecka), are currently more threatened than ever. Wars, ecological destructivity, the climate crisis, and not least the crisis of the Human Being call urgently for a cross-religious, cultural, and generational understanding. Lively debates in Islam, taking place on philosophical problems for hundreds of years, often based on the same roots as in Occidental Phenomenology, e.g., Plato, Aristotle, and Plotinus, are still too little known in the Occident/West. The prolific and poetic arguments, introduced for the first time in an eco-imaginative horizon, do not belong to the past. This volume invites students and researchers to uncover Islamic Philosophies’ potentialities for a shared sustainable future.
Women in World Religions: Exploring the Future
by Arvind SharmaThis book delves into the future of the relationship between religion and the status of women. With contributions from distinguished scholars, it examines current trends in the following religions: Judaism, Christianity, Islam, Hinduism, Buddhism, Jainism, Sikhism, Confucianism, and Daoism. It envisions the implications of these developments for the future position of women. The method employed in this book is characterized by what is known as 'personalist epistemology.' The contributing authors blend their experiences as women within the diverse traditions, along with more comprehensive accounts of the role of women in these religions. By doing so, they combine the finest aspects of subjective and objective approaches to studying women in world religions. The contributors examine contemporary trends within their respective religious traditions by combining the finest aspects of subjective and objective approaches to studying women in world religions. It serves as a testament to the enduring interest in women's roles in religion and the dynamic nature of the field. The book intends to appeal to many readers, from the general public to academics. It offers valuable insights into the position of women in world religions, making it relevant to both the average person and those engaged in scholarly pursuits.
R for Basic Biostatistics in Medical Research
by Anand Srinivasan Archana Mishra Praveen Kumar-MThe scientific community at the global level is fast becoming aware of the rising use of open-source tools such as R and Python for data analysis. Unfortunately, in spite of the awareness, the conversion of the intrigue to the practical knowledge in utilization of the open-source tools for routine day-to-day data analysis is seriously lacking both among physicians and medical scientists. This book enables physician-scientists to understand the complexity of explaining a programming/ data-analytic language to a healthcare professional and medical scientist. It simplifies and explains how R can be used in medical projects and routine office works. It also talks about the methodologies to convert the knowledge to practice. The book starts with the introduction to the structure of R programming language in the initial chapters, followed with explanations of utilizing R in the basics of data analysis like data importing and exporting, operations on a data frame, parametric and non-parametric tests, regression, sample size calculation, survival analysis, receiver operator characteristic analysis (ROC) and techniques of randomization. Each chapter provides a brief introduction to the involved statistics, for example, dataset, working codes, and a section explaining the codes. In addition to it, a chapter has been dedicated to describing the ways to generate plots using R. This book primarily targets health care professionals and medical/life-science researchers in general.
Pattern Recognition: 27th International Conference, ICPR 2024, Kolkata, India, December 1–5, 2024, Proceedings, Part XVIII (Lecture Notes in Computer Science #15318)
by Rama Chellappa Subhasis Chaudhuri Cheng-Lin Liu Umapada Pal Apostolos Antonacopoulos Saumik BhattacharyaThe multi-volume set of LNCS books with volume numbers 15301-15333 constitutes the refereed proceedings of the 27th International Conference on Pattern Recognition, ICPR 2024, held in Kolkata, India, during December 1–5, 2024. The 963 papers presented in these proceedings were carefully reviewed and selected from a total of 2106 submissions. They deal with topics such as Pattern Recognition; Artificial Intelligence; Machine Learning; Computer Vision; Robot Vision; Machine Vision; Image Processing; Speech Processing; Signal Processing; Video Processing; Biometrics; Human-Computer Interaction (HCI); Document Analysis; Document Recognition; Biomedical Imaging; Bioinformatics.
Markus Gabriel’s New Realism (Synthese Library #492)
by Jan VoosholzThis is the first volume focused on Markus Gabriel’s version of New Realism, which spans the fields of metaphysics/ontology, philosophy of mind, epistemology, philosophy of science, and meta-philosophy. Most of the selected contributions are directly or indirectly concerned with Gabriel’s fields of sense-ontology, his version of a thoroughly realistic pluralism. While some take up criticisms from previous debates surrounding Gabriel’s philosophy and New Realism in general, others advance completely new and innovative challenges for this highly systematic thinker. Overall, the contributions provide both a substantive commentary on Gabriel’s work and a multifaceted, critical assessment of its underlying ideas. The book is not only an essential addition to the debate surrounding New Realism, but also furthers the discussions about naturalism, deflationist ontologies, contextualism and mereological arguments to which Gabriel’s work has contributed in recent years.
The Proceedings of the 11th Frontier Academic Forum of Electrical Engineering: Volume VII (Lecture Notes in Electrical Engineering #1293)
by Jian Li Qingxin YangThis book contains the original and refereed research papers presented at the 11th Frontier Academic Forum of Electrical Engineering (FAFEE 2024) held in Chongqing, China. Topics covered include: Power System and New Energy; Motors and Systems; Power Electronics and Electrical Drives; High Voltage and Discharge; Electrical Energy Storage and Application; New Electrical Materials; Advanced Electromagnetic Technology. The papers share the latest findings in the field of electrical engineering, making the book a valuable asset for researchers, engineers and university students, etc.
Digital Marketing: Tools, Techniques and Best Practices for Graduate Students and Managers (Springer Texts in Business and Economics)
by Klaus Solberg SöilenThis textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing. It then takes the readers through the customer journey, use of social media, and the rising importance of video-based communication. Given this background, students will learn the organization, technical skills and project management needed for digital marketing, including online public relations, communications, and internet branding. An extensive summary of strategies necessary to work with digital marketing in a longer perspective is also provided.
Pattern Recognition: 27th International Conference, ICPR 2024, Kolkata, India, December 1–5, 2024, Proceedings, Part XI (Lecture Notes in Computer Science #15311)
by Rama Chellappa Subhasis Chaudhuri Cheng-Lin Liu Umapada Pal Apostolos Antonacopoulos Saumik BhattacharyaThe multi-volume set of LNCS books with volume numbers 15301-15333 constitutes the refereed proceedings of the 27th International Conference on Pattern Recognition, ICPR 2024, held in Kolkata, India, during December 1–5, 2024. The 963 papers presented in these proceedings were carefully reviewed and selected from a total of 2106 submissions. They deal with topics such as Pattern Recognition; Artificial Intelligence; Machine Learning; Computer Vision; Robot Vision; Machine Vision; Image Processing; Speech Processing; Signal Processing; Video Processing; Biometrics; Human-Computer Interaction (HCI); Document Analysis; Document Recognition; Biomedical Imaging; Bioinformatics.