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Cultivating Intercultural Communication Awareness: Activities for the Global Englishes Classroom
by Gareth HumphreysIn an increasingly interconnected world, supporting students as they learn to communicate in linguistically diverse intercultural settings is a significant aim of English language and international education. To address this educational objective, this book breaks down the complexities associated with global English in intercultural communication and it challenges conventional educational focuses through activities that promote intercultural awareness and citizenship.The resource book offers pre-service teachers and educators a range of activities grounded in contemporary perspectives on Global Englishes, intercultural learning, and intercultural citizenship education. The book shifts the focus from teaching to imitate native-like proficiency by providing educators with practices and ideas to develop students who are globally aware, can handle complexities of communicating using English as a lingua franca (ELF), and can act as responsible intercultural citizens in a globalised society. Around 120 practical activities are presented for use in supplementing existing curricula or in the design of new learning programmes.This book is a key resource for pre-service teachers and educators involved in English language education, international education, and intercultural education, as well as for scholars and instructors of applied linguistics, TESOL preparation programmes, and teacher education programmes.
Preparing Antiracist Teachers: Fostering Antiracism and Equity in Teacher Preparation
by Christina L. Dobbs Christine Montecillo Leider Erin NerlinoPreparing Antiracist Teachers: Fostering Antiracism and Equity in Teacher Preparation examines multiple strategies and theories for developing antiracist attitudes and actions in teachers and teacher candidates. This textbook uses critical consciousness as a framework to help practitioners and scholars to facilitate the process of doing antiracist work.The book is divided into three sections, with Part 1 focusing on critical reflection, which refers to a social analysis and moral rejection of societal inequities, such as social, economic, racial/ethnic, and gender inequities, that constrain well-being and human agency. It shows that those who are critically reflective view social problems and inequalities in systemic terms and are therefore better able to address them. Part 2 examines sociopolitical efficacy, which refers to the perceived capacity to effect social and political change by individual and/or collective activism. Part 3 centers on critical action, that is, individual or collective action taken to change aspects of society, such as institutional policies and practices, that are perceived to be unjust. This is a broad view of activism that can include participation in activities such as voting, community organizing, and peaceful protests.Showcasing both USA-based and international case studies, Preparing Antiracist Teachers will support teacher educators in their work by presenting nuanced and important means of teacher education for antiracism and critical consciousness. It will also benefit those studying related courses, including Teacher Education, Social Justice Education, and Multicultural Education.
Anthropology in the Anthropocene: An Earthed Theory for Our Extended Present (Anthropocene – Humanities and Social Sciences)
by Christoph AntweilerIn this book, anthropologist and geologist Christoph Antweiler shows that geology is a special, namely historical, natural science and is therefore relevant for a historically informed anthropology. He argues that we do not only need a geologically informed cultural anthropology, but conversely also an anthropologically oriented geology. A comprehensive geology must include material human culture as a fundamental geological phenomenon. In relation to cultural anthropology, the author discusses the challenge the Anthropocene poses for cultural anthropology as a traditionally micro-oriented social science. The book discusses where the blind spots lie in the highly interdisciplinary discussion. Common narratives are critically scrutinized. The author argues for the need for a new discipline: geoanthropology.
Frontier Research on High Performance Concrete and Mechanical Properties (Lecture Notes in Civil Engineering #518)
by Ping Xiang Haifeng Yang Jianwei YanThis open access book focuses on cutting-edge research in high-performance concrete. Concrete has been a main construction material all over the world in the past century. As the demand for construction rises, the need for concrete with stronger performance grows as well. Existing studies on high-performance concrete are mainly on fiber admixtures and reactive mineral powder admixtures, with a focus on concrete proportioning and rheological properties. Through in-depth analysis of real-world engineering cases and demonstration of the latest research achievements, this book aims to provide a systematic review of research on high-performance concrete for civil engineers and scholars in related research fields. The topics of this book include but are not limited to the following: 1. Fiber Reinforced Concrete and Admixture Factors; 2. Effect of Mineral Reactive Powders on Concrete; 3. High Performance Concrete Packing Density and Rheological Properties; 4. High Performance Concrete Proportioning and Theoretical Research; 5. Research on Mechanical Properties of High Performance Concrete.
Entertainment Computing – ICEC 2024: 23rd IFIP TC 14 International Conference, ICEC 2024, Manaus, Brazil, September 30 – October 3, 2024, Proceedings (Lecture Notes in Computer Science #15192)
by Angelo Di Iorio Pablo Figueroa Daniel Guzman del Rio Esteban Walter Gonzalez Clua Luis Cuevas RodriguezThis book constitutes the refereed proceedings of the 23rd International Conference on Entertainment Computing (IFIP-ICEC 2024) which was held in Manaus, Brazil, during September 30 – October 3, 2024. The 13 full papers, 8 short papers and 17 papers of other types presented in this volume were carefully reviewed and selected from 60 submissions. The works collected in this volume discuss latest findings in the areas of Game Experience, Player Engagement and Analysis, Serious Gameplay, Entertainment Methods and Tools, Extended Reality and Game Design.
Geriatric Home-Based Medical Care: Principles and Practice
by Bruce Leff Jessica L. Colburn Mattan Schuchman Mariah L. RobertsonOlder adults are living longer with more chronic disease and functional impairment than at any other time in history. Office-based practice is inadequate to meet the needs of patients who have difficulty leaving their homes for routine or urgent visits, and health care clinicians must choose between trying to manage their problems via telehealth or sending them to the emergency room via ambulance. Indeed, many clinicians receive little or no training in home-based medical care and are unable to consider a home visit that might avert a health crisis or an emergency room visit. Other clinicians know that house calls are possible but may not know how to work them into day-to-day practice. In recent years, a growing number of clinicians have focused their practice on home-based medical care to meet the rising need. In fact, there has been a substantial increase in house calls provided to Medicare beneficiaries. In 2023, over 750,000 traditional Medicare beneficiaries, and in 2022, over 680,000 Medicare Advantage beneficiaries received longitudinal home-based medical care. While the number of house calls has increased rapidly, the number of clinicians providing those visits has markedly decreased, suggesting that clinicians who are providing such care are making it the sole focus of their practice. This book is intended to be a practical reference for any clinician who has struggled to care for an older adult who has difficulty getting to the office. By describing fundamental principles of geriatric house call medicine and application to specific diseases and conditions, we hope to provide clinicians with the tools they need to provide timely, compassionate, and high-quality care for their older adult patients. The second edition has been updated to reflect changes in the healthcare system and approaches to care since the publication of the first edition.
Monotonic and Cyclic Performance of Sand from Natural Alluvial Deposits (Springer Series in Geomechanics and Geoengineering)
by Julijana BojadjievaThis book presents a comprehensive experimental investigation, consisting of element scale—triaxial and simple shear tests and model scale—shaking table tests, to examine the monotonic and cyclic behavior of Skopje sand. Skopje sand is silica sand from natural alluvial river deposits collected from the river terraces of Vardar river in the city of Skopje, Macedonia. Numerical simulation of the element monotonic and cyclic tests is also presented using the hypoplastic material model. Particular focus is given on the liquefaction potential of the tested material. While there were no well-documented cases of liquefaction during the 1963 Skopje earthquake with a magnitude of 6.1, significant structural damage was attributed to pronounced site amplification effects of sand materials in the Vardar valley. Given the absence of seismic geotechnical codes in the region at that time, the lack of a seismic monitoring network, and limited knowledge about the city's geotechnical properties, there is the assumption that liquefaction might have occurred but went undocumented and unassessed due to the overwhelming structural damage and other post-earthquake disaster management activities. The generated experimental data of Skopje sand serve as a foundational dataset for students and researchers into continuous more advanced experimental research in the field, validating numerical modeling focusing on liquefaction phenomena, soil dynamics, induced settlement of buildings, and evaluating effective mitigation strategies. The conducted investigations provide a strong basis for sustainable research on element and model scale in the Laboratory for Soil Dynamics and Geotechnical Engineering at the Department of Geotechnics and Special Structures, Institute of Earthquake Engineering and Engineering Seismology-IZIIS, Skopje, Macedonia.
Epigenetic Mechanisms in Breast Cancer Therapy and Resistance (Advances in Experimental Medicine and Biology #1465)
by Sanchita BhatnagarEpigenetic mechanisms are essential for normal mammalian development and maintenance of gene expression patterns. Disruption of epigenetic processes can lead to altered transcriptional regulation, gene levels, and malignant cellular transformation. Global alterations of the epigenetic landscape are a hallmark of tumorigenesis and metastasis. Conventionally, cancer was thought to be a genetic disease, but recent advancement in the field identified an abundance of epigenetic abnormalities along with genetic alterations. The extensive reprogramming of epigenetic machinery in cancer includes DNA methylation, histone modifications, nucleosome positioning and non-coding RNAs, specifically microRNA expression. Additionally, the reversible nature of epigenetic aberrations has led to the emergence of the promising field of epigenetic therapy, and recent FDA approval of epigenetic drugs for cancer treatment. This book focuses on the epigenetic mechanisms in breast cancertherapy and resistance. It is organized into three sections, including epigenetic mechanisms in breast cancer, targeting epigenetic mechanisms for new therapies, and new and emerging methodologies to study epigenetic alterations in breast cancer. Chapters highlight various epigenetic regulations that prevent breast cancer growth and progression, as well as epigenetic alterations that contribute to breast cancer progression. This text is a useful methodology book for researchers and students interested in epigenetics in breast cancer and the fundamentals of cancer biology.
History of Blood Donation and Transfusion Medicine
by Zdravko KvržićThis book offers a global overview of the history of blood donation using evidence-based research to provide accurate information on the beginnings of blood donation and transfusion medicine, developed as the result of numerous trials and successes throughout history. It leads the reader step-by-step through time, to discover how people perceived blood, and how they managed to develop new ways of treating various unfortunate conditions that shattered a person’s healthy life. This book also presents new technical discoveries that have advanced through the present day and explains how, in cases of deadly diseases, safety procedures for blood examination have been made mandatory. The conditions that led to the contamination of thousands of patients by HIV and hepatitis C around the world are explained, and the debate between voluntary and paid systems is covered as well. This book is a unique resource beneficial for everyday practice, as it encourages the reader to develop advanced practices for better and safer work with blood donors and in transfusion medicine; It gives a sense of humanitarian devotion to the deed of giving a part of yourself to save others’ lives in danger because of trauma, disease, etc., and it shares different stories of blood donors, to help patients get over their fear of donating blood. It is useful for nurses, doctors, students, blood donors, historians, and other experts!
Just Prisons: Requests and Complaints in Prisons in Europe (Palgrave Studies in Prisons and Penology)
by Tom Daems Elena LarrauriThis edited book explores how requests and complaints by prisoners are being dealt with by prison governors/administrations or independent bodies (such as complaint commissions), in different parts of Europe. It asks who complains and why? How are complaints from prisoners being dealt with, from a legal and empirical point of view? How do procedures work and can they be considered effective? Should administrative procedures be exhausted before appealing to a judge? It explores whether such systems comply with international regulation, such as the European Prison Rules, the UN Mandela Rules or the case-law of the ECtHR. It speaks to academics, NGOs and lawyers with an interest in prison law, human rights bodies and prison monitoring bodies.
Europe in the New World Economy: ESPERA 2023, Bucharest, Romania, November 23-24 (Springer Proceedings in Business and Economics)
by George Georgescu Jean Vasile Andrei Luminita Chivu Ignacio De Los Ríos Carmenado Valeriu Ioan-FrancThe transition from traditional economic patterns to a model marked by enhanced efficiency, environmental responsibility, and the adaptation to a “new normal” economic philosophy marks a pivotal moment in understanding Europe’s economic ecosystem within the new world economy. However, the reliance on conventional economic philosophies has often overlooked the broader economic and social landscapes in which these paradigms operate. This volume explores emerging research topics, methodologies, and techniques that are essential to understanding the global economy dynamics and growth patterns under crisis circumstances and persistent uncertainties. Featuring contributions presented at the 2023 International Conference “Economic Scientific Research - Theoretical, Empirical and Practical Approaches” (ESPERA) held in Bucharest Romania in honor of the 50th Anniversary of the National Institute for Economic Research “Costin C. Kiritescu” of the Romanian Academy, this book offers theoretical and practical contributions as well as quantitative and qualitative analyses providing valuable inputs for the design of adequate strategies and policies, aimed to address the future challenges and to capitalize on the emerged opportunities. From sustainable development to digital innovation, this book examines the dynamic landscape of European economics and underscores the significance of interdisciplinary approaches and technological advancements in fostering economic resilience and growth. The contents of this book are of interest to scholars, researchers, students, practitioners, and policy makers in economics and business transformation.
Innovations and Challenges in Social Media Discourse Analysis (Innovations and Challenges in Applied Linguistics)
by Michele Zappavigna Andrew S. RossInnovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms.Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area.Drawing on a range of corpora that feature tweets, Instagram photos, YouTube comments, and emoji, this book is essential reading for students studying modules on discourse analysis and language and media.
Advancements in Cyber Crime Investigations and Modern Data Analytics
by Shishir Kumar Shandilya V. B. Gupta Devangana SujayThis book presents a fresh perspective on combating cyber crime, showcasing innovative solutions from experts across various fields. With the integration of artificial intelligence (AI), contemporary challenges are addressed with state-of-the-art strategies. The book discusses a wide range of timely issues within the domain of cyber crime and investigation, emphasizing AI-driven solutions and future multidisciplinary perspectives. As data becomes central to all digital interactions, it also becomes increasingly vulnerable, making it a prime target for adversaries. This comprehensive volume compiles technical approaches to counter, investigate, and manage these complex avenues of misconduct under the umbrella of "Cyber Crime".Key Topics: LLMs as a Solution for SARs Triaging Technical Capacities to Counter CSAM A Journey of Mobile Forensic Investigation Digital Forensics Solving Financial Crimes Deepfake-Driven Financial Crimes and Countermeasures This book offers a thorough examination of the current landscape of cyber crime, the capabilities available to combat it, and the advanced measures required to stay ahead. A detailed roadmap of digital forensics, the science of decrypting cyber crime, is a key highlight, alongside an exploration of the rising capabilities of AI. We extend our gratitude to all the contributors and hope this book answers many questions while igniting curiosity and providing a stimulating intellectual experience.
Research for Practical Issues and Solutions in Computerized Multistage Testing
by David J. Weiss Yan, Edited by Duanli von Davier, Alina A.This volume presents a comprehensive collection of the latest research findings supporting the current and future implementations and applications of computerized multistage testing (MST).As a sequel to the widely acclaimed Computerized Multistage Testing: Theory and Applications (2014) by Yan, von Davier, and Lewis, this volume delves into the experiences, considerations, challenges, and lessons learned over the past years. It also offers practical approaches and solutions to the issues encountered. The topics covered include purposeful MST designs, practical approaches for optimal design, assembly strategies for accuracy and efficiency, hybrid designs, MST with natural language processing, practical routing considerations and methodologies, item calibration and proficiency estimation methods, routing and classification accuracy, added value of process data, prediction and evaluation of MST performance, cognitive diagnostic MST, differential item functioning, robustness of statistical methods, simulations, test security, the new digital large-scale Scholastic Aptitude Test, software for practical assessment and simulations, artificial intelligence impact, and the future of adaptive MST.This volume is intended for students, faculty, researchers, practitioners, and education officers in the fields of educational measurement and evaluation in the United States and internationally.
Gender and World War II in the Yugoslav Media (Routledge Histories of Central and Eastern Europe)
by Iva JelušićThis book presents an analysis of the cultural memory of women’s participation in the Yugoslav People’s Liberation Struggle (1941–1945), with a particular focus on the figure of the female soldier. It examines how this subject was treated in socialist Yugoslavia’s popular printed press and how it contributed to the creation of the figure of the Yugoslav New Woman.By examining four popular magazines, this volume aims to reveal the variety of understandings of women’s unprecedented level of wartime engagement and its relevance in creating the conditions for the emergence and development of the New Woman in socialist Yugoslavia. The book delves into the roles and societal impact of these women as portrayed in the printed press from the end of World War II until the watershed moment of socialist Yugoslavia’s history: the death of Josip Broz Tito in 1980.This book is aimed at students, scholars, and researchers interested in women's and gender history in state socialist countries. Its examination of print magazines, an understudied aspect of Yugoslav media, will also be of interest to media and communication scholars.
Theory and Practice in Vocabulary Research in Digital Environments (Routledge Studies in Applied Linguistics)
by Agnes Kukulska-Hulme Mark Feng Teng Junjie Gavin WuThis collection is a comprehensive resource on the state of second language vocabulary learning today, building on earlier studies to spotlight the diversity of issues and foci in the field toward encouraging further advancements in both research and practice.The volume foregrounds the importance of vocabulary learning in language teaching and learning and in effective written and verbal communication, charting the range of approaches and theories used to address the unique challenges of vocabulary instruction. While there exists a well-established body of vocabulary research, this book takes those lines of inquiry in new directions by exploring how technology has shifted the focus from teacher-led delivery to more activity-driven experiences. Chapters from prominent researchers and rising scholars feature studies on emergent approaches in virtual environments such as interactive whiteboards, CMC, virtual world learning, and mobile-assisted language learning. In offering a holistic portrait of technology-enhanced vocabulary learning the volume makes the case for the power of technological tools in fostering optimal environments for encouraging vocabulary acquisition and in turn, the potential opportunities for future research and pedagogical applications.This book will be of interest to students and scholars in second language acquisition, language education, TESOL, and applied linguistics.
Myths of the Golden Age in European Culture (Literary Criticism and Cultural Theory)
by Claudia Olk Stephen G. NicholsHesiod’s concept of a Golden Age, together with analogous myths – Babylonian, Egyptian, Hebrew, etc. – speak to the psychic appeal, perhaps even deep-rooted need, for humans to conceive alternate worlds free from the anguish, toil, and dangers of the one they inhabit. Classical poets and philosophers explored the myth; the Middle Ages imagined it as the land of Cockaigne; Early Modern dramatists incorporated it; Romantic poets and nineteenth-century writers imagined it in various guises. This volume explores the configuration presented by Hesiod and the history of its reception and transformation in European literature and culture. The chapters study how texts written in specific historical moments of European history reshape elements of the myth to explore contemporary issues of concern. The book addresses these issues of cultural hybridization, and, from a transhistorical perspective, provides new insights into the dynamics of epochal shifts. It also looks at similar configurations in non-Western civilizations (China), which complements the spectrum of contributions that covers periods from classical antiquity to the Age of Goethe.
Clinical Communication Skills in Medicine: A Primer for MRCP PACES (MasterPass)
by Ernest SureshThis book takes readers through forty-five challenging scenarios to teach communication skills in medicine. It follows the revised format of the Practical Assessment of Clinical Examination Skills (PACES) exam conducted by the Royal College of Physicians in the UK, which tests communication skills twice in two separate stations. Most scenarios in this book have been created in an acute medical unit setting. Being fully dialogued will improve the clinical communication skills of young doctors, senior medical students, nursing staff, and trainees in internal medicine and general practice at all levels, preparing them for the new format of MRCP PACES. Readers will learn: How to convey abnormal test results and break bad news How to discuss the diagnosis of a chronic disease and negotiate a management plan How to communicate with patients who pose an ethical dilemma How to communicate with challenging patients and relatives What to tell patients or relatives when things go wrong How to communicate with patients and relatives regarding end-of-life issues Key Features: Takes readers through a simple step-by-step approach to skillfully dealing with common challenging communication scenarios they face in their daily practice Guides readers on how to communicate in layman’s terms without using medical jargon, as it is fully dialogued, proving particularly helpful to non-UK candidates, whose first language is not English Simplifies several complex ethical and medicolegal principles, such as treatment of patients lacking capacity, dealing with patients who refuse consent, confidentiality, counselling a non-compliant patient, basic genetic counselling, management of patients who demand non-indicated investigations or treatments, open disclosure after a medical error, preparing an advance decision and lasting power of attorney, issues around brain death and organ donation, tube feeding, Do Not Attempt Resuscitation orders and referral to the coroner
Positive Health: The Basics (The Basics)
by Elaine Byrne Jolanta Burke Pádraic J. Dunne Ciaran A. O’BoyleThis introductory book offers a clear guide to the new field of Positive Health which incorporates a shift towards perceiving body and mind as an integrated system. The book combines Lifestyle Medicine research and practice, such as healthy eating, good sleep hygiene, and physical activity, with positive psychology research and practice, including cognitive, arts-based, and positive affect tools, to delve into the psychology of positive health, physiology, and health behaviour.Combining theory with interventions, and illustrated by case material, mind-maps, and infographics, the book also provides exercises on how to use key research findings from the field of positive health to enhance personal wellbeing. It helps readers focus on the changes they can make to their thinking, attitudes, and behaviours, as well as changes they can instigate in their environment that can lead to positive health. Topics covered include the social determinants of health and meaning as a factor contributing to health.It is essential for introductory courses on Positive Health, and supplementary reading for courses on positive psychology or wellbeing, as well as valuable reading for all healthcare professionals and policy makers.
Data-driven Decision-making for Product Managers: A Primer to Data Literacy in Product Management (Business Guides on the Go)
by Gabriel SteinhardtThis book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers. Through a structured approach supported by practical insights and illustrative examples, readers will learn to prioritize decisions based on quantitative data rather than intuition, understand core data concepts, and analyze and leverage data effectively. Product managers will discover how data can transform decision-making processes, enabling evidence-based selection, prioritization, and resource allocation for product features. By using customer feedback, user behavior data, market research, and performance metrics, product managers can foster a culture that leverages data to create successful products. This introductory primer and reference guide is indispensable for product managers aiming to integrate data-driven methodologies into their practice, ensuring their decisions are informed, strategic, and impactful.
Transforming Logistics in a Developing Nation: Vietnam’s Technology Imperative
by Scott Douglas McDonald Minh Duong Kim NgoThis book provides readers with a comprehensive overview of the logistics industry in Vietnam from its humble beginnings to where it has currently progressed in terms of technology. Since Vietnam is a developing nation, this book benefits readers from many other locations around the world in similar conditions such as Vietnam. Chapters in the book look at which technologies are being used today that could benefit other providers not using any of these technologies as well as which technologies could be used in the future to bring the industry up to world-class standards. Four of the most common technologies (data analytics, AI, automation, and internet of things) are discussed and how they are used in various aspects of the industry. The book also provides several case studies to demonstrate the impact of these technologies and thus the benefits of using them. In doing so, the book provides readers with one place to find what they need to know about the use of technology in their industry.
Seismic Control of Structures Using Tuned Mass Dampers: Theory and Practice (Synthesis Lectures on Engineering, Science, and Technology)
by Hamid Radmard RahmaniThis book begins by describing the Tuned Mass Dampers (TMD) systems to familiarize readers with the basic concepts, followed by a brief review of the state-of-the-art research findings culled from recent studies in the archival literature. In the third chapter, the applicable structural theories are discussed. Next, the authors examine some advanced and applicable optimization techniques, such as the Genetic Algorithm, and related computer algorithms and modeling techniques to help engineers and researchers in performing computer simulations. Examples from the field appear in the last chapter to reinforce the concepts presented. Instilling practical insight into the TMDs, their applications, basic theories, and modeling techniques, the book is ideal for practical engineers, researchers and students of structural engineering.
The Ischemic Stroke Casebook: Clinical and Endovascular Approaches to Revascularization
by Hans Henkes José E. CohenThis encyclopedic reference takes into account the status of interventional neuroradiology in the treatment of acute ischemic stroke. It explains and discusses the various options to recanalize occluded extra-and intracranial vessels. The book provides an in-depth description of the different endovascular treatment strategies, including thrombectomy for large vessel inclusion, balloon angioplasty and intracranial atherosclerotic stenosis, and stenting of extra- and intracranial arterial dissections and their conservative treatment, and bypass surgery for subacute and chronic cerebral hypoperfusion. The book also offers tips and tricks for each procedure to enable readers to understand better the benefits and limitations of the endovascular management of ischemic stroke patients. Similarly, it explains the technical aspects of the procedures with their respective pros and cons. Written by respected experts in the field, the book will be a valuable resource for interventional neuroradiologists and neurologists, vascular and endovascular neurosurgeons, stroke neurologists, and other practitioners at all levels of experience.
Transformation im Consumer Sales: Innovative Unternehmenspraxis: Insights, Strategien und Impulse
by Benjamin Schulte Gabriele SchusterDieses Buch beschreibt die neuesten Entwicklungen, die sich im endkundenorientierten Vertrieb – im Consumer Sales – auftun. Endkunden werden schon lange nicht mehr nur im Ladengeschäft erreicht, sondern über eine Vielzahl von Kanälen, die sich durch neue Technologien und Marktveränderungen ständig verändern. Produktanbieter müssen diese Veränderungen verstehen und sich darauf einstellen, um auch weiterhin erfolgreich zu sein. Die Autor:innen bieten mit ihren Beiträgen einen fundierten Einblick in aktuelle Themen des Consumer Sales: von kassenlosen Supermärkten, Apps im deutschen Einzelhandel und Customization-Ansätzen über Customer Journey Mapping, E-Fulfillment-Strategien bis hin zu Datenschutz und Tracking-Daten in der Post-Cookie-Ära u. v. m. Ein Buch für Unternehmenslenker und Sales-Verantwortliche in Unternehmen, die Innovationen und Technologien verstehen und anwenden wollen, sowie für Lehrende und Studierende. Mit Beiträgen von: Hannah Battige Mattea Bauer Prof. Dr. rer. pol. Nicole Böhmer Leon Brehme Prof. Dr. Marc Ebel Tim Emmermacher Prof. Dr. Dirk Funck Dr. Eva Ghazari-Arndt Carsten Giebe Prof. Dr. rer. pol. Kai Michael Griese Prof. Dr. Sandra Gronover Fabian Grosche Josefine Hofmann Prof. Dr. Jan ThidoKarlshaus Prof. Dr. Tobias Kesting Prof. Dr. Nicole Klein Prof. Dr. Vera Lenz-Kesekamp Dr. Annika Lorenz-Kornfeld Prof. Dr. Jan-Paul Lüdtke Prof. Dr. Rico Manß Dr. Michael Menrad Patrick Neudert Prof. Dr. Jan Pieper Prof. Dr. Heike Schinnenburg Prof. Dr. Johannes Schoder Prof. Dr. Benjamin Schulte Lena Stanggassinger Melanie Stehr Prof. Dr. Atilla Wohllebe Carl-Friedrich Rico zu Knyphausen
Intelligent Information Processing for Polarization Compass and Inertial Integrated Navigation System (Navigation: Science and Technology #15)
by Donghua ZhaoThis book systematically elaborates on the intelligent information processing technology for a bioinspired polarization compass and inertial integrated navigation system. It consists of three parts. Firstly, the research background and significance of intelligent information processing technology for a bioinspired polarization compass are introduced. It analyzes the research status, development trends, and comparisons with foreign countries in the field of orientation methods based on atmospheric polarization patterns. The processing methods of the orientation error for a bioinspired polarization compass and integrated system information processing are also covered. Subsequently, the noise components of a bioinspired polarization compass and the impact of noise on its directional accuracy are discussed. It also introduces the denoising and orientation error compensation technique based on intelligent algorithms such as multi-scale principal component analysis and multi-scale adaptive time-frequency peak filtering. The third part focuses on the application of cubature Kalman filter and their improvement methods in seamless combination orientation systems based on a bioinspired polarization compass. A seamless combination orientation model under discontinuous observation conditions is proposed and a discontinuous observation algorithm based on neural networks is designed.