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The Man from Krypton: A Closer Look at Superman
by Glenn YeffethLeading writers discuss, debate, and celebrate the legend of Superman in this anthology, contending that his legend is a truly American myth. Superman was an immigrant with little more than the clothes on his back and raised by simple farmers, absorbing their humble values. He always chose to do the right thing, fighting for truth, justice, and the American way, and represents America at its best. The in-depth analyses of the comics, films and cartoons are at turns funny, philosophical, insightful, and personal, exploring every aspect of the Superman legend.
The Real Madrid Revolution: How the World's Most Successful Club Is Changing the Game—for Their Team and for Football
by Steven G. MandisReal Madrid&’s innovative, modern strategies may not only keep them on top—but save soccer itself. Featuring behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world&’s most legendary teams during a major crossroads for the sport. Former Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid&’s path to success in The Real Madrid Way, returns to examine how the club is coping with systemic changes in the sport of soccer and innovating the sport in the process. Founded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid Club de Fútbol went onto become the world&’s most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies). But today, this legendary, member-owned soccer team faces significant challenges, including: Soccer losing the global entertainment battle against other sports and platforms The proliferation of closely government-related, private equity, and multi-club ownership models—while Real Madrid are a not-for-profit club owned by 92,000 members The financial dominance and further separation of the English Premier League, the so-called &“NBA of football&” The conflicts of FIFA and UEFA being both regulators and hosts of tournaments A more congested schedule, leading to a glut of matches and more player injuries Players who earn more from endorsements than from playing the game An explosion of media platforms that enable a young generation of global fans to watch and engage with sports and entertainment in new and nontraditional ways With their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid&’s trademark passion and values have never been more important. The Real Madrid Revolution showcases what it takes to stay on top when external forces are not working your favor—and how to innovate to be stronger than ever.
What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth
by Matthew E. May Pablo DominguezWhat a Unicorn Knows is your company&’s best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation. Why do some young companies become unicorns, while others don&’t? What a Unicorn Knows is a playbook that offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed. Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow. Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic: Strategic speed Constant experimentation Accelerated value Lean process Esprit de corps Drawn from the authors&’ successful track record with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, your competitive edge will depend on learning from the best.
Law & Order: Special Victims Unit Unofficial Companion
by Susan Green Randee DawnThe Law & Order: Special Victims Unit Unofficial Companion is a comprehensive guide covering the first 10 seasons and includes a synopsis and an objective analysis for each episode, as well as commentaries or recollections from the people involved in crafting the one-hour tale. It goes after the heart of SVU through interviews with actors, writers, producers, casting agents, location scouts and others. The authors peek behind the scenes of the bicoastal operation, observing the progress of an entire episode shot in New York City and a script fine-tuned in Los Angeles. The book provides fascinating insight, delighting SVU devotees who love on-screen and backstage trivia. In addition, creator Dick Wolf offers readers a gripping foreword to the book.
Dragonwriter: A Tribute to Anne McCaffrey and Pern
by David Brin Lois McMaster BujoldWhen Anne McCaffrey passed in November 2011, it was not only those closest to her who mourned her death; legions of readers also felt the loss deeply. The pioneering science fiction author behind the Dragonriders of Pern® series crafted intricate stories, enthralling worlds, and strong heroines that profoundly impacted the science fiction community and genre. In Dragonwriter, Anne's son and Pern writer Todd McCaffrey collects memories and stories about the beloved author, along with insights into her writing and legacy, from those who knew her best. Nebula Award–winner Elizabeth Moon relates the lessons she learned from Pern's Lessa (and from Lessa's creator); Hugo Award–winner David Brin recalls Anne's steadfast belief that the world to come will be better than the one before; legendary SFF artist Michael Whelan shares (and tells stories about) never-before-published Pern sketches from his archives; and more. Join Anne's co-writers, fellow science fiction authors, family, and friends in remembering her life, and exploring how her mind and pen shaped not only the Weyrs of Pern, but also the literary landscape as we know it. Contributors include: Angelina Adams David Brin David Gerrold John Goodwin Janis Ian Alec Johnson Georgeanne Kennedy Mercedes Lackey Sharon Lee and Steve Miller Lois McMaster Bujold Elizabeth Moon Charlotte Moore Robert Neilson Jody Lynn Nye and Bill Fawcett Robin Roberts Elizabeth Ann Scarborough Wen Spencer Michael Whelan Richard J. Woods Chelsea Quinn Yarbro
In Her Own Voice: A Woman's Rise to CEO: Overcoming Hurdles to Change the Face of Leadership
by Jennifer McCollumBased on 25 years of research into the specific hurdles facing women in business, In Her Own Voice offers sage advice and empowerment for any woman striving to advance her career—and any organization ready to improve gender equity at every level. The world has awakened to the urgent need to focus on women&’s advancement—companies with gender-balanced leadership are far more likely to outperform their peers, and the evolving expectations of leadership align to women&’s natural strengths. Yet just 10 percent of Fortune 500 CEOs and less than 30 percent of senior leaders are women, and the pace of growth is shockingly slow, made worse by COVID-19 and its aftermath. What does it take for women to ascend to the highest levels of leadership? In Her Own Voice from Jennifer McCollum, CEO of Linkage, a global leadership development firm, sheds light on this timely topic. Backed by in-depth and enlightening research, this book examines the specific challenges women still face in the workplace. Whether we&’re contending with our own inner critic, being expected to prove our value time and again, or navigating the often-intimidating world of negotiating for ourselves, women today still have unique obstacles as we advance our careers—but they need not become roadblocks. In Her Own Voice outlines how readers can overcome these obstacles, with key competencies and action steps such as quieting your inner critic, discarding biases, building confidence, gaining clarity about the future, and more. Supported by data and infused with compelling real-life stories, it&’s a blueprint for helping readers identify, measure, and conquer what&’s holding women back at any stage of their careers.
Investigating CSI: Inside the Crime Labs of Las Vegas, Miami and New York
by Donn Cortez with Leah WilsonThis selection of smart, accessible essays covers CSI's cutting-edge science, intriguing mysteries, and engaging personal dynamics. Essays from experts in the field illuminate such processes as DNA testing, ballistics, crime-scene photography, and autopsy procedure. With pieces that focus on the leads' varying appeals, the history of forensics on television, the show's treatment of alternate sexualities, and whether the incredible attention to detail actually gives criminals an advantage, this anthology provides an in-depth investigation that enriches the viewing experience.
Broken: How Our Social Systems are Failing Us and How We Can Fix Them
by Paul LeBlancMany of the systems built to serve people instead do more harm than good. In Broken, Dr. Paul LeBlanc, president of Southern New Hampshire University, draws on his experience working in one such system—education—to reconnect us to the human facets of serving people. In doing so, he charts a course for rebuilding and reinhabiting better systems across education, healthcare, criminal justice, government, and more. The United States spends enormous sums on helping people—$3.8 trillion on healthcare, $182 billion on prisons, and $604 billion on higher education—and yet these systems routinely fail us. When we seek to improve how they function, our efforts focus on policy debates, technical solutions, funding, and data. But if these systems are to truly improve, we have to start with the human values that fuel decision making. Broken explores the deeply human dimensions we must consider—aspiring, discovering, mattering—if we want to rebuild the policies, technologies, processes, and, most importantly, the heart we use to serve people. Over the course of 25 years as a college and university president and higher education innovator, Paul LeBlanc, PhD, has encountered innumerable wonderful people who want to do the right thing for students but whose efforts cannot overcome the shortcomings of the system. Now, he shares what he&’s learned, and continues to learn, about the opportunities and necessity to put humanity and care at the center of all our systems. With Broken, LeBlanc outlines the distinctly human questions that education—and all systems that serve—must start asking to reframe what is broken in order to make lasting repairs and to better care for those they serve.
Lead with We: The Business Revolution That Will Save Our Future
by Simon MainwaringWALL STREET JOURNAL BESTSELLER 2022 NATIONAL INDIE EXCELLENCE AWARDS FINALIST — BUSINESS: GENERAL 2022 AXIOM BUSINESS BOOK AWARD GOLD MEDALIST — LEADERSHIP "Critically important reading as our economy struggles to recover the pandemic's deleterious economic impact that is currently compounded by supply chain issues and the beginnings of an inflationary spiral." —The Midwest Book Review "Provides concrete steps leaders and employees can take to thrive in today&’s marketplace, where taking a stand on something important to your customers can become a competitive differentiator." —Forbes Discover an urgent prescription for a new business paradigm—one that better serves humanity and the planet. The global coronavirus pandemic has thrown into stark relief how &“business as usual&” is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business. Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First. Now, after decades of research and field experience at the vanguard of the world&’s most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today&’s challenged world. By leading with &“we&”—putting the collective above the individual, holding the sum above the parts, and emphasizing the importance of the role that everyone plays—you can not only help solve the escalating challenges of today but also unlock extraordinary growth for your business, and abundance on our planet. Timely and compelling, this book&’s message is simple: The future of profit is people&’s purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today&’s market, but provides the how—concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.
The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality
by Geoffrey MooreNAUTILUS BOOK AWARD GOLD MEDALIST — BODY, MIND, SPIRIT PRACTICES &“Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase . . . provides a coherent and unified platform for a full human life.&” —Midwest Book Review In this bold new book, high-tech&’s best-known strategist makes a seminal contribution to the search for meaning in a secular era. Two questions fundamental to human existence have always been the metaphysical &“where do I fit in the grand scheme of things?&” and the ethical &“how should I behave?&” Religion is no longer a source of answers for many people, and nothing has replaced it. Moore uses his signature framework-based approach to answer these questions, taking us on an intellectual roller coaster ride through physics, chemistry, biology, the social sciences and the humanities. Along the way, he builds a metaphorical ladder that leads from the big bang to the need for ethical action in our daily lives. Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality provides a coherent and unified platform for a full human life.
No Point B: Rules for Leading Change in the New Hyper-Connected, Radically Conscious Economy
by Caleb GardnerOur future depends on changing the way we change. But because technology has forever altered our relationship with what&’s coming next, the tomorrow we envisioned is too often totally different by the time it arrives—there is no linear path from where we are to where we are going. How can leaders manage disruption when disruption never stops coming? No Point B is a paradigm-shifting look at transforming change into something we do, not for some vague brighter future, but as a practice for making a better world right now. Drawing upon his vast experience in business leadership and social activism, author Caleb Gardner shows how the simple idea of embracing constant change as a core competency for living in a complex world could revolutionize our relationship with modernity and transform our approach to effective leadership. Through stories from his career advising everyone from Fortune 100 CEOs to politicians and political leaders, and advice from experts in sociology, psychology, and management, No Point B proposes nine principles for mobilizing the next generation of effective change leaders, including: focusing on effective communications to navigate our reality-distorting media, building adaptive capability and tackling cross-disciplinary problems, and never resting on our assumptions about how to best navigate the world. The only way we&’ll make significant progress on building a better world is by recognizing better is a process of constant adaptation, not an end point. No Point B is the ultimate playbook for a new generation of leaders striving to dig in and give their companies and communities a better future, today.
Body Respect: What Conventional Health Books Get Wrong, Leave Out, and Just Plain Fail to Understand about Weight
by Linda Bacon Lucy Aphramor Lindo BaconMainstream health science has let you down. Weight loss is not the key to health, diet and exercise are not effective weight-loss strategies and fatness is not a death sentence. You've heard it before: there's a global health crisis, and, unless we make some changes, we're in trouble. That much is true—but the epidemic is NOT obesity. The real crisis lies in the toxic stigma placed on certain bodies and the impact of living with inequality—not the numbers on a scale. In a mad dash to shrink our bodies, many of us get so caught up in searching for the perfect diet, exercise program, or surgical technique that we lose sight of our original goal: improved health and well-being. Popular methods for weight loss don't get us there and lead many people to feel like failures when they can't match unattainable body standards. It's time for a cease-fire in the war against obesity. Dr. Linda Bacon and Dr. Lucy Aphramor's Body Respect debunks common myths about weight, including the misconceptions that BMI can accurately measure health, that fatness necessarily leads to disease, and that dieting will improve health. They also help make sense of how poverty and oppression—such as racism, homophobia, and classism—affect life opportunity, self-worth, and even influence metabolism. Body insecurity is rampant, and it doesn't have to be. It's time to overcome our culture's shame and distress about weight, to get real about inequalities and health, and to show every body respect.
The Good Boss: 9 Ways Every Manager Can Support Women at Work
by Kate Eberle WalkerWhen it comes to a woman's day-to-day experience and her career trajectory, one key player has the most significant impact: her boss. If we really want to support women in the workplace, managers must step up. The good news is that many of the things you can do to be a better manager for women are easy. In The Good Boss, CEO and business consultant Kate Eberle Walker offers timely, tactical advice based on her experience coaching managers, as well as the lessons she learned working her own way up the corporate ladder. Eberle Walker outlines nine straightforward rules that any manager can follow to help the women on their team—whether they oversee one, one hundred, or one thousand employees. You'll learn: How to build stronger working relationships by being your authentic self How she balances work and family, and what you can do to help What to do (and what not to do) when a new mother returns to work How to identify and deal with problematic comments and behaviors from her coworkers When is the right time to be a tough boss and how to navigate difficult conversations Eberle Walker also shares insights from CEOs across a range of industries who use creative, forward-thinking methods to support women throughout an entire organization. This guide is for all managers—male and female—who want to avoid common missteps, get great results from their employees, and put them on the path to happy and fulfilling careers.
Experiential Intelligence: Harness the Power of Experience for Personal and Business Breakthroughs
by Soren KaplanFirst we had IQ to predict success. Then Emotional Intelligence (EQ). Now, Experiential Intelligence (XQ) expands our understanding of what&’s needed to thrive in today&’s disruptive world. Experiential Intelligence reveals how our past life experiences impact our present success and future opportunities in ways we often don&’t recognize. While you can&’t change what&’s happened to you or how you&’ve responded to it, within your unique stories are hidden strengths waiting to be discovered. Do just that by uncovering your Experiential Intelligence (XQ)—the mindsets and abilities gained from your personal and professional life experiences. Just as memorizing facts doesn&’t give you a high IQ, your Experiential Intelligence isn&’t merely what you&’ve learned over time. It&’s how you view opportunities, perceive challenges, and tackle goals. XQ is your unique internal fingerprint. You can leverage it to: Become a better leader Hire and develop talent using more strategic criteria Increase collaboration, innovation, and results Transform your organization's culture Experiential Intelligence reveals the psychological, sociological, and neurological forces that make us tick. Learn how to uncover your hidden assets, remove invisible barriers limiting peak performance, and amplify strengths to achieve breakthroughs for yourself, your team, and your organization.
Moral Combat: Why the War on Violent Video Games Is Wrong
by Christopher J. Ferguson Patrick M. MarkeyIn family rooms across America, millions of children and teenagers are playing video games, such as Call of Duty, Halo, and Grand Theft Auto, roaming violent virtual worlds—with virtual guns in their hands. In what sometimes seems like an increasingly violent world, it's only natural to worry about the effects of all this pixelated gore. But is that concern misplaced? Authors and psychologists Patrick M. Markey and Christopher J. Ferguson say it is. The media and politicians have been sounding the alarm for years, and with every fresh tragedy involving a young perpetrator comes another flurry of articles about the dangers of violent media. The problem is this: Their fear isn't supported by the evidence. In fact, unlike the video game–trained murder machines depicted in the press, school shooters are actually less likely to be interested in violent games than their peers. In reality, most well-adjusted children and teenagers play violent video games, all without ever exhibiting violent behavior in real life. What's more, spikes in sales of violent games actually correspond to decreased rates of violent crime. If that surprises you, you're not alone—the national dialogue on games and violence has been hopelessly biased. But that's beginning to change. Scholars are finding that not only are violent games not one of society's great evils, they may even be a force for good. In Moral Combat, Markey and Ferguson explore how video games—even the bloodiest—can have a positive impact on everything from social skills to stress, and may even make us more morally sensitive. Tracing the rise of violent games from arcades to online deathmatches, they have spent years on the front lines of the video game debate and now offer a comprehensive overview of the scientific research on gaming. With humor, complete honesty, and extensive research, they separate the myth from the medium. Moral Combat is an irreverent and informative guide to the worries—and wonders—of our violent virtual world.
Babylon Confidential: A Memoir of Love, Sex, and Addiction
by Claudia Christian Morgan Grant BuchananWhen actress Claudia Christian flees a troubled childhood and moves to Hollywood at age 17, she steps through the looking glass into another world. From the set of Dallas to her starring role on the sci-fi series Babylon 5, Claudia's affairs with billionaires, supermodels, rock stars, and celebrities are mixed with shootings, stalking, heartbreak, and betrayal. Onset and off, drama follows Claudia—an alcohol-fueled coke run and makeout session with a bridesmaid on her wedding day; her tempestuous, love-hate relationship with actor Angus Macfadyen; the conspiracy theories surrounding her ex-husband's death; and a 20-year on-and-off relationship with billionaire Dodi Fayed before he dated Princess Diana. Hollywood life takes its toll on Claudia as she descends into alcohol addiction and a desperate battle to reclaim her life. Rehab, alternative treatments, and even hypnotism can't break the cycle of alcohol abuse that threatens to destroy Claudia. Close to despair she discovers The Sinclair Method, a treatment that saves her life. Sometimes shocking, often humorous, always captivating — Babylon Confidential is a story of hope that will inspire and enlighten you.
Bare: A 7-Week Program to Transform Your Body, Get More Energy, Feel Amazing, and Become the Bravest, Most Unstoppable Version of You
by Susan HyattGet ready to shed everything that's weighing you down, treat your body like a beloved friend, and seize each day like you mean it! You are a badass, whole woman with big dreams, big feelings, and big potential. What are you hiding behind that shield of overeating? Who do you want to be when you put down the shield and take on life's battles Bare? In her second book, Bare, Susan Hyatt presents an empowering approach to transforming your body and your life. Inside this book, you'll learn: How to treat your body with care, love, and respect—not hateful criticism How to shed everything that's weighing you down, physically and mentally How to de-stress at the end of the day without relying on excessive food, alcohol, Netflix binging, and other habits that clog up your mind and drain your energy How to stop obsessing about your body and focus on the priorities that really matter in life—like dominating in your career, writing your novel, learning a foreign language, contributing to your community, or otherwise making your mark on the world This is a must-read book if you want to take excellent care of yourself, upgrade your mental and physical health, build confidence, conquer your goals, crush the patriarchy, and look and feel damn good doing it. Bare is not a weight-loss plan. It's a life-gain plan.
Role Mate to Soul Mate: The Seven Secrets to Lifelong Love
by Warren FarrellNew York Times bestselling author Dr. Warren Farrell reveals solutions to the seven most important barriers to sustaining love—practices that have helped thousands of real couples rediscover their "soul mate" spark. When Dr. Farrell began teaching couples&’ communication 30 years ago, he taught the wisdom of not being defensive in response to criticism. However, when a couple returned home and a criticism inevitably appeared, that wisdom disappeared. Couples needed to not just be taught this, but to practice both in the workshop and at home. With the help of decades of post-workshop feedback from real couples, Farrell perfected six mindsets that the couples found most effective to embrace criticism as an opportunity to feel more deeply loved—even while they are being criticized. Role Mate to Soul Mate guides couples on how to do this for two hours per week as a &“Caring and Sharing Practice.&” For the other 166 hours, couples create a &“Conflict-Free Zone&” the other 166 hours, which requires preventing criticisms from becoming conflicts. To do this, you&’ll learn how to: Appreciate your loved one with five levels of specificity, both creatively and consistently Transform the &“Four Depleters of Love&” (Criticisms, Complaining, Complacency, and Controlling) into ways to deepen love Master the eleven &“Soulmate Wisdoms&” Play together, because &“couples that play together stay together&” Create win-win solutions to your stickiest problems Apply your new skills to family, friends, colleagues—and even political opponents Since falling in love is natural but sustaining love is unnatural, making these skills come naturally requires an evolutionary shift that is both an art and a discipline. The Role Mate to Soul Mate reward? A deeper, dynamic, and lifelong love.
The Star Trek Book of Friendship: You Have Been, and Always Shall Be, My Friend
by Robb Pearlman Jordan HoffmanStar Trek has energized friendships for over 50 years. Whether it&’s exploring a convention, beaming into a movie theater, or joining in on a landing party watch party, generations have been as united in their love of the franchise&’s bold storytelling and stunning action as they are in the honest fully realized relationships of their favorite characters. Created by fans for fans, with a foreword from Star Trek: Voyager&’s Robert Picardo and Ethan Phillips, this is a first-of- its-kind, fully authorized celebration of Star Trek&’s most enduring and endearing friendships, including Kirk and Spock, Picard and Data, Janeway and Seven of Nine, Bashir and Garak, and more! Whether you and your pals think of yourselves as a Sulu and Chekov, a Burnham and Tilly, or even an Archer and Porthos, this is the perfect book to gift to your best Trek friend or keep for yourself! A portion of the proceeds from the sale of this book goes to benefit The Planetary Society, a nonprofit dedicated to empowering the world&’s citizens to advance space science and exploration.
How to Lead Your Family Business: Excelling Through Unexpected Crises, Choices, and Challenges
by Julie CharlesteinWall Street Journal Bestseller As a fourth-generation company president/CEO, Julie Charlestein has developed a unique set of strategies for navigating the distinctive challenges and choices facing family businesses. How to Lead Your Family Business is a master class in working with and for family, reshaping generations-old company cultures, earning your colleagues&’ respect, and more. Family businesses, from massive corporations like Walmart to the mom-and-pop store on your local street, have always been a vital part of the American life and economy. But as these family-owned companies evolve and grow, so too do their unique difficulties and the need for dynamic leadership. And as more women rise into leadership roles within commonly male-dominated organizations, challenges abound in already tense environments, where family members also happen to be one&’s coworkers—and superiors. Julie Charlestein, the president and CEO of Premier Dental Products Company, is the fourth-generation leader of an incredibly successful family-owned enterprise, and she&’s seen it all firsthand, including family drama in the workplace and the office politics that come with any corporation. In How to Lead Your Family Business, Julie gets vulnerable about her experience as an emerging leader and ultimately CEO, who has worked to earn her colleagues&’ respect while navigating the succession to her father&’s company. Through stories full of candor and humor, Julie shares her leadership adventure, offering actionable strategies for those leading and working within their own family businesses.
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
by Matt Johnson Prince GhumanEver notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
The EOS Life: How to Live Your Ideal Entrepreneurial Life
by Gino WickmanDo what you love—with people you love. Make a huge difference. Get compensated accordingly. And still have time for other passions. The EOS Life will help you to discover, clarify, and customize the life you want to live: one where you do what you love every day, with the people you love doing it with—while at the same time making a huge difference and impact, getting compensated very well for doing it, and still having plenty of time to pursue other passions, hobbies, and interests that energize you. From Gino Wickman, creator of the Traction Library, TheEOS Life will give you practical, real-world, time-tested tools and insights to maximize your productivity, vitality, happiness, and work-life balance. This book is a must-read for all entrepreneurs and their leadership team members interested in living their ideal life.
The Psychology of the Simpsons: D'oh!
by Alan S. Brown Chris LoganPsychologists turn their attention to The Simpsons, one of America's most popular and beloved shows, in these essays that explore the function and dysfunctions of the show's characters. Designed to appeal to both fans of the show and students of psychology, this unique blend of science and pop culture consists of essays by professional psychologists drawn from schools and clinical practices across the country. Each essay is designed to be accessible, thoughtful, and entertaining, while providing the reader with insights into both The Simpsons and the latest in psychological thought. Every major area of psychology is covered, from clinical psychology and cognition to abnormal and evolutionary psychology, while fresh views on eclectic show topics such as gambling addiction, Pavlovian conditioning, family therapy, and lobotomies are explored.
One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
by Brendan KaneOver 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google Ray Chan, CEO and cofounder of 9GAG Julius Dein, internet personality and magician with nearly 16 million Facebook followers Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas Phil Ranta, former COO of Studio71 and VP of network at Fullscreen Eamonn Carey, managing director at Techstars London Jonathan Skogmo, founder and CEO of Jukin Media, Inc. Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Hungry: Avocado Toast, Instagram Influencers, and Our Search for Connection and Meaning
by Eve Turow-Paul"Hungry is an excellent text about people&’s methods of adapting to modern life; it encompasses psychology, generational identities, and marketing in its considerations of contemporary society.&” —Foreword Reviews We wait in lines around the block for scoops of cookie dough. We photograph every meal. We visit selfie performance spaces and leave lucrative jobs to become farmers and craft brewers. Why? What are we really hungry for? In Hungry, Eve Turow-Paul provides a guided tour through the stranger corners of today's global food and lifestyle culture. How are 21st-century innovations and pressures are redefining people's needs and desires? How does "foodie" culture, along with other lifestyle trends, provide an answer to our rising rates of stress, loneliness, anxiety, and depression? Weaving together evolutionary psychology and sociology with captivating investigative reporting from around the world, Turow-Paul reveals the modern hungers—physical, spiritual, and emotional—that are driving today's top trends: The connection between the "death" of the cereal industry and access to work email on our smartphones How posting images of our dinners on social media both fulfills and feeds our hunger for human connection in an increasingly isolated world The ways "diet tribes" and boutique fitness gyms substitute for organized religion How access to round-the-clock news relates to the blowback against GMO foods Wellness retreats, astrology, plant parenthood, and other methods of easing modern anxiety Why "eating local" might be the key to solving not just climate change, but our current global sense of disconnection From gluten-free and Paleo diets to meal kit subscriptions, and from mukbang broadcast jockeys to craft beer, Hungry deepens our understanding of why we do what we do, and helps us find greater purpose and joy in today's technology-altered world.